What to do to make connections with Gift-Givers this Christmas Season

At the time of the holidays the people you are attracting to your store may not necessarily be typical, all-year-round consumers, but those who love shopping.

For example, if you sell hiking products the typical customer could typically be outdoors enthusiasts. However, during the holiday season, it may be parents, spouses or child of an outdoor enthusiast that may not like going outdoors themselves.

What can you do to help these gift-givers find the perfect suitable gift for their loved ones even when they aren't knowledgeable about the products you offer? Let's take a glance.

Guides to creating gifts

If your store is full of video-game-themed merchandise like t-shirts, strategy books, and posters. People who are familiar with your store may know all about each game, character, and inside joke. But what happens to the father looking to surprise his daughter with something for the holidays?

They could also create gift guides with a focus on price (Top Video Game Gifts Under $35) or the age (The Most Popular Games for Kids).

List items that fit into the theme of each guide and include a couple of phrases about why they'd make an excellent gift. It is best to list all of your personal items as well as related products from other stores to ensure that you don't seem too biased.

Packages and bundles can be sold.

Bundles make things easy! Instead of having to browse through dozens of products looking for the perfect item for the 15 people who they're shopping for, one could just buy a thoughtful gift set.

Two ways are able to approach bundles.

Sell pre-packaged sets. Add a package of items that work together. If you are selling beauty products such as a spa set. If you are selling snacks, it might include a set for a movie.

Suzi Wong Creations, a British-based company that sells fightwear, has a luxurious bling for kids' boxing kit. The gift-giver can pick the size of a jacket, socks, as well as shorts. They can also choose the option of customization across a range of areas. This is an ideal, easy way for someone to shop for their beloved one who loves boxing.

Answer all their questions

Although you're always trying to make it simple for your customers to get the answers they need, you may want to be more focused on this around the holidays. Include questions and answers on your FAQ page and write new blog posts that appeal directly to new customers.

Here are a few examples:

• How long will your goods be able to
• What number does my beloved family member require?
• What are the accessories that you need?
• Does anything need to be re-designed?
• Is your product compatible with other products that a acquaintance or family member is using?

Also it's important to address any questions regarding shipping or turnaround times (especially in the case of delays during the holiday season), return policies, or anything else that may affect someone's purchase decision.

Gift cards can be added to the store

How do you handle a new customer who is having trouble picking the perfect present? Or maybe they want to offer a loved ones the choice to choose the exact item they'd like.

Brown Brothers, as an example, also sells gift cards along with their bottles of wine. There are numerous aspects to take into consideration when buying wine -- red or white sweet, dry or sweet sparkling or flatIt's the result of a decision made by a person. Some holiday-goers may like to buy their wine-loving friend the gift card they want instead of thinking about the wine they'd appreciate.

Write detailed product descriptions

Product descriptions are a great way to provide your new customers with the details that they will require in order to make a purchase. Therefore, make sure to include plenty of details. Include how the products you are giving away are employed, provide descriptions of scents and flavors Add additional details like size charts and allergies. The goal is to make people feel comfortable with the gift they're purchasing.

Switch your marketing language

When running holiday ad campaigns that are targeted towards new customers take into consideration changing the language you use. For example, if you sell paint supplies You might be running an advertisement that states:

"The best single-pigment watercolors that are that are so well-ground, they can be used for 0.15 millimeters airbrush work."

This ad can be extremely successful when you're marketing to experienced painters. But, it won't have much impact on someone seeking to buy a fantastic gift for their artist friend. So, instead, you could say something like:

"High-quality, long-lasting watercolors that even the most discerning artists will appreciate."

Additional items to be recommended

The holiday shoppers might be searching for multiple presents, particularly in the case of parents, spouses, or a child. In the event that they're less aware of what you have to offer They may look to other stores for more products.

In lieu, you should make it easier for your customers to conduct all their seasonal shopping directly through your website by providing the product suggestions. Add related items to the individual pages of your product with the help of standard functionality.

Create a collection of images

• A variety of angles. Show the product from the front and back, between the top and bottom, as well as both sides.
• Utilize cases. Demonstrate how your product can be used in your photos. If it is a product that has many applications, such as a high chair that converts to a toddler's chair and vice versa, display all of them.
• Size. If size is important for your item, show it in context, like the hand of someone who holds it.
• Color. Check that your photographs are properly lit and accurately convey the color of your item.
• Your target audience. Make sure to include people in your pictures who represent the people who will use your products. Do you have items that are geared towards parents? Students at college? Dogs? Make sure they are engaged with these items. This will help potential buyers think about their family members using the products.

Reviews of feature articles

If someone isn't likely to have a lot of knowledge about the industry or your business, reviews can help make a difference. They may not know if your products are high-quality however, if they can read authentic reviews and feedback by people who have actually used your products, they'll be more likely to be able to trust your brand.

Remember your audience

Any time of time, you should consider your audience with every decision that you take. However, during the Christmas period, your customer base could be shifted to people who buy gifts. However, that doesn't mean it's time to make a complete overhaul about your online store and advertising efforts There are a few things you should consider.

Use the suggestions above to make things easier for holiday shoppers and encourage more sales. Have you made any changes for the season? Please share your thoughts by leaving a comment.