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Writing a Course Description that Sells (with an example) (with examples)

Oct 28, 2022

 The last update was October 28, 2022

The description of your course is one of the primary aspects will be addressed before launching your online class. The description is the first thing prospective students will see before taking a decision about the purchase of your online course.

This is a way to introduce yourself as well as your online course so you want to make sure you are putting your best foot forward. In this article, we'll be providing an overview of the importance of course descriptions and how you can successfully write one to promote your course.

Here's a quick outline of subjects we'll be discussing:

What is a Course Description?

A course description can be described as an outline of your subject, course information, and the learning objectives. Students who are interested in your course will review the course description and then make an assessment as to whether your course is the right course for the person they are looking for. The description of your course should be less than one hundred words and be clearly written and specific written language.

The Reasons Why You Should write a good course description?

Imagine a description of your course as a small advertisement for the product you offer. In simple terms, a properly written course description will mean that the potential students will be attracted to the course. What exactly does a "good" course description refer to?

An excellent course description can be engaging.

Just like an effective ad or commercial, a good instructional description can grab readers' attention. Avoid using dull or repetitive phrases. If potential students are frustrated while reading the details of your course, they'll believe that the content of your course will be uninteresting.

A well-written course description is complete.

Your summary should give potential students an accurate idea of what to expect during their time in your class. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A good course description uses correct spelling and grammar.

It's a crucial point. If you have spelling or grammatical errors in your course description, potential pupils aren't likely to be able to trust the knowledge you have. Have someone else read your text to make sure there are no mistakes, or run it through an online free editing test.

A well-written course description should use the present tense and active voice

This is a simple way to keep the reader engaged through the elimination of the needless words and details. (If you're finding this tip unclear, don't fret; the examples below will help you understand.)

Four Questions You Should ask yourself before writing an Introduction to a Course

Before you start to write the course description, you should take some time to collect and arrange your ideas about the course content. Your description should draw potential students into purchasing your course. These are some issues you could ask yourself prior to you begin writing the description of your course (jot notes of your answers in point form):

What is it that draws me to this topic?

Maybe gaining this knowledge has been logistically useful to you in the day-to-day routine. It could be a tranquil pastime that's beneficial for your mental wellbeing. Make sure you remember the reason you were involved in the first place and that can help in selling it.

What makes other people attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What do you tell them? How would you inspire people to be interested? What if you had to debate them just a to convince them that the topic is worth their time?

What do you wish your students to know/understand/have before the end of your course?

What do you plan to teach them?

It is very specific. What methods of teaching are you planning to use? What content will be taught in a lecture format? Do your assignments have to be hands-on and interactive? Is there a final project?

If you've had time to spend some time thinking about these questions You're now ready to go on with the step-by-step instructions.

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How to write a Course Description (Step-by-Step instructions)

1. Select a course's name

The title of your course is crucial. It should be clear as well as entices your reader to click into the complete information about the course. Make sure you are specific. Ask yourself what kind of style you would like to portray. Is your course academic and research-oriented? Do you intend to make it appealing to students who are looking for something to do as a pastime? (If you are providing a set of classes you should include a code for the class if applicable.)

Here are some of them:

  • The Essentials of Bookkeeping
  • Making the Quilt the Basics of Quiltmaking
  • Writing essays to The Next Level
  • The Ultimate Graphic Design Education Beginning to Expert

The course titles above provide some clues to a particular skill and also the potential student's level of skill.

2. Explain your reasons for whystudents need to take your class

Your goal is to start your paragraph with a couple of phrases that are appealing to the reader's desires, passions or curiosities. What's the most important reason someone is seeking out your program to begin with? What issues are you trying to solve within their lives? What kind of transformation would they be able to attain after taking the course? When you have figured that out, you'll be able to connect to them in that area.

Sometimes it's helpful to begin with a question. For example, if you are teaching a course on how to frame photographs, you could begin by asking "What can make a photo attractive?" or "Why does the way we frame a picture impact our emotional response?"

Other times, it might be better to start by making a statement that sparks the reader's interest. There may be a significant historical aspect to make about your topic, or a general consensus that is interesting to think about. As an example, if you're teaching a course named LOOK-UP and BIRDWATCHING FOR BEGINNERS you might begin by saying, "Whether it's their colorful hue, distinct voice, or a curious behaviour the birds have always proven intriguing to human beings."

This is also an opportunity for you to get in touch with your reader to find out what led them to study the subject of your choice.

3. Be clear about your plans for what you intend to teach and the method by which you'll present it.

Next, you offer the students with two or three paragraphs on the way you plan to run the class, which methods will be used, and what learners should come to leave with. Are you going to teach primarily through lecture? Do you plan to include articles and case study? Are there practical, hands-on parts? That's when you need to utilize present tense as well as an active voice. This is a challenge when you're used to writing using a passive voice. Here are some poor examples of corrections

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Example of a POOR:"Well-known photos will be examined and discussed in order to discover more about the composition."

Correction: "Lectures examine and examine the compositional elements of famous photos."

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Example of a POOR: "In this course the fundamentals of birdwatching are taught through seminars, group discussions and assignments."

Correction:Students explore the basics of birdwatching by participating in group discussions and lectures. The assignments are synchronous and encourage the students to experience real-world situations.

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Tip: provides multiple lesson kinds, including video-based lessons and quizzes. Surveys and assignments. It also embeds and many more. This lets you create an interactive educational experience that will appeal to multiple types of learners.

4. Detail-oriented refinement

  • Do not use cliches, such as "In this class we'll ..."
  • Don't say "Students will be learning" as you don't know that they'll learn all the things you aim to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain texts, media, or even software since this aspect of your class could alter in time.
  • Avoid using jargon or terminology that your student could not understand, especially when it's a course geared towards beginners. Unless your course is for advanced students (and the prerequisites are clearly stated), you want the course description to be welcoming to students of any level and experience.
  • Remember your audience: a instruction should be written from the student's perspective.
  • Use gender-neutral language. If you are addressing potential customers, you want to use general terms so that nobody feels excluded simply due to the language you select. Consider the following options: students, participants or group members..

Examples of Course Descriptions

THE LIFE OF THE SHORT THE STORY

What is it that makes the short story captivating? What is it that makes short stories uniquely poised to explore the human condition? The lectures explore both classic and modern stories written in short form, examining key craft elements pertaining to voice, plot and character growth. Students are required to submit their writing for feedback and critique, with the aim of a completed story outline and polished first paragraph.

INCLUSIVE LEADERSHIP: ABOVE THE BUZZWORDS

Is inclusivity simply a box to check off? Could inclusive leadership be transformative? With the help of statistical analysis and case analysis, students explore the ways that inclusive leadership impacts company culture, morale, as well as productivity. Participants investigate best practices and problem solving through role-playing actual scenarios. A special focus is placed on the building of confidence and conflict resolution.

A RECORDING OF THE PAST GENEALOGY ADVICE FOR BEGINNERS

Being aware of who we are is being aware of where we came from. Where do we start? An expanding genealogy business means we have never had more tools that we can use. Lectures explore research strategies as well as the benefits of various online genealogy archives. Students decide on their own personalized learning goals and research objectives to be the focus of their final assignment. One-on-one coaching sessions are optional.

Sell online courses using

There are many ways to structure your course description. It's really about personal preference. When you first begin editing, your course home page should look something like this:

We recommend you use the space below "Course Title" to begin your sentence; the first to appeal to your reader's passions as well as curiosity. In the section under "Example Text," can be saved for the remainder of your text. Explore different variations until you find the one that looks good. Here's an example of how you can format the description of your course : (And Of course, you'll want to use an image that makes sense for your content.)

It's true that there's no single way to design your course description on the course's page. You can play around with it until it is what you want it to appear for you.

The benefits of selling your course online

  • Free Unlimited Pricing. There is no cost until you begin to sell your course. There's a 5% transaction fee. When your business expands it is possible to upgrade to a zero-transaction fee plan.
  • Diverse lessons This platform combines text and video lessons with assignments, quizzes, embeds and surveys. This creates a more compelling learning experience.
  • Drip Content This allows you to opt to publish specific course materials in the future.
  • Sell Your Courses With other types of products Customers can offer coaching subscriptions, coaching and physical items (among many others) which allows for a more streamlined learning experience and increased revenue potential!
  • Fully Customizable Sales or Landing Pages:Sellers can modify their course page using the store builder. This way, the look and feel of the page can better reflect your brand and product. You can also implement specific areas on your website that improve conversion rates from users to students who pay.
  • Variety of pricing options It is possible to offer multiple course pricing including one-time payments, subscriptions, or even payment plans

Final Reflections

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