Why online course seller should be able to share cases studies
If you're looking for a physical product like an updated phone, or a digital product like an online course How do you choose to purchase? If you responded that you rely on the opinion of family and friends, you're a part of the 83% of American consumers who aremore likely to buy when they've received a verbal suggestion from someone they're closely to.
In the present day the consumer's purchasing choices are no longer swayed by extravagant sales messages, but instead, rely upon real-world experiences because they're more likely to be able to trust other people before they trust big corporations.
The power of case studies as a top-tier marketing strategy is evident. While building brand trust is an amazing benefit in itself, the benefits of case studies don't stop in that area.
In this post we'll outline the 5 top factors you should use case studies and how you can create an outstanding case study for your company!
What's an example study?
The case studiesexplore a customer's problem aspect and the way your company helped them solve the issue. It's much more than an explanation or step-by-step process and is a full story with a plot, characters as well as conflict and resolution. For case studies, your company takes on the role of the heroic knight in rescuing the woman in need from the wicked dragon.
The five advantages of case studies
- Build unbreakable brand confidence
In the wake of 70% of customers saying that trusting a brand is more important today than it was in the past, it's now a imperative for businesses to put money into this aspect of their operation. Case studies help build trust through depicting your customers who they serve. This not only allows prospective customers to envision what you could do to resolve their specific issue and, by permitting your clients who have been with you for a while to tell their experiences, they also endorse your company's image, giving your company credibility.
- Establish credibility in your area of expertise
Case studies are the perfect chance to grab a customer's focus because your content must be relevant to different groups of your audience. While you have your buyer's focus, showcase your knowledge about the market, possible ways to meet the needs of your customers and the usage of your products. These things, when combined, can establish you as an authority within your field that can encourage a buyer to choose your product over others - who doesn't love winning?
- Give social proof that you can have your say
- Build a search-engine-optimized online presence
- Enhance customer relations
By simply asking a customer to be interviewed and you're building relationships that have the potential of lasting for a lifetime. Through the interview process by asking for an interview, you're establishing you think your client is a worthy story to tell. While it might feel like you're making a statement to a client when you ask them to participate in an interview, do not worry. The results of a study conducted by Harvardfound that there's an inherent pleasure that can be gained from talking about oneself and sharing experiences with an audience. Your clients will love it I promise!
The elements of a successful case study
The idea of a case study may be difficult at first, but with a step-by-step approach, they can easily be integrated in your overall marketing plan. Before diving into how to create the perfect case study, let's discuss the three components that make up a great case study:
The study needs to be easily digestible. Truly effective case studies should be clear and concise that get straight to the point. Don't include unnecessary information or unnecessary details that don't contribute to the narrative.
A case study should be complete. A well-constructed case study should show precisely how the client went from point A to B with your product. There should be no guesswork regarding what your service or product solved the customer's problem.
A case study should be able to tell a story. Your case study should follow the same pattern as a narrative with an engaging plot that creates tension and needs a solution. Although your business is an actor in the tale, don't steal your customer's spotlight! They're the protagonist and without them there wouldn't even be a story in the first place.
How to compose a case study
Now that you have an idea of what a great case study is Let's look at how to create one:
- Find out the format of your case study.
If you're looking for format of case studies there are many options available, not the web or blog content. Case studies come in all dimensions and shapes, and include printable ebooks, videos and information graphics. The best way to select one is to pick one that works for your business and the channels you use for marketing, and even the campaign for marketing if there is one.
- Determine the objective of your case study.
Before ever choosing a candidate for your case study, determine what it will achieve i.e. what are you trying show your prospective customers. Below is a list of possible things you could think about to help you determine the goal of your business:
- Do you want to boost revenues for a specific service or product?
- Are you looking to improve lead generation?
- Do you want to improve audience engagement?
- Pick your ideal client.
In determining which customer you will use for a case study, make sure you don't select any one of them. There are many different stories of customer successes that will be appropriate for your audience or include the catchy hook needed to create an emotional reaction. To determine which candidate is the best, ensure they meet the following criteria:
- The customers have seen positive, but some not so great results from your product or service.
- You were chosen rather than a competitor. Or they was referred to you by an opponent.
- The customer has a solid knowledge of your company and the service, and is able to speak about these matters with authority.
- Interview the customer.
Interviews can be the most thrilling and vital element of the entire process as it's the place where stories are told! But before jumping on a call with your interviewee or sending your interview via email, make sure you're asking correct questions. Mixing broad and targeted open-ended questions is the best. Here are a few examples for you to start:
"What was the greatest challenge you had to overcome prior to making use of my software?"
"How can my product have helped you to overcome this challenge? Can you provide any key measures to prove your point?"
"What tangible and intangible advantages did you gain from using your product?"
Tip: don't be afraid to pose similar questions. Sometimes, you'll need to pose the same question in different ways to get the most interesting answers that tell a compelling story.
- Write down your research, then write your!
Finally! It is time to write your case study. When you write a blog or filming videos, be sure you include the following pieces of data:
- Title
- Customer introduction
- Clearly defined customer problem
- Introduction of a product or service
- Solution (how the service or product has helped)
- The results (the tangible and intangible impacts for the client)
- Demand for action
The most important thing is the bottom line
With these components Your case study will surely tell the most compelling tale.
Yes, advertisements still have the ability to get someone aware of your business Landing pages are a great way to explain what your product or service can solve their issue However, there's nothing quite like a person (who doesn't get paid by the company) extolling your virtues.