What is a Good Landing Page Conversion Rate?
Websites can become powerful selling tools, generating leads all day long, even while you're sleeping in your vacation home or performing other tasks that aren't sales related. A key factor to get top performance from your website is to design strong landing pages with high conversion rates. What is a great landing page conversion rate? Take a look at this short but comprehensive breakdown of elements that determine how prospective visitors arrive on your site and what you can do to encourage them to click on the next action that leads them to be a real lead or customer!
Have you got an idea of what you're hoping to learn about? Get it right here:
- Formula for conversion rates
- Factors affecting conversion rates
- Tools to calculate conversion rates
- Example of the ideal rate of conversion by industries
- How can you increase conversion rates on landing pages
- How do you create greater website traffic
- Other metrics that are important to consider for your website's landing page
- Final
The formula for conversion rates
Before we jump into the specifics of the factors that determine a high landing page conversion rate it's important to know this formula to calculate this ratio.
(Number of visits (Number of visitors conversions)*100 = Percentage of conversion ( percent)
The number of visitors could be something like:
- What number of views has a certain page received
- How many impressions specific elements on the webpage received
- How many people saw an ad that was paid for
The actual "conversion" may be whatever that you believe is relevant to your business' growth, like:
- Buys from a new course
- Template downloads
- Form fills for more information
- Personal coaching session
Important to note that conversion rates will always be talked about as percentages. Our goal is to make this number the highest it can be!
In the following sections, we'll walk through some ways to boost the conversion rate of landing pages.
Main factors affecting conversion rates
Knowing how you can measure and influence conversion rates will help you determine what an ideal conversion rate for your site. You can experiment with these elements in order to get better outcomes.
Sources of traffic and referrals
Web traffic is the measure of how many users actually visited your landing page. It's crucial to examine the statistics of unique users, rather than the overall traffic, as you may have had some people visit your landing page multiple times during a time frame. If you only look at the unique people, you'll get more precise calculations of your conversion percentage.
Sources are the places where the website traffic comes from. Like:
- Social media platforms that direct to your website's landing page
- Organic keywords from the search engine optimization (SEO) efforts
- Other sites that have your website promoted or hyperlinked on the page
Calls-to-action
A well-designed call-to-action (CTA) will help people get to your desired action after they've landed on your website. CTAs are a way to get people to take action. CTA is usually a short call to action to get people to take the next step that appears in the form of a link or button to your landing page. A few examples of effective CTA's include:
- Book a call
- Tell your story
- We'd love to hear from you!
- Get connected
- Learn how to proceed.
- Make an account
Jump down below to learn about the best way to determine which CTA works best for your audience.
Website design
- Colors, fonts as well as other styling decisions
- Media like images, audio and video
- Copywriting that entices the people who read it.
- Speed at which pages load (make it as speedy as is possible! )
- Secureness of the site
- URL slug size and reliability (best to use slugs that are short when you can)
How do you calculate your website conversion rate
If you decide to keep your website builder and marketplace or CRM separate from one another then you'll have to depend on different tools and then calculate the conversion rate manually. Google Analytics is a go-to product for many marketers because of how easily it ties to the majority of websites, as well as how reliable the data is.
Examples of the ideal conversion rates for industry
Semrush is one example of a marketing software that is able to determine the conversion rates of your competition. It's a good practice to keep tabs on how your competition is doing and what messaging they're using as it will be the most exact illustration of the best website's conversion rates for the niche you're in.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness and Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 Ways to boost your online conversion rates
A/B test
A/B testing is a critical method to continually improve the page's landing. It works by choosing a tiny detail such as the colour of the CTA button, the headline, or even the place of the fill-in area and creating variations of the landing page with the element being changed. After that, test all the versions of the landing page for about 2-4 weeks to determine which site had a higher conversion percentage. At the end of the time period of testing, continue with the highest performing option.
When doing A/B testing you must always only run one test at a time and to keep a stable control page that isn't modified, and also to record your tests to ensure that you can continue studying.
Calls-to-action that are diverse
Examples of alternatives to "creating an account" are:
- Register here
- Join us today
- Sign up to receive an email
- Login
- Get started
Reducing website load speed
Google provides a free tool known as PageSpeed Insights to assist you in measuring your page load speed and identify areas for improvement.
Cart abandonment emails
Plenty of e-commerce tools and platforms can help you identify when customers have put the product in their cart but failed to complete the transaction. It's a low-hanging opportunity to reach these customers to convince that they should follow through. Some tactics that might help include:
- Discounts for their purchase
- Informing them of the importance of your offer
- Sharing that the product in their cart has low inventory or limited edition status
- Contact information that can be added to you in case they're having technical problems
If your leads did not add their email address to the cart yet, you can also try targeting them through web-based cookies.
Exit intent pop-ups
One of the best ways to increase conversion rates is to try and keep your visitor on your page. Exit intent pop-ups are form of online advertisement that only appear when visitors are about to go away from the page. These ads can contain exclusive offers including discounts, product tours as well as free versions of your material to download. If the lead doesn't end up converting into an actual customer You can still use their contact information to create a new nurturing campaign.
Reducing the number of form fields
A webform on your landing page is necessary if you want to collect details about your contacts. In the wrong way, asking a contact to provide too much information may discourage them from filling out the questionnaire (and consequently you'll miss any leads). Reducing the number of form fields to just four can boost conversion rates by 120%.
How do you get more visitors to your website
As we mentioned earlier, your web traffic affects the rate at which you convert. Even if you keep the conversion ratio at the same level, increasing your website traffic will allow you to achieve better outcomes on the desired CTAs.
A few ways to increase your website traffic include:
- Gaining organic traffic by means of the optimization of search engines. Whitepapers, blogs and glossaries will assist visitors to find your site using search engines like Google, Bing, and Safari.
- Run paid advertisements on search engines or social media platforms and redirect the traffic from paid advertisements to your website. You can apply conversion rate optimization to paid campaigns too.
- Post on social media to increase organic traffic. Make sure to focus on platforms where your target users are looking for information.
- Utilize QR codes during in-person occasions to sign up new members, create new accounts, or book meetings for possible leads.
Other crucial metrics to consider to consider for your site's
| Metric | Description | Goal |
| Bounce rate | It measures how many visitors are actually staying on your page after clicking into it. If they don't stay long enough for long enough to browse your page then it's likely that your contents don't match the expectations they had from their referral source or there is a loading problem on your page. | As low as possible. |
| Time on page | Determines the amount of time people are spending on your page. If they aren't staying longer, your content does not appeal to your audience or that load times are slow. | This should be as high as you can. |
| Referral source | It measures how many users originate from diverse sources, such as Facebook or other sites. | Utilize this information to decide the channels you should invest your money in for better web traffic. |
| Mobile vs. desktop | Measures the percentage of people who visit your site via mobile, desktop, or a tablet. You can also see which sort of device people are using. | Use this to optimize your site's appearance and load speed based on the most popular types of devices. |
Conclusion
Creating landing pages that are designed to convert well is essential to get an increase in return on investment. Knowing what your competitors are accomplishing in terms of conversion rates, and testing the content on your site can help you earn a conversion ratio that is appropriate and beneficial for your industry. When you expand your business, be sure to regularly review your site's statistics, attract new web traffic and perform A/B testing to find what performs best with your intended audience.