What video experts are doing to leverage AI to create video

Jan 18, 2024

The way my AI chatbot trained on Bob Dylan lyrics says, "The times are changing'."
While AI-Bob may not only be talking about how artificial intelligence can fundamentally alter the way in which professional filmmakers and video editors think or shoot and edit videos these days however, it's not certain that there wasn't just a tiny part of his machine-learning thinking.

The concepts of artificial intelligence been around since the beginning of sci-fi literature. In many ways, we've known this future has been in the making for quite a while.

However, despite some prescience, nobody really anticipated AI to enter the market at such speed. New AI tools are continuously making videos more efficient as well as new AI tools make workflows more efficient and more efficient.

If you're looking to understand how to use AI for your videos, and -you guessed it to keep pace with the ever-changing times We've got you covered by providing the tricks and tips below.

The story of AI in film and video production

From the first on-screen portrayal of AI in the film "Metropolis" (1927) up to the legendary HAL 9000 AI figure from "2001: A Space Odyssey," AI has a extensive history in the film industry itself. However, as an actual instrument for film production AI is fairly brand new in the field.

Adobe released its machine learning and artificial intelligence technologies Sensei back in 2017, along with a variety of other video and film tech manufacturers have been experimenting with methods in which artificial intelligence could be used to improve editing and production processes over the past decade.

For the most of the time, AI was not a integral part of many production workflows up until the last couple of years. The majority of applications are limited to preparation or transcriptions as well as scheduling -- which is still one of the most effective techniques to simplify your production processes using AI.

AI to help with pre-production

When we talk about AI and its use in the present (as opposed to the possibilities it presents for the future), most of its recent breakthroughs have been with text and writing. With ChatGPT revolutionizing the industry thanks to its massive language models chatbot features and features, we've witnessed the power of AI in understanding text and creating it and even speech.

Because of this, most of the ways AI has gotten its foot into various creative projects (and in particular with video -- is via automation of diverse tasks involving text such as transcriptions and subtitles.

Beginning with rev AI from Rev AI to Otter to Otter, there's been plenty of tools springing out that can be capable of taking long clips of audio or video, and making use of AI to quickly and accurately transcribe them into text for editors to work with.

Even more though, with the introduction of new editing tools based on text to editing software for video like Premiere Pro and DaVinci Resolve Video editors can now take those transcriptions and make changes through text. These changes will then be changed into the video.

These are all great instruments for preparing your production as well as you could use AI chatbots such as ChatGPT to assist with any kind of scripting, shot list as well as production schedules or even generating imaginative titles and descriptions for your video content as well.

Below are the top three prior to production AI software tools:

AI-generated image of a blonde woman wearing sunglasses and an orange jacket

AI for manufacturing

Now, moving into the interesting stuff. While AI has mostly been limited to pre-production and post-production so far, there are a lot of ways in the way that AI -particularly generative AI is used to help with the production of video.

When we look at the generative AI particularly, AI apps like Runway and Pika have already begun to break into video generation based on texts, images or video instructions. While they might seem a bit unprofessional and animated today, with the correct prompts and style, they have the potential to produce photorealistic generationin a shorter time than you think.

Still, for tools available in the present, your most effective options to use AI for your projects could be using AI to add depth and dynamics to your video, as well as better streamlining your production processes while shooting.

Additionally, thanks to AI as well as the many generative possibilities that will be at your disposal in editing the photographer can shoot a lot quicker and more loosely knowing that you can always use AI to remove unnecessary background effects crew members, other cameras or equipment.

Here are some helpful AI-powered production tools that you can look into:

The effects from AI on stock images and B-roll video

Prior to getting into post-production, it is important to note that out of all the video industry, AI is going to potentially revolutionize stock imagery and B-roll in the biggest way. Thanks to the advancement of AI, video editors should eventually be able and create all kinds of specific and niche needs for stock photo or video.

However, as we're rapidly discovering more about AI as well as its uses and legal rights, there are many questions that need to be asked concerning the source from which AI apps get their images, videos, and other data to meet their needs in machine learning.

In this case, for instance for instance, for instance, a class action lawsuit was recently brought in the case of Stability AI, DeviantArt, and Midjourney because of their usage of Stable Diffusion on behalf of several artists who claim that the AI technology makes use of millions, and perhaps billions -- of copyrighted images.

The world is entering a new era when stock images and video will become much more customizable and also more essential to find authentic AI generation and not unlicensed (and potentially unlawful) footage or photos that are using other artists (or companies') work.

AI to post-production

In the post-production phase We're starting to realize the power of AI, and what a game changer it can impact the entire industry. As we covered earlier the generative AI, in particular is expected to be the killer innovation of the coming decade in editing video.

The days of re-shoots and having to enter and make frame-by-frame edits to the shot in order to eliminate the character or modify the logo. The new generative fill tools available in Premiere Pro and similar AI-powered capabilities are coming to every one of the most popular video editing tools and apps.

There is also text-based editing where editors are able to use AI to make full transcriptions of their videos, then make adjustments to the text, as ways to smooth the interview footage (no anymore "ums" or "ahs") or even entirely create new images or even scenes for the future.

With AI tools making its way into all types of post-production services like color correcting and editing, 3D modeling, and even the power of generative AI to build new camera angles AI is already beginning to transform editing video into a completely different creative technique.

Top 3 AI production Tools:

AI-generated image of guy in a pink jacket working at a laptop with swirling, cloudy background

Tools and tips for utilizing AI to enhance video content today

Even here at we're constantly looking at new ways to integrate AI into our own production as a way to better streamline content creation and help streamline workflows.

"As a video producer I'm constantly thinking about the logistics of continually making changes to our videos in the near future. The majority of my work is shot in rented places, not our studio. Therefore, when something happens that we'd like to modify or alter some of the existing sound clips that are in a video, we'll have to reshoot. But it's really cool to imagine what AI could be able to do. able to take our existing recordings and produce new sound clips which sound the exact identical acoustically. That could be quite helpful for our work."   Elise London, Senior content production manager at


For a final overview we'll go over some tips, tricks, as well as a couple of additional AI tools that can help you learn more about the AI-powered workflow for video production.

The real power of using AI for your initiatives will be centered on optimizing and streamlining the production process from beginning to end. These tips are aimed at helping you make your life simpler. (Read this: you aren't 100% replacing yourself or your crew with AI bots... at least not yet.)

  • feed your video production needs through an automated chatbot (like ChatGPT) to develop the basic plan of production and timetable. Does it match up with what you'd expect? If yes, great. If it differs, see the AI plans you have in place to make it easier for you to save energy or time.
  • If you're in need of a creative script, try offering AI an opportunity to change the script or improve it. You could also provide your instructions to AI before starting, but should you just want to check out how AI can help you, allow it a chance to refine (or even provide feedback) for the script.
  • To conceptualize and create storyboards Try using a dynamic AI software (like Midjourney or DALL-E) to develop concepts. You can feed these AI apps with either texts or images to prompt or prompts, and see how well they could draw your camera configurations and camera design layouts.
  • Prior to hitting the set, check if there are any AI applications can help you streamline the production process. It never hurts to investigate if AI will save you both time and money, by keeping the production time short and efficient.
  • When on set, bring your conceptual art to the set and modify it as needed. If you're getting feedback from the crew or cast about potential changes it's easy to incorporate this feedback into the machine-learning AI tools to tweak the design of your production and other elements when you're still on stage.
  • After wrapping production, make use of an AI program such as Rev AI or Otter to translate your film. This can be very helpful with your pre-edit process since it allows you to review transcripts, instead of reviewing every minute of your footage (and the transcription yourself).
  • Edit and make immediate modifications to your footage in accordance with these transcripts. Tools such as Adobe's text-based edit features can help you make the necessary changes after you upload your videos to your NLEs.
  • Create small or substantial changes to your videos by using generative AI tools. AI apps like Runway and Stable Diffusion will help you put graphics or even footage built around text or image prompts.
  • After you've exported your videos, you'll need to utilize AI text chat tools to come up with various and new titles and descriptions for your videos prior to making them available for upload. Explore different options to discover which innovative titles and text could be the best for your needs.

Be aware that these are just a few ideas and suggestions for adding AI to your video workflows today. The latest AI tools and capabilities appear almost every minute, so keep up to date with any latest innovations or technological breakthroughs that can simplify your video productions further.