Utilizing Free Course Content to Drive More Business -
Most customers would like the opportunity to take a test drive before purchasing before making a decision. After all, we wouldn't drive off the lot with a brand new vehicle without having a test drive first.
This is also true to students who are thinking of joining your online courses. While youknow your courses are top of the line but a potential student might not be convinced before seeing the course for themselves.
By offering some the content of your class at no cost, you could provide prospective students with a preview of the course prior to them having to make a decision to buy. If giving away the goods appears to be counter-intuitive, you can rest assured that offering a complimentary item isn't a way to leave money on the table. It could actually result in morerevenue by attracting a greater amount of people to test your classes and then make a purchase.
Ready to use online courses to help strengthen your business's sales and grow? Here are some ways to begin.
Offer a sample lesson
If you are selling online Italian courses. Maybe a prospective student may not be sure if they'll find themselves motivated or truly committed enough to your lessons. Through a demonstration of your course for beginners learners can be sure your class's structure and method will be a great fit with the way they learn--then they'll be prepared to purchase the complete course.
Unlock a course for a fee
If a sample lesson is the amuse-bouche students receive to give them a taste of your content accessing paid courses is like handing out an unpaid lunch.
If you've got a solid course catalog, opening up an entire course free of charge is a great way to familiarize students with the content prior to them having to purchase other courses. This approach also works well in the case of courses that are designed in a progression: For example, you might open the first course of an ongoing series. Students are able to purchase additional courses in order to take their knowledge up a notch.
Do not think only about sales
Ultimately, free course content will also help in generating powerful word-of mouth marketing. You never know who might try a sample lesson and offer your course to someone who will eventually become your next potential customer.