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If you are not actively making use of checkout automation in your creator business, then you are missing the boat. This is Scott Moran the co-founder at , the commerce platform for creators. Checkout automation is the next thing in the world of e-commerce.

We'll discuss four strategies to make use of the same technology Amazon as well as Apple have poured huge sums of money to extract higher profits from your sales of digital goods. The information in this article was drawn from a book that we wrote that we titled The Checkout Automation Blueprint. If you're interested in the four techniques we'll provide you with now take a look here to get a free copy of the book and get 18 more just like it.

Checkout Automation is an easy idea, but perhaps isn't something you've heard before. No, I'm not talking about the automated checkouts which cannot tell if you've packed your bananas in the bag or the bag is empty. Checkout Automation is the time when you are able to increase revenue and profit through combining information and customer behaviour to make the best deal at the right moment to the right buyer.

Consider the scenario where you buy some diapers for your toddler at Amazon, and Amazon recommends adding some baby wipes to the order. That's checkout automation in action.

or how the software you love give you a chance to switch to annual billing after you log in for the 5th time. This is the automated checkout. If you can intelligently present to the correct person with the appropriate offer when it's appropriate it will be a huge win. Checkout Automation is already taking the lead over online shopping. Now let's talk about 4 easy ways to take advantage of the trend and pull more revenue from sales of your digital products.

The first thing to do is look at coupons pre-applied to customers. From the Database it is known that when a coupon is added to an order, conversions are up by 41! When our developers offer coupons for the client, we've witnessed conversions up to two times.

As a first step to automate checkouts, you can offer the new buyers a discount to buy something else following their purchase. In , you can modify the receipt of an order to each item that you offer.

When someone purchases your 6-week meal plan, you could alter the receipt to include a link to buy the companion workout plans. You can also include a coupon pre-applied offering the customer 20% discount for having a new account, and now you've given an individual the perfect offer in the perfect moment.

Let's discuss about the Late Inning Payment Plan.
Payment plans are super popular in digital goods. It doesn't matter if you're offering a place inside of your cohort training, an expensive service, or a costly training, it's very typical for digital designers to provide multiple payment methods.

Customers can choose to make a full payment, or break up that payments into smaller pieces when they purchase using a payment plan. So, let's get some checkout automation magic fairy dust to sprinkle on your payment plans in order to get more from these plans.

You shouldn't provide a payment plan right from the beginning. So if you have an event that has attendees then the option at the end of the session should not be an option to pay. Or at least, at least not immediately. Present your audience with one alternative, which is to make the payment in full. As you move closer to the deadline to buy, introduce your option for payment plans.

Retaining the payment plan up to "late innings" will make you greater profits, because many customers opt to pay in full. In addition, the introduction of the plan provides another reason for your audience to think about what you're offering. People get banner-blindness so quickly. Offering a payment plan could be the reason for people to visit again and check out.

Bonus points for introducing the payment plan one day prior to closing down your offer for good. An additional boost to conversions due to the timer that ticks off will be an increase in conversion trampoline. Instead of falling off or breaking an arm you just get a ton of paying customers.

In order to put it into action Take your sales page and make a copy inside . Then, on the duplicated page, add your payment plan as an option to your clients. This means you'll now have a page that allows you to pay in total, and another page with an option for payment plans. On the initial day or two, send visitors to your page that has just pay in full. Once your promotion is finished you can begin to send people to the duplicated page which allows them to choose between paying in full or the payment arrangement.

The last checkout automation strategy is called The Early Payoff.
Remember all those payment plans you sold in the last strategy? You're probably selling hundreds by now. When you use payment plans, you are taking a big tradeoff. It's a way of saying that it's worthwhile to get more customers, but you're not getting all of the cash upfront.

What if you could have the cake and eat it too? Keep in mind that checkout automation involves putting the correct offer in front of the right person in the perfect moment at the correct date. When you're dealing with a lot of customers on payments, you can make sure you send them this email.

After 30 days from the time someone purchases an item, you can send them an email to them to give them the opportunity to save 20% by paying off the remainder of their subscription earlier. Invite them to respond "YES!" To the email. Then, they can take care of all the other issues.

As you get these YES answers, look up the customer's purchase and hit"Payoff". Plug in whatever discount you'd like, then use the customers card on account to take the remaining of that cash.

Simple for you. It's easier for your customers. Also, you'll be significantly increasing the flow of cash. Do not worry about losing payments made through payment plans due to declined cards and failed payment attempts. Make use of early payments to make cash-in today.

Okay, last one. Checkout Automation strategy number four is called the Subscription Saver.

Those recurring payments we just discussed ....they are all massively risky. Anyone who has the option of a subscription for a membership, payment plans for a course, or has client retainers for services knows that collecting cash on autopilot is considered to be the ultimate goal of digital commerce.

Have you stopped to consider how declined payments, lost or stolen credit cards, or even simply expired cards affect this recurring revenue? This is a shocking statistic from the database, the average credit card successfully rebills 4.33x before issues begin to appear. Put another way it is possible to anticipate 5 months of regular billing until declined charges start eating away at your sales.

Do you know what checkout automation have to say about this? The Subscription Saver can be described as your automatized robot butler who works around the clock to protect your recurring revenue from shrinking month after month after month.

In the event that a card is declined by a customer the system responds and provides the user with a specific hyperlink to upgrade their card right from their inbox. Always not content with their achievements, Subscription Saver continues this process automatically, with 4 different attempts over the course over 16 calendar days.

Combining that with Card Account Updater which makes use of AI to ensure that every time your customer changes their card at their local gym, that automatically update their account on the file to allow for your membership. And you can see how automating core functions such as this can be a and dunk for anybody with recurring sales.

Checkout Automation isn't really the future. It's available today, in every major website that you visit, and in nearly all of your favorite software that you use daily. It's all about bringing automated checkout to benefit the business and you.

If you're looking for 22 additional ways to automate checkouts that will increase your profits Make sure to download Checkout Automation Blueprint.