What to do to build a personal brand in 2023
Seth Godin is a branding specialist who is renowned throughout the world for his brilliant thoughts. Through books such as Purple Cow as well as Linchpin, he's made himself an influential figure in the world of both personal and business branding.
In addition, as brand experts, Seth made an intentional choice when it came to his look. He is a fan of bright colored glasses all day long. So when you see an internet picture of a bald man with glasses with yellow or fuchsia frames typically, it's Seth.
Seth's glasses might seem like a silly thing to open an article about your personal brand with. They became an essential element of his incredible personal image.
When it comes to developing a personal brand, a lot of us know the good that could be derived from it. People with strong personal brands , and they are offered work opportunities, consulting jobs or sponsorship contracts, and a whole lot more.
But personal branding isn't easy, particularly when you look around and see people who apparently have more going on for them than you do.
In this article, we're going to talk about the best ways to create an identity for yourself. It doesn't matter who you are and what goals you have most likely, a personal brand can help you get there. This is how you can build one.
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The piece...
Examples of awesome personal brand names
How do I build a personal brand
3. Choose an appropriate platform
Building your personal brand in the workplace
What is a personal branding?
A person's personal brand is quite simply - how other people perceive your image. Making a strong personal brand is an intentional practice of doing everything you can do to impact the perception of others about your image. One of the most important things that we humans do is to make judgments about people - for better or less. If we build a strong personal brand, it allows us to limit the kind of opinions people form about our character. In the age of LinkedIn as well as other social networks increasingly people are presenting this version of ourselves online. space.
We usually think about personal branding as connected to careers this is fine. Therefore, a professional-oriented personal brand is how people see you in relation to your career.
Personal examples of fantastic brand names
- Adriene Mishler - Founder of the YouTube channel Yoga with Adriene (10+ million subs), Adriene has built an impressive personal business on the subject of Yoga and wellness.
- Oprah - "You receive an automobile... you're getting the car." ..." The personal brand of Oprah is an absolute powerhouse in everything from her television show , to her books and magazines We associate Oprah as a source of ideas infused with human.
- Jay Shetty - A former Monk turned professional and motivational speaker, Jay has built a personal brand around the lessons he learned from his spiritual journey.
How do you create an online brand for yourself
1. Find your voice
It's simple to compare yourself to others. It's easy to pop on to LinkedIn and see the executives as well as career influencers who appear to be in a good place and are a lot more successful than you.
You might be struck by Imposter Syndrome "What could I possibly have to provide?" Maybe you're just not sure, "That's not for me. "
Really, that's okay. The term "authenticity" is tossed about a lot, however your personal brand should - in the first place be genuine. Your brand should reflect of you as a person, a part of the person you truly are. (It does not have to reflect all of who you are. You can keep things you want to keep for you. )
The first step in personal branding is figuring out the things you consider to be real and the way you'd like to portray your self. Obviously, for most people, this will be the case for a professional image. If you're looking to find clients, jobs investors, customers, or even clients, presenting the side of ourselves with the highest chances of success is logical.
Just as you'd probably complete your online profile for a dating site that is the most attractive image of yourself the personal branding you create in the workplace should reflect a reflection of your best professional self.
2. Choose your niche
Oprah is arguably one of the most visible personal brands in the world. But would you hire Oprah to help you with your taxes? Do you want to hire Gary Vee to teach you meditation? Would you consider hiring Tony Robbins to create Facebook advertisements for you?
Most likely, the answer to each of these questions is "no. "
This can teach us a lot about personal brand. Personal brand names exist within an area and niche. They speak to a certain kind of person who has a certain type of problem.
Politicians have very different personal brands from rockstars - but both have them.
If you're planning to create an individual brand for yourself It's important to ask yourself "Who are you creating it to be used by? "
Who would you like your personal brand to draw? It is possible to create an image.
If your personal brand is designed to help you get a job, you want to draw employers' attention. In the event that you're an entrepreneurial and you want customers, your brand should convince those clients they are the right individual to assist them.
Pick a specific niche you'd like to be within.
3. Choose a platform
When we think of personal branding, the majority of us consider it in connection with platforms.
Sure, your personal branding isn't limited to social media. Maybe you are the person in your office everyone discusses workplace health and health - but they have never met you on Facebook.
It's a kind of personal branding.
But most people use technology and social media platforms to enhance and clarify their personal brand.
Social media's strength is that it provides you with an advantage. There's no limit to the extent to which your business can expand.
If you're the top-known employee at your firm to talk to about taxes, you might have some assurance of job security as well as a pay raise. If you are the most well-known individual who discusses taxes on LinkedIn, you could probably start your own tax business as a consultant.
The key difference lies not so much in what you're saying as more it's about scale. The internet has let us create personal brand identities at a large scale.
Here are some of the websites to look for:
LinkedIn is the place to look for everything career-related - it's called a professional network for a reason. LinkedIn offers thousands of career and business-minded individuals seeking their next position, employee, investment, or even a customer.
Here are some examples of the kinds of people who are creating great personal brands on LinkedIn:
- Coaches
- CEOs
- Employers
- Marketers
- Thought of leaders
- Investors
Meta
Meta is a bit of a mix of two social media platforms: Facebook and Instagram. However, they're both owned by the same corporation and a lot of the technology behind them is the same.
Both of these platforms have a lot of good things to offer creatives. If your brand's identity is built around something you create visually, such as potting plans, painting, or designing graphics, these might be the platforms for you.
Also, Facebook and Instagram can be very effective for those who share ideas and life tips, such as motivational speakers or coaches.
Both platforms are heavily image-based. However, they've made a huge push in video. They're rewarding the creation of more native videos nowadays. If you're looking to create video, these might be the best alternative.
There are some restrictions. Facebook isn't a great place to grow groups, and the organic reach isn't ideal. They make you pay to connect with your followers.
But both of the platforms work for different types of personal brand names.
Here are a few personal brands that do well in Meta:
- Fashion
- Fitness
- Motivational speech
- Career influencers
- Wellness
YouTube
YouTube is an awesome place to create a variety of personal brand. With its built-in search engine putting up YouTube videos today can pay dividends for years to come particularly if you're in a niche that's been well-planned.
Here are some awesome personal brands that are being created on YouTube:
- Teachers
- Entertainers
- Storytellers
- Explorers
Tiktok
If you're under 20 and you're not sure, TikTok is around for a while. If you're older, you might consider it to be something modern.
There's no doubt that TikTok is a powerful tool, and we are seeing creators change from a single user to millions in a very short period of time.
The artist JVKE released his first songs via TikTok in the midst of the pandemic, and quickly exploded. Today, his new song Golden Hour is playing on every radio station.
Here are some of the top personal brands being built on TikTok:
- Musicians
- Model influencers
- Makeup
- Performers
- Thought of leaders
- Cat videos
Your own social network
One of the things we like is the fact that more and greater creators are opting to stay away from traditional platforms and creating their own platform.
With new creator economy platforms You have control of your voice and image. They don't have any rights to you.
This is why we're happy with what we've created at Mighty. Through our software for culture it's possible to build the same kind of social networkby bringing together the community, information, classes and even commerce.
4. Make your profiles
If you have decided on the platform you want to get engaged on, then you'll need to make your accounts. The personal brand you choose to use, the location, and the way you portray your self, everything can affect how others perceive the person you are.
Don't forget that a personal brand is comprised from a variety of elements. You should put your best effort into those aspects you are able to manage. For example, on the profile page of your LinkedIn account, you are able to modify your profile description, the image's quality as well as your search terms as well as your testimonials and even request people whom you've worked with in your past to remove an endorsement.
Make a brand for yourself that is in line with the demographic that you'd like to connect with however - as we stated in the introduction - is faithful to the authentic you feel for your.
5. Start talking
Every thought-leader or influential person you've met through your time has had one thing... the started writing.
The bottom line is that at the end of the day, your personal brand doesn't need to be flawless for you to start. As in the words from Zig Ziglar, "You don't need to be perfect to get started. However, you must start to become excellent. "
A strong personal brand in the beginning all it takes is getting involved and learning as you go. If you're building your personal brand on the internet, it will take some time and effort to determine what is popular with the public, how to understand the algorithms and then how to craft material that draws the attention of those who like it and follows.
If you want to master personal brand building Don't put it off until you've got it figured out. Talk to your friends and see how you move along!
6. Keep it up!
Building a great personal brand is about consistency. After you've identified the topic that you speak about, or your subject is to stick with it fairly consistently. That lets the people who follow you know what they'll be getting as they watch you.
If someone is following you because of your incredible yoga tips, and your blog is flooded with politics, rants local news, and everything else that's going on, they will probably quit following you.
Another aspect of consistency is just as important. Keep showing up. Keep going. A lot of people plan to establish a solid personal brandbut drop off after a few weeks after a few weeks of trying.
The individuals who make the most of their personal branding are the ones who build long-term, consistent reputations that translate into job offers, clients, and other great items.
7. Make your connections
The last but certainly not the least, make networking a component of your own brand. Reach out and meet others in your area. Take time to get acquainted with each other. Encourage the work of other people with content that adds value to your audience.
The process of creating a strong personal brand is easier when you are seen as plugged into the scene.
Building your personal brand in the workplace
Much of this piece was dedicated to building your image online. However, all similar steps are applicable to building your personal brand at work.
- Find your voice. Figure out what you'd like to say.
- Choose your niche. Become recognized for something.
- Pick your platform. It could be the social network, or your business is probably active on LinkedIn. You could also look at magazines for your business, emails or even hosting regular meetings in the break room.
- Build the profile of your choice. Decide how you want to present yourself , and create your profile.
- Begin to talk. Don't wait till you have everything worked out.
- Keep it up. Become recognized as someone who really cares about something (workplace health, wellness at work, life equilibrium, productivity, etc. )
- Build your network. Meet colleagues from across the workplace and present your business to the world beyond.
Conclusion
We hope this article has provided you with a comprehensive outline of the steps to create your personal brand. The end of the day, building your personal brand isn't rocket science. It's just a matter of the determination of who you wish to be and showing up.
If you're looking to make your own space for social interaction Come build it using Mighty. Our platform for cultural programming lets you combine classes, content, community and even commerce. And with our Spaces that are flexible that allow you to add things like live events, live streaming, profile profiles of members, discussion boards, and chat and messaging. This is the ideal place to build and grow your own personal branding.