What's the main reason "making it up as you go" isn't working?

Hero and Entrepreneur, Brittany Darrington, shares her experiences in business and tough-fought lesson.

Through the process of establishing four companies during the past twelve years Brittany Darrington has been through a fair share of failures.

The first company she started was a clothing line for sorority members, struggling for five months with not one sale (which she refers to in"her "red beans and rice diet" stage). However, after returning to her drawing boards, and devising an influencer-based strategy for marketing the next venture she launched was able to get off to a fast start. Oil Digger Tees A clothing brand which has a southern perspective of humor was able to earn $25,000 within the first week she launched.

Today, Brittany is a marketing and business strategist, helping women to build highly profitable businesses that are automated online using . The organization she created, called The Corporate Misfit Club, has assisted over 3,000 women with the process of creating an online-based business.

Expert panelist for the event we're preparing to organize Self-Made ('s first ever virtual summit) that will be held on 16 June 20th the 20th of June, 2020. Brittany will share her experience of her journey to entrepreneurship and the key lessons she's taken away from entrepreneurialism.

     You've stated that you're an "corporate disgruntled employee" that managed to get away from the daily grind working hours at Fortune 500. What was your job in that position?

I worked as the marketing manager of an energy company, and came up with plans for marketing to promote our events and products. When I was in the world of business, there was a custom of calling the person I was "The Governor" since, among the thousands of employees I could identify everyone's name throughout departments. I kept telling myself that "If I want to succeed at what I'm trying to accomplish, I need to gain an understanding in order to make sure that the plan will work from start until the very end."

What motivated you to quit your corporate work?

While the group was enjoyable, however, I felt as if I was doing the identical thing every single day as well as every day. It was beginning to appear my routine for the day was an everyday routine. I had a clear idea of what I had to perform every day. It was pretty monotonous, I'm talking about corporate. It was like I could just expand and advance in one position.

Once I realized this, I came to recognize that I was an unfit employee in the workplace. It was clear that I'd been trying to put me in a box that I was not meant to be within. I'm thankful for working in the corporate setting, however I was aware that I had much more to contribute to the world.

     You've had a couple of diverse businesses before becoming a business strategist and marketing manager. Could you tell me about the first business you started, and what was the most costly mistake you made

My first company was an online venture. The business was an internet-based shop which sold clothes for women. At the time I started my journey I bought everything I could. I spent huge sums of money for website creators and graphic design. I was trying to look like a multi-million dollar business for zero dollar.

There was no strategy : Who's coming? Where are my leads congregating? What should I do to turn an observer into making a purchase from me?

I believed I was an expert about marketing and business. Then I realized I didn't. It was like, "I need to go back to my drawing board. It is time to return to start again."

     Entrepreneurs often say "You do not have to come up with the idea up on your own." Many business owners feel that's what they're doing. When did you realize the importance of planning for success in your business?

My next venture, which was an online retail store dubbed Oil Digger Tees, started with our own printing shop with the design and development team of our own. We've always had stock in the right amount.

The shirt on which we were, read "Brunettes are Slayed!" Another shirt had the words "Blondes Slay! Slay." It was discovered that a lot of individuals with blonde or brunette hair were sporting these shirt designs, and were posting the images online.

After a couple of days, it's like the lady appears to the screen in our T-shirts. It was on the Bravo TV series "Vanderpump Rules." It was a mystery to us until we watched the show. In one night, we received about 1,500 requests for a t-shirt. Then I thought "Oh my gosh I'm wondering, what's happening? What just transpired?"

. Image credit: Oil Digger Tees Facebook page

We didn't have inventory for the item, so we were freaking out. We were in production mode for days. Well, shortly after the program aired, the show was re-aired and it kept re-airing.

The trend didn't cease from that point on. It was just a moment before we began to notice increasing numbers of the same people such as Ben Haggard wear our shirt with the wording, "Haggard Swagger." We thought, "Oh no, this occurs."

     What were you able to do to resolve the problem of the unexpectedly high volume of presales?

We began to find or outsource designers. And we began outsourcing to new production firms. We noticed that we had growing faster than we had been and that we needed to take it to the next level.

After that, I've brought my expertise from the realm of e-commerce and put it into the realm of e-learning. I've got clients that provide training and consulting services, which come with a cap at how many customers can purchase. It's essential to make waiting lists and determine the next steps in case you need to make a sale.

     The second wholesale and e-commerce business was profitable, selling in 700+ stores around the world. So how did you come to selling the business within 3 years since you started it?

I was a prisoner in my own company. I shed lots of terrible tears in that business as well. It was a time of many happy moments, however at the time that I left, I wasn't in business for being stressed out and overwhelmed every everyday.

I was on the job on weekends and nights almost all the day. I had to stop the trips I took with my family because we were juggling numerous orders to finish. I thought "I am not able to leave. Sorry. Thank you." This is why I frequently teach to help people live an existence of liberty.

Have you come across any discoveries you've come across during your business of coaching?

Whichever you decide to pursue, we'll aid you to make an online business that is viable. My client is a dog trainer of dog walkers. I have a client who shows how to be recruited to play softball. There is another client that illustrates how you can eat sugar-free.

It's remarkable because no matter the industry they're in it's the same procedure. Only difference is that there will be a need for a fresh way of looking at certain approaches we offer to our customers.

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