What do you need to configure GA4 to work with WordPress GA4 is available for both paid and free methods. GA4 can be used to users who pay for it and also free methods.

Sep 24, 2023

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If you've ever wanted to know how you can set up GA4 for WordPress for your website If so, you're in the correct place. The complete guide provided by Grow Manager Curt Noble will help you understand how to do it quickly simple and for free.

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This is not the typical GA4 article or a guide. It won't be a long time to explain the basic concepts of things GA4 is and how it makes it so difficult.

I'm interested in knowing how you configure GA4 and also provide all the information to complete your task quickly.

There have been a lot of posts published about how to transition away from Universal Analytics (UA) to GA4. This is why that in this blog I'll go over how to go about the new installation of GA4 for your site for businesses.

In case you're beginning to learn about WordPress and want to track your site's performance, as well as its the metrics of your visitors, bookmark this blog post.           ">

Every website has different GA4 Monitoring needs

Every website is unique and is distinguished by its unique details that are required to be tracked. It's difficult to deal with each GA4 monitoring scenario. This is why I'll stick to the basics and only to the extent I'm capable of doing so.

Additionally, if you'd want to know the number of tacos people have consumed before registering to become a member of the Taco Tuesday Premium Recipe Membership... you're not in the right place.

It's unlikely that we'll discuss this monitoring system during this.

However, read on because you'll need to start with us later on. First step is to register GA4 as an GA4 account via Google before creating the data stream.

It doesn't sound like something that you'd like to do Does it?

A great membership plugin, especially in relation to GA4 reports.

Woman doing GA4 reporting

The methods that are described in this guide apply to all WordPress website. It's true. There are certain WordPress themes as well as plugins perform better with GA4. This is especially the case for Membership sites.

The main advantage of integrating GA4 GA4 has to do with its flexibility and versatility with regards to hooks that are available and API access. GA4 is among the most user-friendly integration plugins for gaining an account.

Most of the top Google Analytics plugins have integrated with . You'll see throughout this guide how these integrations help to complete your task.

This is why I'll only accept the fact that. If you're not making use of GA4 on your website Google Analytics, then you'll require a Google Analytics specialist to completely set up GA4 for your WordPress Membership site.

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How do you install Google Analytics GA4 on Your WordPress Member Website?

Follow these steps for how to set up GA4 on WordPress

This article outlines four ways to how you can create GA4 within WordPressfor your own web-based membership site or to run your own online business. The methods vary between straightforwardto completely free and also include the straightforwardmethod without a cost.

I'm certain that any strategy will apply to your specific circumstance. Every strategy follows a precise method of execution. It is important to begin by finishing the first step before proceeding to the next phase.

Register with Google for a chance to sign up for a Google Analytics Account

If you're not yet connected to any of the Google services (like Gmail or Google Drive) or you wish to establish a different account for Google Analytics You'll then need to establish your own Google account.

If you're looking to establish an account, you'll be able to begin by going to the Google Analytics webpage.

Create a new GA4 property

When you sign up to set up the Google Analytics account and logging into the account, you'll have to sign up for an account using GA4. GA4 accounts..

Because a single Google Analytics account can be used to track and analyze different websites, it is possible to create multiple properties that separate information.

If you are registered with Google Analytics, click on the Admin option at the bottom left. Select the button to create a new feature..

Create Property in Google Analytics.

On the Create Property screen You'll need to input the essential information about your website. Within the business Objectives options, you'll be able to choose a variety of goals.

The setting decides what reports you'll be able to view inside GA4. But don't fret. It is possible to modify the appearance of the GA4 reports by making use of the interface in a future date.

Add property details in Google Analytics.

If you're able to connect via the Data Collection options, choose the Webfrom the options available. It's where you'll set up the GA4 Data stream.

The Data stream is an part of your website that GA4 gathers the information that occur on your site.

Input the URL of your site. It is essential to give your data stream a name. I suggest including "GA4" within the name of your stream. This will help you determine the origin of your stream. GA4 data stream later in this article.

Setting up GA4 Events to collect via WordPress

GA4 is comprised of standard activities. You can also choose which matters to you.

I recommend you select the enhanced measurement option. By doing this, GA4 is told GA4 to keep track of a number of types of events including scrolling depth and clicks withinbound or web-based search and many additional.

If you press the gear icon that is on the left side, you'll get the chance to select and pick the instances you'd like keep track of. Another option is to leave the entire list unchecked.

It could also surprise you to discover the largest omission of all is the option to purchase tickets to the event! Weird, right?

Discussions will be held in the near future.

Set up data stream in Google Analytics.

Step One is completed!

The task wasn't difficult, was it?

You now can enjoy fully operational GA4 web properties as well as your data stream. It's waiting patiently for the stream of data to flow (kind as my son who is sitting on the dining table with a bowl awaiting somebody to bring him a serving of his Cap'n Crunch).

Let's look at four different methods for getting cereal into the bowl. I'm sorry... We're trying to incorporate the GA4 events into the data stream.

GA4 is now available at every WordPress site. GA4 is now available to all users who have the WordPress website.

The GA4 data stream is set up and is now ready to receive the events on your site. Next step is to integrate code into WordPress to send information directly to your stream.

As I stated in previous posts, there are various ways you can achieve this. It is up to you what choice decide what you'd like to achieve according to your situation.

There are a few things you must be aware of when trying to determine the most effective method to apply GA4 for your WordPress website:

  • Are you comfortable analyzing your data using your GA4 Report interface?
  • Are you able to offer services, for example, downloads subscriptions, downloads, or classes on your site?
  • Are you aware of Google Tag Manager?
  • Do you have ads or social networks you'd like to keep track of?
  • Are you an affiliate link you would be willing to share?

There's always some more thinking. It's best starting by identifying. Each of the four options in the next section I'll give examples of situations where each strategy could be useful.

We're on the move!

Method 1 Method 1: Integrate GA4 plugin to WordPress for freewith Google Site Kit plugin

It The option you choose is completely cost-free. But it may not be the best choice for your WordPress site. This option is great for WordPress sites that do not sell products.

This is because Google Site Kit has a crucial limitation with regards to tracking transactions in e-commerce. This is the fact that it's not fitted with the capability to track transactions made online..

Google's Google platform also handles Google instruments and services.

Do you believe you'll have to monitor affiliate links or users on social media platforms such as Facebook as well as Twitter (X) within the near time? In the next few days? Do you want to stay clear of this method for free.

If you're looking to increase your body this could make you less able. To help you with this, here are the steps to follow.

Install Google Site Kit, the Google Site Kit plugin

Install Google Site Kit plugin.

On the Add Plugins Page. Simply browse for the word Site Kit in Google. Once you have installed the plugin, you can then turn on the plugin.

Add plugins in WordPress.

After the plugin has been activated, you can begin the procedure of configuring it. First, you need to connect to the Google account you used for signing up GA4 as the GA4 property before.

Connect the GA4 Data Stream and connect to WordPress through Google Site Kit

I've mentioned before that Site Kit can be used Site Kit to connect to other Google products and services. However, this is another option.

We can now become a participant in Google Analytics by selecting it on the menu and start the procedure to set it up.

Google Site Kit installation screen.

It's then time to pick your account, data stream and the property. Make sure to pick that GA4 data stream you've built.

It is also possible to allow Google Site Kit to make an GA4 Data stream to you, in case you don't have it already. The options are however limited. Thus, I'd recommend creating the data stream in its own.

Be sure to make sure you select this option. It is possible to set up Google Analytics 4 Coding for your WordPress website. This is the way GA4 can track events connected to analytics for your WordPress site.

Google Site Kit connect service.

It's as simple as that. Google Analytics 4 is installed on your WordPress website.

Be aware of a temporary gap in the time it takes before information is gathered. So, you won't have the ability to view the information you've requested in the GA4 Summary for an extended period of time.

Verify that GA4's data flows

It's possible to make that the data moves via GA4's Real Time report in GA4.

Go back to your Google Analytics account, and click Reportson in the navigation menu to the left. Then click on the option to view reports in Real Time..

If you are unable to see anything on this page It's likely that no one is using your site. That's okay. It's simple to open your website completely different tab in the browser.

In the near future, you'll be in a position to view the user's session display in live reports.

Method 2. Install GA4 onto WordPress site to sign up with Google Tag Manager for free (kind of)

This technique of adding GA4 to WordPress utilizes the free Google Tag Manager (GTM) solution.

Although GTM is free, however, it could need the help of an Analyst for finalizing the configuration. This technique is suitable to those who have prior experience with GTM.

GTM allows you to set dates that you would like to schedule. When you install GA4 it is necessary to design a number of events using Tag Manager. So, buckle your seat belts.

For the purpose of implementing the tracking function for online transactions made that use GTM on the WordPress site for membership You'll probably require additional codes. You must have the script for pushing the transactions' data to Google Analytics' data layer. Google Analytics data layer.

Understanding the Layers of the Layers of the Data Layer Data Layer

This layer of data is an essential concept that is used in conjunction with GTM and Google Analytics (GA4). It serves as a bridge between your site and GTM.

You can also provide custom-designed data to GA4, Google Ads, and other third-party services.

The principal role of the layer data is the distinction between the information layer (your content) and the content (your data). Therefore instead of programming information directly as tags or scripts that you can use within your website, you are able to transmit the information into the layer of data.

After it's there, GTM can read the data and utilize it to fill in tags, triggers, and variables.

A Data Layer could simplify your life

  • FlexibilityIt can be altered or erase information and incorporate new information, without having to change the base code of sites. This can be particularly beneficial to marketing professionals who aren't able to directly access the code base of sites.
  • Consistency by centralizedizing data in the same location, this guarantees that data is collected in a consistent manner for various devices and operating platforms.
  • Advanced Tracking Data Layer offers greater than normal tracking capabilities for example for example, the collection of data of web applications that are dynamic or have just one page.
  • Security In regulating the data that goes into the data layer and when it's accessible, you'll ensure that the data that you input won't be knowingly transferred to applications that are run by third parties.

After you've grasped the idea of layering data it's time getting GTM in place!

Install the Google Tag Manager Plugin

There are many plugins which allow you to integrate GTM into your WordPress site. Since there's a large GTM implementation that is used in the majority of plugins, provide the same functionality.

It is the Site Kit Google plug-in Google Site Kit plug-in can also install the GTM container for you!

Follow the link METHOD1 to learn additional information about the steps to follow to apply Google Site Kit. Google Site Kit plugin. You can then select the option to download Google Tag Manager.

Configuring the GA4 Tag in Google Tag Manager

After you've had your GTM in place and configured, you're ready to deploy your first GTM tag!

Note: Google has recently moved the previously used GA4 Configuration tag to the global Google Tag. If you've read a few tutorials that referred to the GA4 Tag for Configuration, the tags are gone. GA4 Configuration tag is a part of GTM, it's not there anymore..

Once you sign in to GTM after logging in to your GTM workspace You can add tags to the current. The tag must have an appropriate title in the left lower corner.

I'd recommend using the expression "Google Tag" for GA4 as a reference to". This could help you keep track of the tag that governs your GA4 deployment. governing the implementation of your GA4 deployment.

Then, access your tab for configuration of tags then select the option to add a tag type. Then you'll get an opportunity to sign up for Google Analytics. The next screen will show you'll see a variety of Google Analytics options. It's crucial to choose Google Tag here.

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It is also capable of configuring GA4 events. The first step is ensure Google Analytics to start. Google Analytics code firing.

After you've added the correct Google Tag, you'll be required to enter a ID that matches your Google Analytics Measurement ID.

Tag IDs are the way that Google will determine the best place to monitor your site's information. This article can help you identify your GA4 measurement ID.

The next step is notify Google Tag Manager where you wish this tag displayed on your WordPress site. Important to remember that the GTM container will be displayed on each webpage on your website. So, it is possible to attach your GA4 tag to each webpage as well.

The Triggering panel allows users to pick to start the entire Pages.

Google tag for GA4 screenshot

The GA4 tag which you will post within the WordPress Members Website. WordPress Members Website. WordPress Membership Website

The only thing you'll need to accomplish is backup the configurations for tags, and then add the modifications to the container that you've constructed.

There is a Submitbutton is located in the upper left hand area of GTM's Workspace.

Today, GA4 has begun collecting the details of events that you've posted on your website.

The software needed is installed to move the standard event information to the data layer.

Additionally, the events you have created before using the GA4 option for data streams are also recorded.

There's a deficiency of tracking the e-commerce site. Therefore, let's see if we can get it fixed...

How do you best to monitor the sales of your employee using GA4?

Are you aware of all the discussion about the layer that stores data? For the purpose of tracking the revenue of member sales as well as other information that comes from online purchases You must push the data into this layer.

It will require an additional software. Additionally, you'll have to make use of Google Documentation. Google Documentation.

There are two parts to the system.

First, you must send the details of the transaction to your database layer when the transaction is completed. Here's an example procedure to implement the "purchase" event:

window.dataLayer = window.dataLayer || []; window.dataLayer.push( 'event': 'purchase', 'currency': 'USD', // use your currency 'value': 100.00, // total transaction value 'transaction_id': 'T12345', // unique transaction ID 'items': [ // array of purchased item objects 'item_id': 'SKU12345', 'item_name': 'Product Name', 'price': 50.00, 'quantity': 2 // ... other purchased items ] ); 

If you're in the second category, you'll need to set up an event tag inside GTM for the purpose of capturing and transferring the information from the transactions included as part of GA4 reports. The tags that are configured in GTM will look similar to

  • Create a tag to represent yourself and name the tag GA4 event'.
  • To name the event it is important to include "purchase".
  • The parameters of the event are mapped to the same parameters as previously:
  • Currency AThe|The|The|The} Data Layer Variable
  • value to A|||||||A||} Data Layer Variable
  • Transactions_ID AData Layer Variable|Information| Layer Variable|The Data variable is a Layer Variable.}
  • objects |to the|of the |} Data Layer Variable
  • Create a trigger for this tag so that it will fire when you visit the confirmation webpage of an order, or after your order is successfully fulfilled.

Do you think it's about time to discover an easier way?

Utilizing GTM to add GA4 tracking into the WordPress website can be a difficult challenge.

The approach I've mentioned previously can teach you the fundamentals of tracking analysis as well as sales reports.

You'll also need identify each other aspect of your data that needs to be kept track of. Think about what may occur should Google "flips the algorithm" on your data.

To give an example for an example, the switch from GA3 (Universal Analytics) to GA4 caused some confusion for the owners of websites and for marketers.

If you're accountable for tracking methods by using GTM You are responsible to keep an eye out to any changes. Most companies use a full-time employee.

Do you believe there is an easier solution? Yes, there is. Two more efficient methods for achieving this are using the use the premium plug-ins.

One of the most cost-effective ways to Install GA4 on WordPress websites for membership and Online Business

Phew! It's time to move onto the difficult part. If you've been through the two alternatives previously mentioned in creating the GA4 for setting the GA4 to set the GA4 on WordPress There's a chance that you think this is higher than what you make. It's not. Two of the options below can be described as "stupid-easy".

The last 10 years been spent developing web analytics systems.

I've participated in the initiatives that range from the basic Google Analytics older versions through more sophisticated alternatives such as Web Trends as well as Omniture SiteCatalyst (both prior to or after an acquisition through Adobe acquisition).

Actually, I've had the pleasure of working in together in conjunction with Customer Data Platform solutions like Tealium to implement an analytics program. Data layers have been around for a long time before they became cool.

You can rest assured that I'm correct when I say the two plugins I've mentioned are very useful for using GA4 for WordPress.

Method 3: Method #3 "almost free" alternative to add GA4 into WordPress with the help of WPCode Pro

When I was a student in college, I could get an inexpensive credit card called"the "Starving Student Card." The card offered me great discounts for Big Juan Burritos when I were in Taco Time. There are additional discounts. This isn't the primary reason.

It's an excellent idea to label the site as"Starting Student. "Starving Student" can be a method to integrate GA4 on your site for GA4 members.

This is an excellent method of budgeting for students at colleges with low budgets. Here's how:

Sign up to WPCode Pro and install it. WPCode Pro

WPCode homepage screenshot

There's a no-cost version too, which is called WPCode Light. However, since you're with GA4 to build a membership site and you'll need certain options which only come with the paid version.

In particular, you'll require particular features, for example, convert pixels and high-end eCommerce store locationfeatures.

Plus! You can make use the features of WPCode Pro to add your social media tracking pixels.

There are millions of WordPress websites that use WPCode. With the 4.9 rating, WPCode is quite possibly one of the most highly-rated plugins on the market.

WPCode customer rating screenshot

First, you need to sign-up to WPCode Pro. (If you want to set it up using a single web page, The Basic Plan gives you everything you require to run GA4.)

You must follow the steps below in order to connect the plugin, and then enable it by using WordPress. WordPress website. WPCode Pro works seamlessly with WordPress. WordPress platform and will be able to detect and enable the plugin automatically. This is a major time-saver.

The installation of WPCode Pro to implement GA4 on Your WordPress Member Site

It is not necessary to install any other programs or scripts. WPCode Pro will set up an online-commerce layer and will add information to the layer of data.

It is not necessary to modify anything in Google Tag Manager. Actually, WPCode completely eliminates the need to configure Google Tag Manager on your WordPress website.

The only thing you need to supply WPCode Pro your GA4 measurement ID (in the box below that appears blurred in the below). It will take care of the rest. You are responsible to decide which conversion events that you would like to keep track of. It is suggested to keep track of every open instance.

GA4 set up in WPCode

It's really that easy. it. Once you have it, you will be allowed to add GA4 on your site for purposes of signing up members. The registrations of members will be tracked, and data is being delivered to the GA4 report.

Following this article I'll tell you how to locate the information regarding changes to members' information in GA4 reports. First, let me offer another, simple solution to you!

Most flexible and economical solution to include solid GA4 tracking capabilities to WordPress Websites for membership is to utilize MonsterInsights.

The one limitation that WPCode has (above) can the ability to transfer all data directly to you GA4 account. So, to access the information it holds, you'll need to log into your GA4 account. You will then have the ability to learn the features you are able to access using GA4 UX. GA4 UX.

The first reports are out. The brand-new GA4 user interface was discovered to be... garbage from those who have tried the interface.

That's why MonsterInsights is my go-to method of performing a complete and full GA4 installation. Utilizing MonsterInsights you'll be able to complete these tasks quickly:

  • Large-scale GA4 tracking. This includes E-commerce and zero concern about being unable to monitor or label the idea that you're considering within the next few years.
  • Access all information available in the WordPress Administration This means you don't have to fumble through the horrendous GA4 user interface to access crucial information regarding your database.
  • Link tracking outbound It will be clear the number of people who have used your hyperlinks within the blog post
  • The tracking of affiliate links Discover what affiliate links receive the most interest
  • EU compliance in accordance with EU conformity You are at ease in your the comfort of your bed without worrying about having to pay huge penalties from the EU if you're accused of violating lawful data privacy regulations.
  • Monitoring of active users are actively using your site. Track how paying members make use of your website using A different manner to those of the world.
  • Author Monitoring * Summary of the accomplishments of each blogger's author
  • Zero-Code implementation It is free to set your tracking codes and events set-up

A quick summary of the software. The variety of options make MonsterInsights an easy to afford choice.

This feature that is zero code can yield results within a few minutes. It is not necessary to be a specialist in analytics engineering or a specialist with MonsterInsights.

Register and download MonsterInsights Pro for less than half the cost of the cost of a Chipotle Burrito Each Month

The wizard that helps set up the installation process quick and easy.

MonsterInsights setup wizard in WordPress

The wizard is extensive and extremely simple to operate. So, I won't run through every procedure.

There's also a comprehensive guide about the entire process of setting it up in case you require it. When you've finished the Addons page, be certain to include the MonsterInsights extensions for making the sales via eBay.

MonsterInsights recommended addons screen

It's all it requires to start.

The WordPress Membership website should have been operating and functioning GA4 monitoring. MonsterInsights is constructing the data layer along with any of the GA4 events you choose to track in the initial configuration procedure.

It's the same to the data you access. There is no need login with your GA4 account in order to access the data. MonsterInsights will show your data inside the admin area of WordPress.

Accessing your GA4 data in the WordPress Administration

To access your GA4 details within MonsterInsights there's short information about the widget you'll find on your dashboard.

MonsterInsights WordPress admin data screen

It is possible to view the complete collection of information in Insights. The insights button is located on the navigation left.

Google Analytics displays Your Data in Google Analytics

Out of all the options available of the options available, only MonsterInsights gives the information on its analytics directly to WordPress. For other options, it's essential to login to Google Analytics. Log into your Google Analytics account and navigate through the options of your GA4 account.

The image is the result from the sandbox which I played around in within this piece. There's no information available for display. If you're looking to dive into GA4 and play around with it for some time, I'd recommend visiting the GA4 Test Account. GA4 Test Account.

Final Reflections

Congrats! Congratulations! You've successfully completed Google Google Analytics set up on your WordPress website for a subscription to your company's online.

You can now get a better understanding of ways that users interact with your site and the extent to which your site can convert users to users.

If you're interested in learning more about Google Analytics this article will show you how you can make the most of the Google Analytics tool to improve traffic to your website's visibility to gain users.

A free training course is also accessible through Google Analytics. Google Analytics website for people looking to make the most of this service.

     Are you concerned about using Google Analytics for your site's involvement? If yes, then please write your answer in the space below.

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