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Videos to promote branding are something every company needs (plus six suggestions from staff members)

Dec 10, 2023

High-quality videos that will enhance your marketing plan

1. Explainer videos

By the end of an explanation video viewers ought to be able find the info they were looking for. Explainer videos can be educational and are available in various formats to answer customer's questions. They go through the steps of using the product or explain an idea of thought-leadership using a talk-head style.

Tip

Explainer videos are great as help documentation for clients, offering answers to questions from any part of the purchasing procedure.

The most important aspect that a great explainer video has is that it isn't sales-driven. It isn't necessary to persuade anyone to purchase any item. Instead, identify a problem and then solve it. You can also tackle a question that is frequently asked, such as in this simple but powerful video:


  Explainer videos tend to be very basic. They are created for the customer early on through the process. It is also possible to design them to be used by customers during the research phase.
 
  To determine what type of explainer you need for your video marketing efforts ask your sales reps what questions they're regularly. Learn about your clients and the issues they're being experiencing, and.

If you're planning to introduce a new product and want to make video to explain the product, video to explain the product meet with your product marketing department to determine what features are most crucial to highlight and the most impactful method to accomplish this.
 
  Illustration and animation is an effective method for communicating product information or complex ideas which can be improved by visualisation.

To create a captivating explainer video, consider these tips to bear on your mind:

  • Know your strategy and plan how you'll introduce yourself to your audience.
  • It should be clear. Do not waste time on irrelevant information or pictures that distract away from the main idea.
  • Keep a professional, helpful tone.
  • Add captions to aid in accessibility and the preference of the viewer.

Staff Pick example

The ride is on in this docu-style explainer video for the 2020 Norco Optic. Bryan Atkinson flies down the tracks of the interior of British Columbia while narrating how the terrain he conquers using the capabilities of his bike. There's only the bike with the driver, as well as the surrounding.

What it does:This video perfectly captures the experience of using the product on a professional stage. The audience is who love outdoor activities along with adventure-seekers, as well as bike riders. The film is brief, however, it is visually stunning.

2. Videos for promotion

A promotion video (also referred to a promo video) will focus on generating brand awareness. Its goal is to generate anticipation or promote an event with a quick video.
 
  Promo videos are a short summary of what's coming, created to pique interest and bring traffic to social media channels or any other. The most effective promo videos are brief, informative and swiftly establishes a visual identity (hopefully in line with the band's ).


  Promo videos can also be excellent opportunities to get in touch to the most popular artists your target audience is already familiar with or a big fan of. If you can reach out to the creators, you are likely to boost the amount of viewers who will are able to view your video.

Staff Pick example

The reason it works: Well, Raheem Sterling. The reason it works is that, contrary to our previous suggestions the promo here is a bit long -and still gives the opportunity to laugh at the situation taking place. Is humor and laughter an effective method of selling the phone? This seems to be the case.

3. Brand story and BTS videos

A branding story video is essentially a "get to know me" or a story of origin about your business.
 
  With the appropriate budget and the right team, a branding story video could serve your company as a central marketing resource for years to in the years to.
 
  The importance of brand story videos is to do right. Before you begin the production process, ensure that you have a script, plan, narrative board and script ready to go.
 
  With a behind-the scenes video viewers are given an insight into your brand. The footage shows your staff as well as your process for getting tasks accomplished, or show how it is done. They can also give the event or promotion the opportunity to see it from a completely new perspective.

4. Webinars

How do you make an outstanding webinar?

You must ensure that you're focused on your content, build your customers with the most enjoyable experience, and find ways to engage your customers.

5. Case studies in videos

6. Branded content that has a story to tell

Narrative video narratives tell an account with the intention of entertaining. That's it.
 
  While all of your company's videos are supposed to be fun, they don't have to be their sole goal.
 
  Brands who use narrative content tell an account. Contrary to a narrative video for brands that is required to include your origins. This is more an advertisement type, commercial videos have a goal for their services and are more valuable than the business they represent.
 
  Many narrative companies focus on topics which are more broad, such as the family unit and love, compassion and dedication. They're based on a narrative sequence. The story is a climax, an exposition climax and finally, the resolution. We get an individual whom has changed.
 
  Use of brand narratives content is a way to explain or extend the message of a slogan like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


  Rimowa uses a similar approach to pull at your heart strings through its memorable travel campaign. It's a film that is about traveling, luggage and lost calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. Readers are able to grasp the experiences of a single person, showing the trials as well as victories and struggles of their life. The stories feel intimate and pull us in with no need for familiarity with the item or the business.

7. Innovative branding campaigns to promote brands

A broad category that covers those brand videos that don't fit into any other category. Creative brand videos are only they require a different approach from the standard branding video. The truth is, there is no formula to this. It's simply a matter of getting involved in a unique idea that you're excited with, and which aligns with your branding.
 
  Businesses looking to implement a a creative approach, check out the filmmakers, agencies or teams that create the most creative and inspiring videos. Reach out to them to inquire about the methods they collaborated with their customers. What was the timeline and budget? What type of input from a creative perspective are you hoping to get? Determine the scope of your video campaign. Do you need to be tied to a event? Rebranding? Are there any particular items?
 
   Staff Pick examples


  It's hard to describe what kind of film "Obscura" might be, perhaps because it's an art film disguised as a commercial. This is an excellent instance of a company trusting an artist to handle their name with respect and creativity.


  A reading from Mary Oliver's poem "Wild Geese" over beautifully recorded mornings on the North Coast. By showcasing the beauty of the natural world as well as nature's beauty, this Patagonia Australia video is the perfect thing to watch.

What is it: Surprising your audience is good -- it means you'll stand out against other similar material.

Businesses of every size can make impressions with its videos that are visually stunning promotional videos. Your job is to incorporate your own vision and purpose in every video while keeping your customers at the forefront of everything.

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