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However, hold on... Which will you offer?
Deciding on the area you want to concentrate your company's efforts is a daunting task and we're here help. We've put together a four-step guide to help you create and promote the best content for your business.
1. Take a look in the mirror
Finding your specialty will depend upon your area of knowledge. Do you know the best in a particular area, like cooking, investing, or gaming? What are you most interested to do in your free time? What is something you are passionate about?
With the answers to these questions in mind then you'll get a much clearer understanding of the value you bring to the table. You can then explore the subjects that you are most familiar with while excluding those you're not as interested in. Take a look at the Product Creation Masterclass on CreatorU to enhance your idea for your own product.
2. Explore your rivals
After you've chosen an overall topic, create an inventory of the terms and buzzwords that someone could be using to explain the topic. Then go to Google to conduct some investigation. You'll learn what other online companies are using to promote within this area, as well as see the top-selling products they offer. This can give you insight into the practices of successful businesses in your field in addition to helping you stay clear of an over-saturated market.
Check out the "Zero to Sales" Training Webinar for CreatorU to find greater details on the process.
3. Find your niche within the marketplace
After researching similar businesses and competitors, you should look for holes in their content or solutions that help customers solve problems that aren't being filled by your potential competitors. Maybe, for example, you specialize in teaching customers how to cook at home. There are plenty of cooking websites available that are free however do they offer individual meal plans? Are they able to offer specific diets?
The business you run should be targeting an area of the market which requires your expertise and experience. The more precise the area is, the more pertinent customers will be able to find your products and products. Take a look at Finding Your Hook on CreatorU to find out more.
4. Put your plan into action
Once you've narrowed the areas of your expertise, scrutinized your competition, and found your area of expertise, it's time to begin building your content and selling your products on . Take a look at The One Page Masterclass at CreatorU to find out more about building your sales pages.
Want access to more programs similar to the ones that we have shared? Join CreatorU today for exclusive access to expert-level guides as well as courses by successful creators.
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