What Happened When Amy Lang Made $113,000 Helping parents to teach their children about sexual health
Amy Lang assumed that when she became a parent, she'd know exactly what to say to her son she had.
Being a teacher for self-employment in parental and sexuality for over seventeen years, she had a habit of talking about sexuality every day. But she was not conscious of how uncomfortable, and ignorant - it made her feel after she was forced to talk about sexuality and her son. "I felt ashamed of engaged in "the conversation" to my son, since I'm a sexual educator," she says.
To find methods to become a reliable to meet the needs of her children and the needs of her family, she began doing studies. She leaned on her background in applied behavior research and started to research more about talking to kids about sexuality and genderan issue that is, in her opinion, is extremely important yet often neglected. "We recognize that children require physical, emotional as well as social health, yet it's not a common practice to talk about sexual health due to it being taboo" she claims. "We are lacking knowledge about sexual health, as well as the development of sexuality in children."
Through her studies and research, she was able add more tools to her toolbox and was encouraged to help parents and children in this field, but this time, she was able to offer online courses. In 2017, was when she started her first course: Birds & Bees Solution Parent Center. After that, she launched her program that she later named Preschoolers Private Parts and Playmates. "My conviction is that having information can empower," explains Lang. "The greater the amount of information you've got to hand and available, the better you'll be chances you'll be in a better position to aid your kids ."
The online courses she offers today are the major source of revenue for her. The first time she started her course in 2017, it has earned more than $113,000 in revenue. The best thing about it? The majority of her reliance is on her email list and her word-of mouth to sell the products. "I did not have to think about it," she laughs.
"I'm making money as I clean the dishes."
Even though her success grew organically, she was conscious regarding the steps she took. Below are some examples:
Skip ahead:
- She uses
- She creates an online database for email
- She uses social media to market but not to sell
- She creates a member course
- She creates an additional course
- She develops content with test and
- She determines her audience's needs and wants.
She is using HTML0.
Lang has been running her business for over 10 years before she launched her first course online. While she's passionate about instructing in personand is a participant in numerous live events and workshops, the idea of online classes was a natural progression for her company.
Apart from the capability to reach more parents and folks who work with kids, she also wanted people to have the option to take classes at their home. speaking about sexuality can be difficult for some, and online courses offer students the protection they need so that to learn.
The instructor chose to conduct her classes using a different platform than other on-line learning platforms. "It was the most welcoming and easy to use, and was cost-effective," she says.
She makes an email database
In the year that Lang launched her online courses Lang had built up an extensive email list that currently includes more than 17,000 users.
The way she chose to construct the bulk of her list was simple in that when she taught live she would provide their students an QR code which led them to her sign-up for newsletter page. Additionally, she would move her iPad around the room so that they could fill in their email addresses on their own. Her method was to request people's email addresses in the middle of the class right at the point where the students were engaged and keen to know more.
Her email list continues to grow by hosting live shows along with her site. On her site's navigation bar it's got a button that says "free tips. When people hit it, they're led to a website which allows users to submit your email address to receive an offer: 7 Tips to Have Amazing Birds and Bees Talks. The freebie is sent by email. It will also direct people to her school.
Although she has a big mailing list but she also makes sure to remind online course creators for online course that this was not something that happened over night. "I've been at it for the past 17 years," she says. "That's 1000 people per year. This isn't a novel idea. It could take a lengthy time to develop a profitable course in the absence of an adequate base."
She makes use of social media for marketing but not to promote sales.
Although she has a YouTube channel that has about 800 subscribers, and an Instagram page with nearly 4,000 subscribers along with the Facebook community with 10,000 members, along with a Q&A style podcast, she claims her email provides the highest level of conversion. Actually, she doesn't make use of her social media channels for promoting her coursesit's just her email list she maintains. "It's far more private when you receive an email. That's how it operates," explains Lang. "Social media are primarily meant to be used for marketing, not sales . In my life ."
While Lang does not rely on social media in order to market her courses However, she finds the platforms useful to market the course. In order to make things easier, she shares the same information on each of her social media channels each week. The content is also scheduled in advance. Every article has an action call; Lang is encouraging readers to sign-up for her newsletterand to schedule individual conversations with herwhich she humorously refers to as a "Quickie Consult." to purchase one of her courses online or invite her to teach live classes.
While she doesn't belong to any communities that her kids can be part of, she is able to create a sense of community through her social media -- especially with a series that she calls "Help Another Parent. This program, Lang asks parents questions, and then invites them to offer kind and helpful suggestions. "I am a regular player alongside me most of users are great of giving tips to parents who aren't so lucky," she says.
Lang advises course creators to adapt their material for social media specifically to the customers' pain points. Also, taking into account marketing with the right mindset is crucial.
"Believe that the information you've provided can prove helpful."
Aside from social media and her email list, her fans have grown organically by word of mouth Many who have come to her in-person sessions or online courses have referred her to teachers at their schools and parents.
She designs a member course
She serves two primary viewers the parents of children who range from 5 to 12 years old as well as professionals that are mostly early elementary school teachers.
The course she offers is specifically for parents. Birds & Bees Solution Center for Parents is available via a website that allows members to join at $89 USD for a year. The cost was unclear until she settled on the price she wanted; she wanted it to be as easy as possible. "I do not want to have to think about cost," she says. "I want that to be a straightforward yes ."
Lang refers to the course as the concept of "library," which refers to an assortment of data comprising handouts, documents and even videos along with audio recordings, topic-specific webinars, extra resources, and weekly meetings referred to as "Hump day half hours. Sessions consist of a part of the class lasting 10 minutes followed by individual training. "These sessions are among my top things to do, because they're live and I'm able to communicate with my students" Lang says. Lang.
The program was developed by the teacher using an library-based format because most parents are faced with just one query. Instead of having hours and hours of material to go through in order to find that single problem solved The library allows students to select and decide what they wish to study. "With libraries, there's no reason to fret about whether the information is suitable for kids or research-based in the way it is," Lang says. Lang. "People tell me each day "Thank you for making my life much simpler' .'"
The content is developed and updated to the program on a frequent periodic basis. "I am able to support many parents and do not need to attend in the sense of needing to be present," she says. "It's only one of the benefits of having a site which allows members ."
She develops an additional course
In addition to helping parents, she works with professionals mostly early childhood educators , to help in the fight against sexual assault.
The second class, Preschoolers, Private Parts and Playmates, is targeted at this age segment of children. She teaches sexual behavior in youngsters that includes what's normal and what isn't typical, and also how to identify the signs that a child may require help.
It also provides companies with an option to employ her. "Some businesses aren't financially able to pay me," she says.
When students complete the courses they take, she does not make any sales. Her goal in 2023 will be to invest more emphasis on selling the 'Quickie Consult as well as the book Sex Talks with Tweens How To Say and What to Say and How To Tell It.
She designs content by testing and
It took her a while to understand the process of making the content to create her online course- and the process involved lots of trial and failure. When Lang considers the creation of an online course it's clear that the toughest element was creating the perfect length for the video, as well as how many handouts to include (and the extent to which they would be useful) and the type of material would resonate with those she wanted to attract.
As she reflects on her own creation, she wishes that she'd done an audit during her first year to see the things she was watching and then made changes based on the feedback. Although she's changed her course material since then but she is of the opinion that the process of feedback could help grow as a writer.
She was initially making videos that ran for hours in her class, before she realized that they were too long. She then cut them much shorter and more approachable as her viewers are comprised of parents with busy agendas that don't have much time. "I will make it accessible and simple," she says.
The family she lives with doesn't help her when it comes to creating content. Instead she is a reader keep up to date with her studies, and let parents' questions guide her in creating new content. She also has colleagues who whom she talks to who assist in the formulation of concepts and offer assistance.
She determines her target audience's requirements and desires.
If you're considering making an online course she advises the creators to determine why they want to make the course. This allows the creators to establish a specific target that they will be able to approach in small increments.
Lang also stresses that it is crucial to determine the desires and requirements of an group of people. They want as well as. "What you think they'd prefer and want isn't the thing they actually want or need," she explains.
To determine the wants and requirements of potential buyers, Lang advises that creators ask their customers to take a survey and use responses to inform the design of their online courses. "Be attentive and patient. Keep in mind that this isn't all about the instructor. Your people are the most important thing," she says.
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