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Subscription services offer an easy option for creators to earn a profit from their work and earn passive, recurring revenue. It is a great option for subscription services, subscription services, online course collections, coaching services, consulting companies, and much others. The e-commerce platform of's makes it easy to build and customize a subscription service with just four steps.
How Does Subscription-Based Pricing Perform?
What exactly is an online subscription work? Instead of making one payment to purchase an item or service clients will be able to make regular payments, often to gain access to a greater amount of content, but at a lower rate that the initial purchase cost. There are many forms of subscriptions offered:
- Unlimited Subscription Most likely the most well-known subscription form Unlimited subscriptions allow customers to sign up for an ongoing service that will continue to renew until the user can cancel.
- Limited Subscriptions: Often utilized to establish installment plans for payments, these types of subscriptions charge recurring payments over a certain period of time.
- Free Trials: You can offer a free trial to increase confidence in buying by inviting interested buyers to try the service for free. Why offer a free trial? Researchers from the University of Washington tested the effectiveness of these promotions. Their study found that 7-day free trials boost customer retention by 6.4 percent, and can increase the return on investment of subscriptions up to 7.91 %.
- Paid Trials: Maybe you want to give your customers a way to try your services and offer a discount? A paid trial is what you're looking for! The paid trial feature is also a reverse option, letting users set a more expensive upfront cost before unlocking the option of a cheaper subscription cost. Higher upfront trial fees are frequently used by business for a way to pay off set-up expenses as well as onboarding costs.
supports all of these subscription models to help the online seller create their ideal subscription model. Read on for our 4-step guide to making a subscription that is recurring, with or without trial. You can also watch the video below as Co-Founder, Scott Moran, builds an unreal membership for an online course business that specializes in guitar-related training.
Subscription Step 1: Create an Original Product
In the tab Products in your Account, click the + New product button. You can follow the on-screen directions to fill out the form with your product name and description.
Subscription Step 2: Recurring Pricing
In the Pricing Type drop-down menu, select "Recurring." Next you can set the terms for your subscription.
- Subscription Price: Enter the default price for your membership or subscription service.
- A Recurring Time: You may decide to make the subscription renewal each week, every month, once a quarter, or every year. The duration of the subscription reflects how often the customers will be charged.
Subscription Step 3 Optional Trial Period
If you choose not to include a subscription trial you can simply turn the Trial Period to off. If you decide to include a trial, you have two options:
- Free Trial: Switch the Trial Period switch on, then select Free Trial to give your customers access for free to your subscription. Then, you can choose the length of time that customers will be able to access this trial membership before their first payment is processed.
- Paid Trial Pay-to-play: Turn the Trial Period switch on and choose Paid Trial to include the cost of a trial period upfront. Enter your initial price and the length you'd like this trial period to last.
Subscription Step 4: Create Product
Once you finalize your subscription details, click Create Product. The button will take you to the dashboard for your product in which you will be able to build your sales website, modify the product's details, pick your preferred payment method before launching the subscription.
How Can I Manage My Customers' Subscriptions?
Automatically creates a portal through which customers can easily manage their membership. Yet, it still puts you in the driver's seat of your business by permitting you to choose which subscription features you extend to the customer.
- Self-Cancellation Feature: You can use the self-cancellation option in order to permit clients to terminate their subscription anytime. This will free you the hassle of preparing when a customer wants to cancel or edit their subscriptions.
- Subscription Saver: What happens if customers don't correct their payment details? 's Subscription Saver can help! In Scale and Enterprise memberships, this feature will automatically get involved to notify and recover customers who have their subscriptions denied by their payment method. The Subscription Saver will help to avoid losing subscribers (and revenue) while sparing you from the stress of sending out urgent emails to customers.
- The Subscription Charge Reminder You can choose whether or not to remind subscribers of future renewal dates for their memberships by using's subscription charge reminder.