Why Creators are Leaving Substack for Community Platforms Mighty Pro
In the last few years, many of the most successful writers, creators of courses, as well as entrepreneurs have used Substack as a means to make money from their work and grow their audience by utilizing a basic Newsletter format.
The reality is that platforms such as Substack, Patreon, Ghost as well as others are fantastic to give some of the world's more influential thinkers the opportunity to quickly deploy their thoughts, however these platforms weren't built to form deep connections between their creators and their patrons, and they don't provide creators with the opportunity to grow their businesses beyond paid memberships.
We're about to explore what you need to do with the success you've achieved with Substack and transfer your business onto Mighty Pro where you'll be capable of building your entire brand's ecosystem.
An audience is not a community
Let's begin with the first thing you need to know about Substack as well as its rivals. The "audience" that you create on those platforms isn't the same as a community.
Sure, Substack has built basic capabilities for community development, like the capability for users to go into the "community" tab in an email to browse the comment sections of your posts more easily however this basic feature does not actually create connections between individuals.
A lot of authors, course creators and researchers are turning to Substack as a method to bypass traditional social media platforms like Facebook and Twitter which often breed harmful interactions and driving-by-commenting and more deliberate places and earn money from it.
It's a fantastic goal, however community is more than a simple comment box for the article.
Perhaps you've already realized this and thought of establishing a Facebook Group or a Slack/Discord community to connect the Substack members. You've got the right idea, but I'd be thinking about the execution more. When your content engine is one place (Substack) and your network is somewhere else, you're fracturing your audience and requiring them to perform more work to connect with you and others once they've gone through your emails.
One of the most acclaimed living American writers of the present, George Saunders, launched his own Substack newsletter, dubbed Story Club last December. Following the launch of his book A Swimming in the Pond in the Rain that tasked him with analyzing seven short stories from the Russian writers Chekhov, Turgenev, Gogol and Tolstoy, he began receiving messages from readers looking to continue the conversations that he had started in his book. Story Club is Saunders' method of creating an international literary group around his name outside of social media that he eventually plans to monetize.
He wrote about his decision to work with Substack saying, "Substack, I'm hoping, will offer me the best parts of social media (engagement with readers, a place to work through ideas) without the quick opining/anonymity-related snark that tends to plague Twitter, et al." Story Club sounds like an awesome place to for any literary writer looking to connect with one of the greats and others who are like them, but the platform itself is antithetical to forging those connections outside of simple comment threads.
That's why the most successful creators seek out platforms like Facebook Groups to supplement their Substack efforts because it provides additional options, exposure, and a way for users to actually interact with each other. In the end, communities are built upon a culture of giving back. How can you foster this on a platform that barely permits your members to participate? And, more importantly what is the reason one should be paying for this type of interactivity?
But what happens when you set up your business on a platform that integrates your social media and activities in the field of content? It doesn't matter if it's online classes columns, columnists, paid subscriptions to mastermind groups, or a larger group of people who want to reach an end-to-end goal, Mighty Pro allows you to manage it all and you can do it wherever you are from the web or on your mobile.
A community built to endure
We at Mighty Pro, we've worked with successful creators, organizations and agencies managing businesses that are six or seven figures. What we've found to be the case for a lot of people is that prior to Mighty Pro they are juggling a wide range of systems, integrations, and tools to enable their business to run but also to host the ventures that comprise their company.
A successful course creator and television personality that uses Mighty Pro to run their subscription business came to us for help because they needed an online platform that could tie everything they created together. They offer a well-known Substack newsletter, online courses, physical and digital products as well as a devoted crowd that listens to the live stream every morning in the tens of thousands. All of these activities have been crafted on a myriad of social media platforms including Substack, Instagram, TikTok, Facebook Groups, and Kajabi. There are a lot of moving components.
Instead of living with the stress and burden in managing the many diverse technologies, this developer found Mighty Pro as a way to begin tying everything together to create a fully-branded mobile experience. It lets them offer livestreams, course, newsletters, and paid memberships all together in one location.
The point I'm making this is this: Substack is an ideal platform to accomplish a particular thing: sending out newsletters. If you're only interested in that, in, then it's logical to keep using their platform. But when you examine highly popular creators like George Saunders who hopes to form an "interactive and challenging" user experience for the platform, you'll have to ask yourself why Substack be the right platform to do this?
The future of digital business is fuelled by online communities creating, which becomes much simpler when you build yours in a space you own, which has a familiarity for your users as well as one that they are able to use from any location. Community is more than fleeting comment sections, it's a group of people coming together to accomplish something they could not do on their own. Mighty Pro allows creators to accomplish this on their own terms.
Set up a phone call with us today and we'll demonstrate to the possibilities for you to use HTML0!