What is the reason to think About Your Course Name -
Your course's name matters. In the end, not only does your course's name reflect your subject matter but like any good book, titles entice the user to learn more.
You're aware that online audiences have short attention spans. They frequently make quick decisions from a single impression. A majority of users stay on the page for 15 seconds at most If the description of your course doesn't grab their attention, they could look elsewhere to find content that is worth their time.
In order to help you be more thoughtful about the best way you're going to name your class, we've put together six reasons as to why we believe it's crucial to engage in this discussion about your course name.
Your course appears more professional when it is branded
If you've previously named your courses make sure to bring the course's name in your mind. How does the name reflect your branding? Does the phrasing, wording as well as the images and banners all show the learner what you stand for? All of us should be thinking about what their course says about the brand they represent. When you employ the same language that you define your brand's aesthetic, you're making sure that the course you offer extends the offerings you provide as a whole.
A good course name allows for specific design elements
The more specific and focused your course name is and the more specific, you are able to use it as a design frame. In this case, instead of giving an "introduction to photography" course, your customers might say they're have enrolled in the "photography course" or "photography academy." The kind design can unlock a wealth of possibilities.
For a bootcamp instance, it is possible to refer to lesson elements as "stations" that allow students to can stop to practice a new ability. Learners can run "drills" (quizzes) for them to test their knowledge. With a focused, tailored title, it unlocks more potential for creative, unified and precise course design.
SEO Best practices are able to draw more users
Additionally, you can test possible name ideas by using Google Trends. This service is free and can help you identify trends in search volume as well as related search topics and queries. If, for instance, you look up "how to create a video" in Google Trends, you'll see that the most relevant topics are "YouTube" and "TikTok." So If you created a class especially for "how to create a vlog using TikTok," you may find a niche in which more folks will be curious about your program!
This distinguishes you from your competitors
It's one of the most important ideas behind the need to take into consideration the course's title. Potential learners need to see from the beginning that your course is unique in comparison to your competition.
We can think of the photobootcamp model. If your course is a complete embrace of this idea of a "bootcamp" in time, it could be viewed by competitors as an intensive instruction on this subject. People who are interested will begin to notice that your differs from similar course design and may choose the course because of its perceived advantage over competitors. Everything starts with a name!
A course name has to "mean" some thing.
A major mistake made when it comes to naming courses is falling into the trap of appearing too cute or clever. Acronyms, puns, and other turns of phrases are fun and exciting to come up with but, at the final analysis, they're often just cliches that aren't very meaningful. In fact, relying too heavily on puns could mislead potential learners or cause them to be turned off. It is important to be clear and not be a fool every time.
It sets expectations for the learners
Similar to the SEO specificity purposes, specificity in your name should also address pain points your course is likely to address. A way to consider this is to answer the following question "What does the worth of my course?" Most often, it is related to learning outcomes, which are the goals you wish students to gain from the course.
Think back to the example of vlogging. "How to vlog" does not really mean anything. "How to vlog via TikTok" is better, but what are learners actually learning? "From Beginning to Pro How to Vlog on TikTok" explains a bit more of the benefits of the course.
What folks are buying is a change. The perfect course name must set the expectation for how much work is ahead of them, while hinting about the advantages. What can your course do to help them live their best lives?