When to Use Mini Courses -

Aug 25, 2022

You've done it: You've designed every content page you've uploaded all videos, uploaded all the tests. Your course online is now ready to go live. However, how do you determine those who are interested in enrolling?

Enter mini courses. A mini course is a tightly-focused course on a single subject. It is typically two or three hours long the mini course is focused on helping the audience to resolve a specific issue or achieve one result.

Mini courses for free are an excellent way to create an email list and figure out who's most interested in your paid course. Plus, building a mini-course doesn't require much effort. You could pull the content you already have to make an online mini-course which entices people to buy complete course.

We've identified the most effective method of launching an introductory course based on the needs of your business: first in the event that you want to generate leads, and a second approach for instances when you're trying to prove the idea of a course.

Create leads to a paid course.

A mini course is a bona fide lead magnet. The offering of samples of content is among the most effective ways to gather email addresses of folks who would like to take your full training.

Think about it: If people aren't willing to give you an email address to sign up for your mini-course It's likely that they won't purchase a complete program on the same subject.

Here are some ways to gather those leads by first driving interest in your mini course.

  • Create a landing page with an opt-in to the mini-course for free. Here are some suggestions for making an outstanding landing page that converts.
  • Feature your mini course in your next newsletter or in your next product announcement.
  • Create a segment on your existing email list and contact them directly whether they'd be interested in attending the mini-course.
  • Share your mini course widely via social media, and participate in discussions when your mini course is relevant.
  • Create a blog on your website or guest post on a website which explains the issue that your mini-course can solve. Include a call to action for people to register.

After your viewers have had some taste of your material via a brief course, they're likely to take an interest in your full course. If you offer a small portion gratis, you'll attract your target audience and boost the rate of conversion.

Check your course concept.

One could also consider a mini course in the sense of "testing to see if it works" for a new idea for a course.

For a start, begin by sending out your mini-course to a few curious people. Imagine it as an "exclusive first look" and solicit opinions prior to the launch. Small launches also allow you to collect testimonials for a future website that will allow you to get more people to visit your site.

Do not be afraid to ask users directly if they'd be willing to pay for the entire course. After all, this is what you get from the mini-course! If students are enthusiastic about the course they are, offer a referral discount as well as establishing a mini-ambassador system for the full course. You could also incentivize learners to take part in mini courses by giving them an exclusive discount on the full course.

Create a mini-course using .

There are a few options to start your mini course to begin:

      Build a New Course      

It is possible to design your mini course as an entirely new course:

  • Go to LMS > > COURSES.
  • Select the "Add New" button located at the upper right on the screen.
  • Click on the "Builder" option in the top navigation bar.

Mini courses are typically only one portion, therefore you can leave out the section builders and move right along to the lesson.

For a repurposed lesson, click the "Lessons" box in the sidebar. Click "View the entire collection" or search bar to search for an exact lesson by its title. Select a lesson from the lesson's box, then select"Add" or click "Add" option. The lesson will be added into your mini-course.

After adding the course, you'll be able to alter the name and the content as needed to fit the theme or goal of your mini-course. It is possible to drag and drop additional topics, add a quiz or a test, etc. until you feel your mini-course is completed.

      Use the Course Wizard for Creation      

After uploading your video(s) After uploading your video, you are able to adjust your settings and configure your mini course exactly. Be sure to change your mini course's settings to "free" instead of "open" for it to need the use of an email address to register.

Have you tried it but not yet? Give the demo a try to find out how a cost-free mini course could work for your marketing strategy. It is possible to explore the demo both as a learner and course creator signing up to try the demo.