What Millie Adrian Earned $400K training aspiring social media influencers
Millie Adrian is on a task to train future social media influencers in how to earn money from Instagram.
Her love of creating videos began early and in 2008 she started a YouTube channel alongside her brother. The channel ran for nine years. "It was all about entertainment," she says. "We produced hilarious videos, skits, and jokes , and we also tested various life hacks ."
After she got a job at a large company job in her late 20s, she missed the opportunity to create videos that it offered her. That's why she decided to give it a attempt Instagram writing on the side of her normal 9-5 job. She advertised her blog as a lifestyle one and shared "anything as well as everything" sharing photos of food and fashion, travel, coffee, wine, books, and even her pet.
Her account, @itsmodernmillie, rapidly gained popularity, soon after, she was being asked many questions from her followers. They wanted to know why she increased her reach, why she captured specific images and what was the reason for such a high level of interaction. So that she could give her followers the most pertinent answers, she chose to launch a second YouTube channel. Then, teaching people about Instagram became her niche.
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"My YouTube began to expand and my Instagram was expanding in the same way, creating an overall snowball effect helping more people," she explains. "I wanted to determine the one that was successful and then run with the site that did well. But they really just interacted naturally over a ."
In the month of October she quit her position for a company that was a part of the corporate world and started to develop into the most prolific creator of content. Sincethen, she's accrued an Instagram followers of 117K and a YouTube channel that has 246K followers, andfollowing the launch of online classes in 2021 -- the school has enrolled 600 students, and earned over $400,000 in revenues. "Next year I'd love to hit 7 figures."" she says with a smile.
Here are 10 ways she made over six figures in the first 16 months she was marketing course materials:
Skip ahead:
- She was able to trust her instincts
- She launched three different courses
- She carried out market research to figure out what is the best price
- Her content was created according to the needs of her viewers. would like to see.
- She is constantly improving her students' experiences
- She was generous by sharing her expertise.
- The designer designed an essential sales funnel
- Instructors offered gratis items with each course
- She battled burnout
- She is constant
She listened to her intuitions
As a part of her job, Adrian created content for Instagram and Youtube at weekend hours. This was an opportunity to rekindle her creative spirit, and soon she was looking for more time to work on it.
Although she was content working a 9-5, she started to feel the "gut sensation" about her meant to continue. "I couldn't sleep because my internal voice was telling me that I could be capable to dream bigger," she shares. "I discovered there was more to me than I thought ."
The choice was taken to quit when she always earned around half the amount she earned at her previous corporate job by creating content. "Everyone will have various requirements in this change," she says.
Once she was able to meet her target, she quit her job, and entered the realm of self-employment in October 4th, 2019. With a devoted following as well as a lot of spare time to spare, she decided the next step in her venture was the online courses.
She has launched three courses
Now, Adrian has three courses: The Modern Influencer, the most costly course at $997 USD. Email List 101, which is her mid-priced course priced at $297 USD, as well as The Reels Roadmap. This is the course with the lowest cost, priced at $197 USD. The courses she offers teach people how to grow in the field of online-based creators of content. However, The modern Influencer is the main focus of her work.
The company called The Modern Influencer that was founded in July of 2021. It began with a 6-week group coaching session for $597. Then, she decided to change the program to an individual, three-month coaching program. However, Adrian soon learned she wasn't equipped with the capacity to coach hundreds of students one-on one. She decided to make The Contemporary Influencer into a recording instead.
When looking for the right online platform to host courses, she was drawn to the site following her experience of having taken several of online courses as a student. most loved.
"From the student's perspective, it's the easiest way to learn and the is the most straightforward."
In addition to giving three courses, she offers additional resources she sells during checkout in order to boost sales, like Pitch Email Templates, PowerPoint Slidedeck Template Guide for Media, Kit Guide for Media, Kit Guide for Media, as well as 100+ Caption Ideas.
She conducted market research to determine the most appropriate pricing
When it came to pricing Modern Influencer, the course was based on market research; she was curious about what other creators charged for similar courses. Then she the content she created with theirs. "I studied what other instructors taught and then the topics I taught more on," she says.
"I could not find a class which taught brands as well as Instagram collaborations, and mine included both of them," continues Adrian. "That's why I was able to assess the best cost ."
Her content was designed as per the demands of her readers. desired
Adrian created her courses and not solely based on the topics she would like to teach and the needs of her students.
She asked the audience what percentage of them had taken a course on Instagram and what they'd like to have learned, but weren't. After that, she developed The Modern Influencer's syllabus using "brain-dumping" everything she knew onto sticky notepads. "The desk was a mess of sticky notes" she says with a laugh.
She organized the sticky notes in alphabetical order from A to Z, covering all the details needed to go from knowing nothing about Instagram and becoming a full-time creator of content. Every A Topic was divided into sections, while some sticky notes were transformed into lessons. Although she claims that the focus of the course is on Instagram, it's constantly evolving and every year she adds additional and fresh lessons. In addition, she plans on her adding more lessons to YouTube as well as TikTok as they're what their users are looking for.
All of her courses are taught using a variety of styles; she alternates between video of her speaking slideshows, slideshows, and screen recordings. "It will depend on the subject and how I feel the learner is most likely to absorb the information," she says.
Furthermore, her content is completely recorded. It is not the case with an occasional Q&A session which she hosts in the group on Facebook.
She continually improves her students' experiences
The Facebook group is the place where The Modern Influencer students are in. The members have access for life to the group and it has a discussion forum in which students are able to ask concerns regarding creating media.
In addition to the Facebook community She's also played about with various methods to ensure that the people who join are aware of The Modern Influencer. She's contemplating a Modern Influencer certificate to prove that the person has completed the required training and has been acknowledged as an influential person. Additionally, she would like to link those who have completed the certification to brand agreements using a PR checklist. "I do not intend to establish an agency however I would like to provide people with the chance to progress," she says.
Additionally, she wants to offer her students the opportunity to enroll in the class, which means that Adrian is willing to pay an amount of tuition costs by referring people. "Those are only a handful of concepts we're experimenting with and we want to have an agreed-upon plan for the next course in our program," she says.
She was helpful with her knowledge
Her target audience are aspiring influencers - which is the term used to describe creators of content who wish to represent their brand's presence on the internet.
"I am not working with corporations or any person who does not want to be on camera as a majority of my methods are about making a connection personal with the camera's audience" she states.
Like the students she taught, building Adrian's following required her to step beyond her comfort zone -but, as she points out, "you don't grow from zones of comfort."
She claims she developed her following by immersing herself studying herself. "For many years I attended webinars for free, and was curious about how other people did their work," she says. "I instantly saw a change after I purchased online classes that yield the results I wanted ."
Her most important tip for content creators in building their fans is to give away what they want to teach and believes that creators must not be a gatekeeper of information.
"Don't be afraid to share what you know as well as share the information you have.Once I said,'screw it away to teach everything I learned with no desire to be paid, I could find my students."
She designed a straightforward sales funnel
Instead of being confused by sales funnels with elaborate layouts, Adrian decided to keep it basic.
In the weeks leading up the time she launched The Modern Influencer She created a waitlist with an Google form. After that, she shared the link on her website as well as all of her social media platforms. Once she had started this course on her website, she was welcomed by an enthusiastic audience waiting to receive her emails.
The creators of courses should steer clear of funnels that scare people. She suggests instead to create a simple funnel, such as a waitlist so that they are able to create leads and be sure that there are people who will be eager to purchase their courses when it's released.
The instructor gave away gratuities with every class
The sales funnel of Adrian is more extensive and includes free tools that are in line with her classes. "When people download the freebie or interacts with the material and then is inserted into an automated email system which eventually allows them to upsell with those emails," she says.
For the Modern Influencer The host of the webinar is 60 minutes long in which they will teach the 100-day Instagram plan - which is i.e. everything people need to do for gaining 10,000 followers and make $1,000 within 100 days. When the course for free, students will be able to purchase the course.
For those who are interested in the Email List 101 course, you can download a free 10-page PDF that shows individuals how to begin growing and keeping an email list. In addition, for The Reels Roadmap course, you can download a free course which teaches users how to increase views, get attention for themselves, and help their reels to become popular.
She was able to overcome burning out
Although Adrian's business is growing fast, it came with the cost of her mental wellbeing.
Although she was determined to land the job she wanted, she was caught up to the rhythm of working for too long. "I worked every waking hour of the day," the woman says.
After suffering from burnout and panic attacks over a period of time following her first course launch after that she brought on a team to assist her in running the backend of her company. "If I'm not creating videos for my company, it will die," she explains.
She now holds an official position as a digital business manager, funnel strategist, a social and community expert, a virtual assistant, video editors as well as a brand collaborations coordinator and an SEO specialist, as well as a Pinterest director. Since hiring a team, she's been able to set greater personal and professional standards regarding the time she spends on self-care. What's the outcome? More freedom in creating content, instead of being a nuisance. "I've discovered a lot about me so that I don't hit these tipping points," she says.
She's unchanging
One of the major things that Adrian realized during her journey of creating content -the burnout and experiencethe fact that this is a marathon and not a sprint. She recommends other creators take the same approach in particular in the case of avoid burnout, and creating an enterprise that will last.
"You're taking this on the long term," she explains. "You do not need to be able to observe the outcomes immediately and you don't need immediate satisfaction."
In actual fact She suggests that creators develop their businesses each day in small, bite-sized pieces. "It doesn't have to occur at once," she adds. "This is the game that lasts. If this is the thing you want to do make a difference, try to improve 1% every single day. If you concentrate on this each step by one, in three years, you'll be able to achieve more over those trying to accomplish everything at once ."
The most significant achievement was getting her YouTube Play Button -- an award given to one of of the most liked YouTube channels. "It was an entire round-the-world moment in my life," she recalls and smiles. "I would like to travel back in time and inform 12 year old Millie the dreams she had in her mind could come true. ."
A thing she would like she could revisit at the future to remind herself to believe during the process. If you're an aspiring online creator She suggests that you focus on the outcomes that result from slow but regular growth. "Don't consider how long it's taking you," she advises.
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