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Google Analytics is a free online application that offers the path to success for online sales. For those unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part of getting started. However, this tool is extremely simple to use when you have the proper guidance. Let's take a deeper look at 5 points you need to know about Google Analytics tracking for eCommerce sites.
1: It Is Much Easier than It Seems
The first thing you should be aware of while exploring the realm of Google Analytics is that it appears to be incredibly complex. It is actually simpler than you think.
Google Analytics launched in November of 2005. Since its inception it has been updated many times. The last 16 updates to the version were released in 2021 alone. Every time an update is released, Google Analytics becomes a bit more sophisticated and more friendly for users. In fact, it takes only three steps to set up your eCommerce tracking with Google Analytics.
2. What do I need to do to set up Google Analytics eCommerce Tracking?
Naturally, the process of integrating Google Analytics into your selling platform is contingent on how friendly your platform is with the software. It is for websites, only 3 steps to do so:
- Enable Enhanced eCommerce Tracking within Google Analytics
- embed Google's Global Site Tag Into Your Products
- Enable Google Analytics eCommerce Tracking In Your Marketplace Settings
Read our complete guide (with pictures) on setting up Google Analytics tracker here.
3: Why Do I need Google Analytics to help me with my eCommerce?
The more data you have to help you increase sales, the better. If you don't have the correct details, your website is selling in the dark. This tool helps sellers understand how their customers behave on their websites and applications. Google Analytics will tell you:
- What number of views specific products had, helping you decide where you can increase production.
- What is the source of your traffic from--do users visit from an external link to your social media sites? Do they search online? Knowing how your customers come across them can assist you in expanding and refine your sales tactics.
4 How accurate is Google Analytics eCommerce Tracking?
Ask the app not to monitor? The tracking is what fuels Google Analytics' fire. If users disable cookies or choose to opt out of tracking, Google Analytics will go blind on their data. So, there's every chance that your website has witnessed higher number of visits from customers in comparison to Google Analytics reports.
However, the data that Google Analytics can track is extremely accurate. It has an auto filter to exclude bots and spiders (web crawlers controlled by the search engines) from information.
5: What Can I get Help from Google Analytics?
is also a paid service you can access for Google Analytics assistance:
- Grow The Grow membership level includes access to 1-on-1 support with experts, which includes questions regarding Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels, you have a dedicated specialist associated with your account. The expert will assist your Google Analytics setup or help solve any issues that you might encounter with the platform.
What's new with Google Analytics 4?
Like we said, Google Analytics is constantly evolving--and Google is currently going through an important platform change. The latest Google Analytics 4 offers updated privacy features, improved integrations, more efficient monitoring, and more intelligent insight fueled by Google's machine learning technology. 's eCommerce platform supports both Universal Analytics and the new Google Analytics 4. Watch out for our guide to GA4--coming soon.