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"What is the best way to increase my online presence?" This question is frequent among creators of content looking for ways to make money from their works. Two solutions that are commonly used include digital marketing and social media marketing.
Breakdown: Digital Marketing vs. Social Media Advertising
What is Digital Marketing?
Digital marketing uses online channels to promote a creator's brand, products and products or. The process includes a wide range of marketing approaches, including:
- PPC: Pay-Per-Click (PPC) advertisement is paid-for campaign that boosts your site's ranking to the top of result pages of search engines.
- SEO, also known as Search Engine Optimization (SEO) refers to the practice of building out your information and improving the user experience on your pages for products. SEO will help you organically increase your site rankings to the top of search results when customers Google terms that are related to your company.
- Social Media Campaigns Paid social media ads (like Facebook Ads) provide a cross-over between social media advertising. However, since they are executed like a traditional marketing campaign, they are usually classified as part of the marketing category digital.
- Display Advertising: A kind of digital marketing , which also can be found on social media. display advertising is the process of placing advertisements on sites owned by third parties.
What exactly is Social Media Advertising?
The realm of advertising on social media is an industry worth $226 billion as per Statistica. Social media advertising includes:
- The creation of content, and the use of your social networks online to help promote your business
- Making use of paid advertising or alliances with influencers to spread brand/product awareness and increase sales. Though this may be mistaken for advertising on social networks, the key differentiator is that:
- When the promotion is posted by a person (whether it be an influencer, or even your own page) This is considered to be social media advertising.
- If you pay the platform to publish your content for promotion, that is called social media marketing.
3 Motives to Think About Digital Marketing
Even if you are strictly an author of social media content, digital marketing can be helpful in monetization. If you are looking for ways to boost sales, here is what digital marketing can do:
- Gaining Stability, Control and Freedom: Social media platforms are susceptible to changing in an instant. If you rely entirely on a social media site the business is not able to exercise some degree of control. A strong brand presence that is not dependent on every social media site can protect your online business.
- Achieving a wider audience Adverting on only social media can limit your reach--especially among certain demographic groups. It is possible to reach a larger public with online marketing.
- Rethinking Your Target market: The selling possibilities could go beyond the reach of your social media followers. However, if the monetization you are pursuing is dependent on the social media platform you're using, it might be the time to reconsider your target market. Let's take an example: your target audience is predominantly younger. High school or college students are more accessible through social media, but more likely not to have the cash to generate income. It is possible that sales are much easier when marketing to a larger audience. Digital marketing can help.
Possible Considerations: How Digital Marketing Could Not Benefit You
Digital marketing can be described as an investment of either your money or time or both. Before diving into digital marketing, it is necessary to understand the extent to which your marketing efforts are in place to succeed. Let's look at three reasons that digital marketing may not benefit your company.
- Branded Products: If the products only relate to the social media brands you have, you might not have any market that isn't your following on social media. In this case your efforts to market through digital channels could be unsuccessful.
- Financial and time-bound marketing efforts (like SEO) are investment that require years to build success. Although PPC will yield immediate results, it can also cost more upfront. Even though the results of social media are not as reliable, it might be your ideal option when you want an opportunity to get quick and affordable results.
- Successful Social Media Strategies Promoting your product via social media is simple and free. If your effort is successful, you might take the time to research ROI possibilities. You will want to ensure the revenue you earn through digital marketing is greater than the cost of overhead associated with the efforts.
3 Reasons Social Media Marketing Could be Right for You
Although traditional retailers might be resistant to the new world of social media advertising, it can offer a variety of opportunities to grow your business.
- Cost: In some cases, social media advertising can cost less than conventional marketing strategies. If you have a strong profile on social media Self-promotion could provide an opportunity to get free and easy business advertising.
- Broader Reach: Social media advertising can give you a chance to connect with different audiences--especially younger demographics. If you find this element of your reach lacking, social media might be the ideal solution to your needs.
- Social media can be a great way to seamlessly reach potential customers from all over the world.
Possible Considerations: How Social Media advertising may not help You
Like the digital world of marketing, social media advertising may not be suitable for all. We'll look at three possible reasons of why social media advertising might not be helpful for your business.
- Regional Service Businesses: Social media platforms are often filled with global audiences. A social media presence of an influential person can be found spread out across the nation or around the globe. If your company only provides clients in the area you are located Social media marketing may not be the best option for you.
- Beware of false audiences The social media influencers have a strong selling power when it comes to partnerships and advertisements. But, many other "influencers" possess social media followers that are populated with bots as well as targeted audiences. In these cases, your advertising efforts are likely to result in few, if any, sales.
- Changes in the social media climate: The social media platform may be purchased, sold or modified in a significant way anytime. When investing time or money into social media advertising campaigns the results could go to a crawl with an unanticipated change or shift to the platform.