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Apr 10, 2023

1: Checkout Form Placement

Checkout optimization is all about making your product easy to sell to customers. One of the most straightforward methods to achieve this is to be mindful of check-out form layout.

It is essential to have the checkout page readily available to potential customers. For example, place the checkout forms directly on the website page for the item rather than making customers search for their buying options.

When you put your checkout forms right next to the most compelling information regarding the product you offer, you'll be able to significantly reduce the amount of steps that customers must take to convert.

2: Maintain Comprehensive Payment Acceptance

requiring customers to locate an alternate payment method could significantly hinder the process of checkout. To optimize and automate the checkout flow the online store must accept a wide variety of payment options for customers.

With the online payment industry changing constantly, it may seem impossible to keep up with every new payment option. Instead, you should focus on the most popular selections and build up your compatibility starting from there.

3. Remove Unnecessary Formula Fields

Removing unnecessary form fields is the easiest method to streamline your checkout procedure. It not only makes the buying process quicker and easier, but it can also reduce the risk of mistakes by customers, which has been proven as a reason for cart abandonment.

Pre-applying coupons is an easy method to avoid a checkout form step. According to the database, coupons boost conversions up to 41 percent. But, it is challenging for customers to find an offer and enter manually information to get the discount. If you can pre-apply coupons it will reduce the hassle for customers and see your earnings increase.

4: Keeping up with Website UX

There is nothing that deters customers from purchasing than a slow and sluggish site that has a bad user experience. Although shopping UX needs special considerations, it is unquestionably dependent on the website's UX. Take a minute to ensure that your website is fast, safe and easy to use.

5: Order Bumps and Upsells

  • Order Bumps suggest recommended products or discounts for customers before they check out. Our quick-to-follow guide will help you can increase sales with order bumps in minutes.

An advanced e-commerce platform will make integrating these features to your checkout process simple, so you are able to relax and watch your account grow.

6: Delivery and Shipping Options

It's all happened to us when you reach the end of the checkout process--only to find the charges for shipping are higher than you're willing to spend. It can result in the abandonment of your cart and loss of sales. The data of the Baymard Institute suggests 48% of buyers abandon carts due to excessive fees during the checkout process. Yet, some easy shipping and delivery guidelines can improve this step of checkout:

Shipping for Physical Product Sellers

Shipping can be costly and time-consuming for physical product sellers. There are, however, a few ways to ease the burden of shipping during the checkout process:

  • Maintain transparency on processing times and the time that customers can anticipate receiving their order. It is better to overestimate your processing times than to have clients disappointed because of late delivery.
  • Certain sellers have more success when upping the price of products in order to reduce shipping costs, and also offering delivery for free.
  • Offer a few different shipping options to help customers manage their costs vs. delivery expectations.

Digital Product Delivery

Naturally, shipping costs don't pose any problems for digital product sellers. But, time-to-delivery and delays in technology can cause problems during checkout.

  • Work with an e-commerce platform offering automatic delivery for compatible digital products. For example, Auto-Enroll(tm) technology that directs users directly to their online course during checkout helps sellers make 30 percent more sales.
  • If your product cannot be instantly delivered, make clear the timeframe for customizing and delivery.
  • You could consider offering expedited electronic product delivery and processing with a modest cost.

7: Follow Up with Customers

When customers have paid for an item, they'll be eager for your product to be delivered. You can put their mind at ease with an email follow-up.

Let Online Sales be Simple and Profitable with

allows creators and sellers on the internet to maintain the latest best practices in e-commerce. Our checkout automation and optimization tools help create, sellers, and online businesses to easily increase profits.