What is a micro-community and why would you require one?
Two companies are offering similar products. However, one is growing faster, attracting more customers and rapidly expanding into new markets.
What's the major difference between these two? One has an online community where members are able to exchange opinionsand to tell company owners what attributes and enhancements they'd like.
If you're trying to establish trusting relationships with your customers increase lead conversion, and provide worth to your customers the small-scale community could be just what you require. Though they're less crowded (as the phrase "micro" indicates) nevertheless they can provide significant benefits to businesses and customers as well.
Are you curious about the characteristics of micro-communities? and how you can use micro-communities to make an impact and increase your company's reach? Stay tuned for our quick, thorough, and easy review.
What exactly is the definition of a microcommunity?
micro-communities are exclusive online communities that are operated by an organization in order to help clients or potential customers. While micro-communities may be small (up to, say, 100 participants), "micro" doesn't necessarily mean the amount of members of the community. However, "micro" refers to the small or specific particular area that the community is focused on, not its size.
A few examples of micro-communities
Micro-communities are available with a variety of formats and structures. The way you organize and structure your micro-community will be determined by the purpose of your group. This article is an inspiration to help those of who are...
Glossier's customer communities
Glossier often referred to as"the "people-powered Beauty Ecosystem" has developed a method of staying in touch with its customers. This is done by inviting its top customers to discussion groups on Slack which allow them to stay active and in touch.
They're extremely local; the members communicate over 1,100 times per week and create feedback from Glossier's most loyal customers.
The members' clubhouse of Doodle Institute
Doodle institute offers online courses teaching people to draw. The students are taught basic skills throughout the class. As a bonus they will also be given access to to the Doodle Clubhouse.
The Clubhouse gives students the opportunity to have the security of a space where they can discuss their work, as well as connect with fellow doodlers.
MyYogaPal's Community
MyYogaPal helps users connect to themselves and their yoga practice. The site also provides a yoga community where students can make connections to others who enjoy yoga.
The big benefits of micro-communities
Micro-communities encourage feedback
Micro-communities are generally intimate and informal. They provide a perfect space where people can discuss their thoughts and goals. It is a good way to get real opinions about your product or service.
An investigation by Zak discovered that 60 percent of people under the age of 30 years old prefer to share their thoughts within safe environments such as private groups and do not have the confidence to speak in public forum discussions. It's not just an age-related problem. If a group is comprised of individuals "like me" individuals tend to be more comfortable sharing their thoughts.
If you build a small community where your customers are valued (and felt connected) and feel a sense of belonging with others, they'll be more inclined to express their thoughts and feelings.
Tips for success: Don't let good feedback get lost. Take action to address it. Clients will feel valued and respected, much like this customer of Payment processor Stripe.
From anonymity to real connection
In many cases, it is difficult to determine a face and an individual in the case of comments left by customers on the Internet. However, Google reviews and posts in public forums can be a great indicator of the social status of your business but they might not be as valuable as you think they could be. There could be people in them that aren't in your ideal customer profile, which is the one that you will get the most benefit from.
If you establish the micro-community of 100 most valuable customers, you'll be able to rest assured that you'll be able to trust their opinions.
When you interact with them on the social scene and interact with them, you'll get to know the individuals. It will become clear what the goals they have, and how they're attempting to reach them. By understanding this you'll be able develop new features and products to help them reach the goals they have set.
Form a community that is mutually beneficial of support
Because community members have common aspirations and goals They can develop strong bonds. They'll also support their fellow members, making your work easier.
If customers publish a question about your product or service on a micro-community website, chances are, they'll receive replies from many like-minded customers who are eager to share their stories about their experiences, thoughts, views or experiences.
These are rich interactions centered around the brand you represent. This is a win-win for both your company as well as your customers.
What are the best ways to create your own micro-community?
In the past, we've discovered that micro-communities could be an excellent addition to any business. But, it is possible to think of whether or not a micro-community is an appropriate choice to meet your requirements. To make your choice easier, here are the top three reasons to look into setting up the micro-community.
It's much more than the role of a service company.
If you can make your clients feel at ease (through micro-focus groups or in any other way) it is more than just a brand or even a famous persona. Communities allow you to build authentic relationships with your customers, increasing the sense of belonging, as well as loyalty.
Now, you're seen as someone who can be a mentor or friend, instead of an individual course creator. That expands your network which makes it simpler to develop and advertise innovative products.
It's easier to serve many different kinds of customers.
Micro-communities are a great method to serve clients across multiple industries or specific segment.
In this case, let's say you conduct corporate training for businesses and also offer self-guided training classes with similar topics to the general public. Instead of creating a single community that can't serve both groups effectively it is possible to make a community that is specific to each audience.
It is possible to focus your efforts on the needs of your customers, and tailor your content according to the requirements of your customers. So, every customer will get the support that's most helpful for them.
It serves as social evidence.
Micro-communities provide " social proof" to your business. If someone is a member of your community you can see their postings and how much respect they show towards you. If they aren't aware of your name prior to joining You'll be able to convince them that you have credibility and authority is trustworthy.
Positive energy is infectious. New members will quickly take on the enthusiasm of the group and adopt the same optimistic attitude. Make sure you are aware the product you sell has problems or your business is being criticized for its ethical conduct (may this not be the case) Communities can turn into an avenue to express your anger.
How does a micro-community develop to become something larger?
If you create an online community and offer customers a safe place to communicate with you and the other members, it builds loyalty.
In the business world, it's more important to have trust than gold. This is one of the things that cannot be purchased, regardless of the amount you invest in marketing.
Customers who are loyal to you are not only more likely to purchase from you, but they're more likely to share their appreciation of your services and products to others who have a similar experience to them, which could increase the amount of money you earn.
By fostering loyalty and improving the experience of customers, micro-communities could help businesses grow which can lead to retention of customers increasing customer numbers and even great ideas for products and services you're certain that people will enjoy!
This is an excellent illustration of how to expand a micro-community and increase its size.
Within the group, talk about your strategy for making the program. Check your course's content with group members, and get feedback from them. When you have a clear idea of what the group members require, you are able to create the course you want to create.
You can use your group to serve as an incubator for different items also. When you have released your class, you can invite your best students to join your micro-community. Invite them to provide you with their feedback about the course. You can also seek their opinions in the development of the next course.
You can then establish a spin-off social network in where all students can interact with between themselves, study the course material together and respond to each other's questions.
Start building your micro-community
Do you believe in the potential and promise of micro-communities? If so, the next step is creating one. These are some of our ideas for starting:
Choose your strategy. You could either start micro-communities on your own, or collaborate alongside influencers. Influencers already have an engaged public, but creating something on your own can make your micro-community appear more real.
Invite your members. Make sure to promote the local area. Ask people to assist you to make the positive and active environment you envision.
Create relationships with your community of your interest. Make sure you interact with members. Be in touch and accessible. It's also beneficial to provide them with the first glimpse of new items and services. Feel distinct by offering them an exclusive service.
Keep it fun and engaging. Be empathetic, friendly and practical. This group should not be used to promote sales and marketing. Focus is on building relationships and sharing the knowledge.
is specifically made for knowledgeable entrepreneurs. It allows you to manage your classes, community and even coaching using the same business-building software.
You can try it for free for 14 Days
Everything your business online will require. All in one place. Yes! Let's go!
This post was first seen on here