What was the process by which Asha Downes came up with the idea of a hair coach company that's organic and founded on self-acceptance as well as the science behind it.

Discover the ways Asha Downes turned her own natural hair experiences into a business of educational coaching which is founded on the power of kindness and the study of self-love as a science and.

From the beginning, Asha Downes dreamed of being able to grow longer hair. She was a hairdresser who was a fan of socializing with colleagues and trying out diverse styles. However, she was always told that it was difficult cutting her hair afro texture to the length she preferred.

The world changed drastically when Asha was nearing the end of her teens. While browsing YouTube and saw another artist who had the same hair type which was naturally growing, with hair that was long. While everyone thought this could not be the case but the hair of this creator was healthy and strong. Asha found that if her creator could accomplish this, and could do it to, then she was too.

Presently, Asha runs Naturally High Hair, a company that assists women to grow their natural hair by offering personal advice as well as information-packed seminars . She was the recipient of the 2022 Fall Creator Fellowship, and we were awestruck by her outstanding, efficient approach to caring for her clients. Additionally, she's working to reach the top degree of trichology in order to enhance her knowledge of the field she's working within.

The story behind the way Asha turned her passion for hair into a coaching and education business that's altering the hairstyles of women as well as their lives to the best of their abilities.

Transformation of passion into a creative business through authenticity

As Asha started to discover more about healthy hair and ways to care for it, she wasn't the only person. women from all over the globe were recording their own hair-care adventures. One woman recalls "This was prior to when YouTube became a commercial platform in the way it is today. People shared their advice recipe, food, and the trials."

"It was quite eye-opening to listen to the voices of so many Black women speaking about the same topic, even though we're all located in different parts of the world. Everyone is on this journey that's been officially named: "The natural hair movement."

If Asha decided to share her experience with the world and tell her story, she found herself drawn to YouTube because it was the place where many others YouTube creators were spending their time. "I was joining with others," she explains. "I didn't know the direction I was taking. I simply wanted to join with."

Through her YouTube channel Asha documented everything she went through as she began to unlearn and relearn how to take proper treatment of her hair. It was a personal project since Asha was focused on sharing the real her. The fans loved the videos and as the years passed, her YouTube channel as well as her Instagram account has expanded.

"While I was recording my experiences, at first I was not looking at any of the perspectives or viewers," she remembers. "It offered me the chance to record my experiences with my hair. The public was interested and started following."

The popularity of Asha's social media sites grew and her creating process was more organized and she began to consider new sources to assist her followers.

At the same time, Asha was working full-time and was living in various nations across Europe. Asha looked at hair-related positions for big companies, but none seemed suitable.

Asha began her career by becoming a filmmaker to share her story, as well as personal stories. Her clear and engaging videos received a lot of attention from the viewers, and she started to realize that she had the potential to create impact she wanted to. The idea of monetization was to let her make investments in the audience she was attracting and further expanding her understanding. She believed that this activity could turn from being that was a pastime into a lucrative business possibility provided she can devote her full attention. When that was accomplished, the whole thing was in place.

Asha was working in between trips to the Caribbean during the time the pandemic triggered worldwide lockdowns. There was no other place to go and, with little choice, the outbreak could have served as a call to join in.

"There wasn't an opportunity in my way to explore something that I was convinced of. In the midst of my confinement, I had the freedom to have my own thoughts. I decided that would make my own choice."

And then Asha started to perform her job.

Simple, yet effective and powerful, this launch is a potent one.

Asha had originally planned to offer physical haircare products, but an advisor examined her website and found it to be a massive one. He advised her to offer personalized consults instead. The recommendation was accompanied by the difficulties in finding supplies amid an epidemic that spans the globe, led Asha on a search through the web.

Her first offering was a one-on-one regimen-building session. She wasn't sure what her customers thought of her approach in relation to the product, so she made her strategy for launching simple. The application she created comprised of her Typeform application and put the link up to Instagram along with a brief explanation of her coaching services.

"I shared about the work I was working on, and also encouraged people to apply" she says. "I got over 200 applicants. They just wanted to work with me and didn't need to spend money, however they did send me their email addresses and talked about their hair concerns. They then contacted me with a book URL."

It is a great method to try the idea without having to make a large initial investment. Asha introduced her concept into an open market that was accessible to find and also determined the degree of excitement the product was receiving from those who would benefit from it.

With the help of applications, she was able to learn about what her customers needed through putting it in the words of their audience. In addition, she created her mailing lists. Those who felt like they were a perfect connection became her first clients She proved that the idea could be done before investing many hours and millions of dollars in order to create the biggest campaign.

Asha began to meet with clients, but she quickly realized that the requirements of their clients went far beyond simple recommending products or formulating specific hair care routines.

"I realized that my work requires more than simply picking the appropriate items and designs. It requires you to be focused on think about the possibilities."

"There's an interconnectedness between acceptance of oneself and having hair healthier and longer in the very first time. Hair can only be kept well-maintained and then damaged. It's dead hair. It's not revivable, so whatever you do to your hair's health will affect the way the hair's future will change it's future."

As a result, Asha changed her focus towards a more holistic method of focusing on hair acceptance and self-love .

"One of the fundamental concepts of my program is the notion of the need for extreme care. If it's about your hair, it is important to admit that it's. It's important to show patience and to take it as it is that your hair looks a particular way. It was interesting to see a link between self-acceptance, radical acceptance and compassion, as well as the preservation of your hair so that you can let it expand."

The feedback she received from customers helped tremendously in helping Asha create the content of her coaching program and determine the direction for the business in general. When she was working with customers, Asha realized that one-off coaching was beneficial to clients who already had a a positive connection to their hair. However, it wasn't working on clients who wanted feeling more responsible.

The results of this led her to create a comprehensive coaching program known within the hair industry in the industry as Longer Lengths(tm) which provides ongoing support and assists clients in developing healthier hair habits and mental attitudes.

Today"Longer Lengths(tm) will be her signature programme of coaching. It is also the principal approach she takes to working with clients in a one-on one basis. To accommodate clients from all levels of their hair-growing journey Asha is also offering a 90-minute training course for growing the length of your hair. course. .

Asha offers her class on demand as a service that's always in demand, meaning that customers can benefit from it at anytime and at any point. She also accepts larger batches of Lengths(tm) clients several times during the year.

The deliberate mixing of several software tools is a good alternative for people who offer coaching. Self-serve solutions are cheaper and more flexible. They give customers the chance to talk with you prior to investing more money. Premium 1:1 services are great for customers who prefer intimate interactions. If you're able to combine two of them, you'll be able to communicate with the greater segment of your audience.

Next, we'll examine the strategies of Asha to overcome challenges and creating a profitable company, one aligned with her interests and the needs of her customers.

Some tips from Asha to help you get out of your self-imposed barriers

Each company is at risk of encountering its own difficulties. Asha is able to overcome any challenges without fear. What's her secret? Get help from professionals and fight Imposter Syndrome and reach for the uniqueness of each.

Assistance from a friend can cut down time.

"I realize that I do not fully understand all solutions."

"I realize that I don't fully understand the issue... talking to someone who is an expert could aid me through the maze and save time. So, I'm putting the focus on this level of comprehension."

Are you in need of help for your business, but aren't you sure of what to do?

The search for evidence that can help us confront the imposter syndrome head-on

The first step is to ensure that you keep the momentum of your day on. "I keep a list of the positive achievements I've had," Asha elaborates. "I will record all my successes and begin to teach my brain to focus on positive aspects of my life."

In order to keep a good history of yourself make sure you set your computer up with a folder in which you keep five-star reviews along with notes of appreciation from clients. If you're feeling depressed or uncertain, open the folder and reflect on how great you are.

The next step is becoming an authority in your field of specialization. According to Asha, "Another way to battle the imposter's syndrome is being completely obsessed about the product you're offering. It's okay to be obsessive about something to the extent that some individuals find it bizarre. I've got a huge database about hair. I am constantly reading about hair and hair research."

The process of examining your expertise and gaining new abilities will help ease the stress of an area that is new to you. It can be accomplished by doing your own research, practicing or making the investment into the higher education field like those of Asha .

When she spoke to her accountability mentor about this incident, they found out that the lack of details caused it to be difficult to shoot in the moment. The script for the video was not fully formed and the reason for it was unclear. When she clarified her goal, revisited her video, by making changes and adjustments, the feeling of being a fraud diminished.

And now, Asha asks herself, "How can I organize this project in a manner thateven when feeling those sensations it will make me feel comfortable? Why did I decide to make this video? What do I hope viewers will gain from the experience when they view it? In the event that I am able to be able to endure the discomfort I'm experiencing."

Simply put, the imposter syndrome is an aspect of creativity, and it's for everyone. However it does not have to be a dealbreaker. According to Asha states, "The great thing about confronting this issue is that you start to develop into someone who doesn't scared of stress."

Take a look at what makes you unique

Utilize the characteristics that will make your company stand apart as an innovator. An individual skill or trait will make you stand out other businesses and connect your company to more potential customers.

"Apply your self to the job and  then work towards maximum results," Asha says. "And be sure to keep moving into other areas in order to add your personal spin on the work you do. As for me, I offer suggestions on German as well as Spanish."

Asha is an aspiring scientist who has experience in the field. Her writing style is influenced by her professional background. an unmistakable scientific flair.

"Don't concentrate too much on the details of the things other players are doing in your area. Explore your individual perspective and continue to improve your skills that distinguish you from others."

In asking for help in getting over imposter syndrome and sharing your own unique talents and talents, you'll soon begin the process of developing a business is confident about .

"Follow your heart's desire. I'm very happy to have created this program that focuses on self-compassion and empathy, makeup science, hair science, accountability and nutrition along with styling as well as the overall health. I've also incorporated everything in one."

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