Veronica Green is inspiring educators to inject more fun and play to their early childhood environments, and students are thriving

Mar 30, 2022

Find out how the creator Veronica Green is helping educators to incorporate more fun and creativity into their early years environments as well as establishing a successful business with authenticity.

How would it be if young kids could take charge of their own educational journey and explore the world using imagination, imagination and playing?

When she realized that traditional learning methods weren't always effective and early childhood educators Veronica Green set out to answer this question. What she found changed everything.

Presently, Veronica is an early childhood consultant and the founder of Cultivating confidence  Cultivating Confidence, a company that helps educators plan engaging activities, understand student behaviors and create deeper bonds through play and imagination.

Here's how Veronica leaned into her own experiences and became an industry pioneer, and change how we teach children throughout the process.

"When I was learning more about the loose play of parts, I found my creativity once more."

Prior to when Veronica began her creator journey, she was wearing many different roles, including early childhood educator and the mother of a son who has autism.

She was running an accredited program for children out of her home and was learning how to manage her son's unique needs. Traditional activities didn't work for him and so Veronica dove into the research to find solutions that worked for her students as well as her son.

It was the catalyst that led Veronica into "loose parts play," a child-led, play-based education method that lets children make use of unique everyday objects as well as their imaginations to make sense of their world, investigate, solve problems and invent, engage in different thinking and of course, have fun.

Veronica also learned about other child-led teaching approaches which place curiosity and exploration in the front.

Her creative thinking, patience, and perseverance paid off. Veronica was able to comprehend her son's ways of communication, as well as his behaviors while simultaneously offering support to the children she cared for.

"Going through that really shaped my identity as an educator and as a person" Veronica explains. "It enabled me to look at the world from different perspective."

"My son is my greatest teacher, to see the world in a different way as well as to challenge the grain...and having a blast along the way," Veronica says on her website . "My son has taught me all the things I've learned."

They were impressed by her honesty and her ability to provide an enjoyable, welcoming learning environment. She was innovative as an educator, and students thrived. The audience was eager to learn more.

"When I was learning about the loose part play, I was able to discover my creative side again. .... It brought out my creativity when I was in my ECE job. I posted photos as well as the 'whys' behind what we were posting on social media, and others ECEs were drawn in and were asked questions."

Veronica believed that the learning techniques she was learning can help early childhood educators reach many children. She dreamed of one day sharing her knowledge on a larger number of people.

"I created my first lesson] off my phone in Starbucks after the 10 hours of work, and I'm still running."

One of Veronica's first products was an online class on sensory needs. The course teaches research-based information and her own experiences of working on behalf of her son.

"I recorded my first lesson] off my phone in Starbucks after the 10 hours of work, and I'm still keeping it going. It's the same format. It's the same format. The patients have received an diagnosis and the support that they need when they have taken it. It's a great feeling I'm extremely grateful by the fact that it has happened."

Veronica's authenticity made her course distinct from the rest on the market. In describing the struggles and triumphs of her journey, Veronica helped other families as well as educators feel better supported and inspired.

She explains that early childhood teachers often are conditioned to stay "on" all the time and can't show emotions. The program incorporates a human aspect by discussing the real issues as well as how the family of hers overcame them.

"A lot of it was sharing our journey. I'm willing to talk about the great as well as the not-so-great moments as that's the place we learnt from." Veronica explains.

Alongside her popular class, Veronica is also offering live seminars that she repackages and offers as replays on demand.

The workshops will cover subjects such as playing with loose parts and making spaces that are centered around curiosity, which teachers can utilize for their professional growth .

"I like showing up on stage and teaching since I'm more present in the current. When I'm recording it's like I get too involved in my thoughts, and I forget the words I'm saying. .... But when I'm just talking on Zoom or in a class, I feel like I'm at ease. I've had the notes. It's all set. Also, I think my content is more effective this way."

Next, we'll take a examine the methods Veronica uses to run her company from behind.

"[] has created the time to concentrate on my work instead of focusing on my business problems."

Creatives require a stable space to deal with all the nuts and bolts that go into running a business. Let Veronica make her tools easier to use, remain organized and not worry about technical issues.

"I didn't want to waste all of my time thinking about the best way to market something. "With this method, I'm able to simply go into the business and create an item," Veronica says.

Educational professionals can order Veronica's materials directly on her website without having to switch applications. After they have signed in to enjoy their resources, Veronica's interface matches her branding for a harmonious professional design.

"Customer experience is extremely important. I wanted everything to be simpleto use]. Early childhood educators are exhausted. Most times, ECEs have to do personal development in their own. And a lot of the times, they are not paid. So it's really important that they have a simple time," Veronica emphasizes.

"[ has] solved many of the major technological issues that I was facing as well as created more time to focus on my business instead of solving my business's problems. That's significant. I was unaware of how much time I spent troubleshooting until I could move the entire thing to."

In the coming weeks, we'll take a look at different ways Veronica has found success in her business and her tips to aspiring artists.

"For the initial three years of my business I was primarily focused on making the content. Today, I do not need to produce more. It's time to improve it."

In terms of content, Veronica knows that having the more you create, the better. She has a message for creators: you aren't required to remain on the hamster wheel of continually generating new content.

For Veronica she is less concerned with quantity and more about quality.

"I am not sure I should have 200 blog posts . That's too many. There's no way anyone will see them. If I have a solid 30-50 pieces of content, that's quite a quantity. It's always possible to update. I am able to alter things... I do it to keep my creative juices flowing."

"I'm all about recycling content. Always. Every video I've ever created ..., is used to the max."

Repurposing content is the process of take one piece of creative work and transform it into many different media and channels.

"I'm always interested in recycling content. Always. Every video I've produced, ..., is used at its maximum," she explains.

"I recently created the following YouTube video  which was derived from a blog post which has been written extremely well. .... The next step is to add the video on the blog. Then, I share stuff on social media regarding the video. I make clips, I take out quotes, and I upload images, and create carousels .... After that, I email my contacts about it."

Veronica says that creatives should not be pressured to create new material when they could typically repurpose material they already possess in new ways. When you reformat existing content and working smarter, not more.

"I am aware that everyone in the digital world says you have created fresh content each week. I feel like, as an artist it's exhausting to be doing that. If I am in awe of something I can create, it's going to be awesome. But if I'm not inspired, it's not going to be great. If I see just one blog or video post up a month, I'm okay with it."

However, there's one that Veronica does every week, no matter what by sending a text message to her email list.

"I've maintained a consistent schedule of emailing each day since I made it a priority over all other things, and that's been huge."

After deciding to launch offering workshops, she was amazed at the way other entrepreneurs brought in new customers.

Since since then, word of mouth and social media are huge growth drivers on Veronica's lists. The website also provides numerous lead magnets that are free specifically designed to appeal to her target audience.

Since people have to sign up for your mailing list in order in order to receive the lead-generating magnet you have created, everybody wins. Creators can attract customers who are attracted by their areas of expertise, and individuals are able to learn new things.

Over the last year, Veronica has made it a priority to email her subscribers every week. She phased out her PDF newsletter and now simply writes out of her heart.

"Now, I use [my weekly email] to express my creativity. On Mondays, I get my laptop out for my first day of the week by writing my Sunday email for the following week. I think about what I'd like to create however, I compose from me. It's the way I be a part of my process and to work to improve my writing. I feel like it's more genuine. It's more of me."

The importance of authenticity is the mainstay of Veronica's work, and the emails she sends out every week are no one-off.

"Carve the space you need to do your work."

One of the most important tips Veronica offers for success? Make time to practice your skills.

Do not get overwhelmed by running your business that you forget the reason you began. Take time to enjoy the activities you're teaching and deepening the knowledge you have gained.

"Carve the space you need to work on your craft, whatever it is," Veronica advises. "When you first start a business, you don't do the work you've been doing. The majority of the time, you spend your time managing your business instead of getting to do it."

Last but not least, Veronica insists on how vital the need to be a self-directed person . Don't let comparisons and outside opinions make you lose sight of your goals.

"Listen to what other people are talking about and sharing the information, but remember to take it with a pinch of salt," she explains. "You don't know everything that's taking place in the background. You don't know the size of their team of people. You don't know how much the money they need to invest into marketing. You have no idea any of this. It's just only a specific aspect but you're not aware of the whole context."

"That analogy can actually cause you to slow down and hinder you from moving forward. Listen to it. Ask yourself: what can I do to apply this to my situation? Do not feel the need to duplicate it exactly in order to make it work on their behalf."

The conversation is akin to Veronica's advice about content creation and choosing a process that works for your lifestyle.

If the world of digital marketing advised her to release each week something new, Veronica tried it -however, she decided that it was not suitable for her company. Actually, she did not make a dime because she would spend all day creating content.

In the present, Veronica has honed her strategy. She makes fewer pieces of content per month but never sacrifices high-quality. All of her work is focused on driving more revenue, increasing her reach and getting her work in the hands of top early childhood educators.

"It took me a lengthy time to let go of every suggestion that people make about what I should do. My voice was lost because of that," she recalls.

"You must figure out how to make this life function for you. Each person has his own unique circumstances. And everybody's journey is so unique. It's possible to get there. You must believe in yourself. Really, you do. You're going to doubt it. You're going to hate it. You're about to put it out of your system, but you just have to believe it."

In the present, Veronica is making a important influence on early childhood education, using her knowledge of the field and candid personal experiences.

Her business has been built according to her own rules and is focused on quality rather than the quantity of content. She's repurposed her work and ensuring her list of email addresses are maintained, and carving out the space for her to work to her work.

Veronica has helped numerous educators serve their students better We know that she's just starting. We're eager to see where her zeal and passion take her next.