What precisely did Semrush achieved? Semrush changed the B2B concept through the launch of a brand-building campaign that set new records.
Semrush Semrush are of the opinion that the old-fashioned B2B marketing is now outdated.
"We do not intend to limit our efforts to what is commonly referred to as B2B-oriented advertising." Says Semrush CMO Andrew Warden. "Consumer brands generally speak to us as individuals. Technology and B2B businesses... It's not the way they work," adds Olga Andrienko Semrush's Vice President of Brand Marketing. "
To learn more about how Semrush is breaking out of the B2B shackles, we decided to take more in depth analysis of Semrush's " My Life, My Terms" campaign.
Find out more information about the top lessons of the show or watch the complete footage on YouTube.
| Name of project | "My Life, My Terms" | Semrush |
| Participants | Andrew Warden, CMO Olga Andrienko and Vice President of Brand |
| The purpose for the campaign | instead of basing marketing on the benefits and features of the product instead of focusing on the benefits and features of the product, the Semrush company wanted to boost the amount of new clients who sign up by changing the standard of B2B marketing and acting like a brand that is well-known for its users. By featuring Gaby who lives in NYC, an SEO professional, who plays DJ at the late at night and is a frequent DJ, the campaign highlights how Semrush simplifies her life and allows her to continue enjoying life beyond all hours. |
| Goals |
* Increase the number of new users per month of recurring revenue (MRR)
- Boost payments metrics - Increase social media engagement • Increase the conversion rate for trial pay to trial |
| Timeline | The entire campaign ran around two and half years from the time of first meeting Gaby up to the date of launch as well as the day of implementation. |
| Resources |
Utilizing talent both from inside and outside help from agencies, Semrush produced roughly 400 items. They included:
- 3 main campaign videos Full video interview with Gaby Pages for landing Retargeting ads Memes and Memes - Banners In addition, it was translated into seven different language. |
| Key lessons |
There will always be customers around. make sure you're looking!
* Increase creativity in the workplace whenever you are able. Brand content can be an efficient driver for the real economy (even for B2B) |
This article was originally posted here
Article was first seen on here