What is the best way to collect testimonials to Grow Your Membership Site
Contents
- Why Do I Have to Bother with Testimonials?
- Make a Call at the Right Time
- Create a Simple Experience for Your Members
- Ask Your Members about Their Experiences
- Text is great But Video is more effective
- Make the Testimonials available on Your Website
- Final Thoughts
A great way to increase the number of members in your membership program, whether you're just starting out or already established is to post reviews from your customers on your site.
When used correctly When used in the right way, testimonials can help enhance the look of your membership program by making it more trustworthy and can highlight its best features.
It can also provide visitors with the kind of social proof that persuades them to take a chance with your website's content.
There's plenty to gain from adding testimonials to your website for members, collecting and publishing feedback from your customers isn't easy.
But, if you adhere to the advice from this post, you should be well in the process of growing your membership site through the use of testimonials.
Why Bother With Testimonials?
However, to summarise, positive testimonials can have significant impact on rate of conversion for your membership site and help convert the majority of visitors to your site into paying members.
When used properly, testimonials are able to answer questions your potential members might ask, demonstrate your knowledge and experience, and signal you're safe when entering payment details into your system.
If you're happy with your membership website and its information, then there's no reason not to be publishing reviews on your site. In order to get started, this guide contains tips and advice about how to go about collecting and using testimonials to increase the number of members on your site.
Let's begin...
Make sure you ask at the right time
Because of the numerous advantages of publishing testimonials on your site, you may be tempted to ask for opinions from your users immediately. But, at this point, being so proactive isn't a good option.
Give your customers the time they need to browse your site and, if they need to you can ask for help. After they've had the chance to benefit from your site's membership features in addition to experiencing your top-quality customer service and experience your top-quality customer service, they'll be more likely -- and able -to give genuine, positive feedback.
Make It Easy for Your Members
Although you can send off an email to your members asking them what they think of the membership program you have This approach is unlikely to result in the greatest results.
In the meantime, attempt to make it as straightforward as you can for your customers to give feedback.
Not only does this give you the opportunity to get the type of feedback you're most interested in, but you can use the advanced features of such a plugin to add feedback fields to forms that let visitors review your website at the touch of a button.
After we've discussed how to gather feedback from your members, let's examine some of what you need to gather from your members...
Ask Your Members about Their Erfahrungen
In order to receive the kind of feedback that could be utilized as a useful testimonial, you must make sure you ask the appropriate questions.
Instead of asking customers what they thought of your membership site, encourage them to discuss their experience.
Ask questions that prompt them to explain why they signed up in the first place, how your program helped them, and what outcomes they got after putting your advice into application.
Other questions to ask include what they were hesitant about prior to signing up and, If so, how you member site dealt with their concerns.
Also, you can ask them if they'd recommend your program, and If so, to whom.
Remember, you don't have to share all their comments, however the more questions you pose to them, the more data you'll have to work with.
Be careful not to go overboard in asking too many questions of your members, and you could risk becoming overwhelmed and not being able to engage with the requests. Less is more when you're soliciting for a favor from your customers.
In order to make your reviews more interesting and credible Make sure you ask to see a picture from your members along with a link to their site or social media profile so they can be sure the authenticity of the comments.
Text is Good, but Video is more effective.
A few research suggest that incorporating video on your landing pages will improve conversion rates by as much as 80%, compared to simply publishing feedback in text format on your website.
Imagine people who you've collaborated closely with and built a good relationship with. Especially those you know are getting great results through your work. They are the perfect people to hit up for a video testimonial.
You might want to reach for these people.
The apps place the review request in the forefront and makes it fast and simple for least tech-savvy users to send an application.
You should seriously consider giving potential reviewers some kind of incentive for taking the time in submitting a video.
Make the Testimonials available on Your Website
Last but not least, make sure you publish the testimonials as soon as you start receiving the feedback.
Don't delay until you've had numerous responses from your customers. Instead, you should put this useful information to use immediately.
Even if the first few comments you get don't seem to be very impressive, as long as they're positive, it's a good idea to post these reviews on your site.
You can always replace them later, once you've refined the process of getting feedback, and you've started receiving impressive feedback.
You can also make use of a specially-designed testimonials plugin to make a new website and add the feedback with plain text.
If you are publishing review, be sure to provide as much information as you can like the complete name of the participant, a photo, and the address of their website or the link to their Facebook profiles so that the visitors can verify for themselves who the testimonial is from.
Don't forget to get permission before you publish the review, particularly if you've done any editing.
Last but not least, don't simply create a page for your reviews and then store all of your comments there.
Make sure to publish your top suggestions on the main page of your website as well as on your signup webpages.
If you put your glowing reviews prominently You can place them at the exact time they'll prove most useful to increase the number of members on your site for example, in the section where you invite your customers to take action and sign up or enter their details for payment.
Final Reflections
Hopefully, these tips for gathering and using testimonials for promoting your membership site were helpful.
Now is the time to ask for feedback from your users before publishing it to ensure it has the greatest positive effect on your site's conversion rates.
If your membership site has yet to sign up the first customers, you could always consider offering members access for free to those who provide open and honest feedback.
While you won't earn any revenues directly from the members, their opinions could prove invaluable in marketing your membership site.
Are you willing to begin inviting your members to give feedback? Let us know your feedback in the comment section!