What is the difference between CRO and SaaS? (Interview with Growth Expert Frederic Linfjard) -
Is conversion rate optimization for SaaS and other software different from traditional A/B testing for Ecommerce?
Is it all about getting people to click the "buy" click (like the E-commerce site)? What is the more important part of this?
I had lunch with Growth expert (and current director for Growth at Planday) Frederic Linfjard -- and wanted to know what he thinks on these issues.
As you'll hear, CRO in SaaS extends far beyond "red button in contrast to. blue button."
Here are some examples from our conversion
"Conversion rate optimization doesn't mean clicking the red or blue button. It's about increasing the total lifetime value of the customer."
"Traffic Traffic, the traffic" are what software companies are focused on. After that, they cease testing signing up for trial or purchasing. Then they don't really see, are they churning over the course of a month, or actually staying?
"You can increase your revenues by about similar amounts, and with the same traffic, just by working on retaining people to stay for a longer period of time. I've seen people miss this possibility in software firms. ."
Here's the entire record:
