Triathlete's knowledge commerce journey begins with classes, coaching to a membership-based community

Holding a doctorate in exercise physiology, conducting peer reviewed research, and training Olympians and pro Ironman athletes was not enough to satisfy Dr. Dan Plews. Also, he's an avid triathlete and the current Ironman Age Group World Championship Course Winner record holder, with the time of 8:24.36.
After the victory and his extensive education in the field He was able to answer a lot of questions - especially surrounding the lower carbohydrate diet and the best way to use it to long-distance triathlons.

Thus the it was that Dr. Plews decided to monetize his expertise by launching EndureIQ and added 'knowledge creator as one of his occupations. Let's look at his path.

The interview was lightly edited for clarity.

Training quickly led to courses

In the beginning, Dr. Plews started out with the direct method of coaching. Dr. Plews noted that there was the amount he could accomplish with one-on-one sessions.

In 2019, Endure IQ got its start. "I had so many [questionsand I decided to just put this into an online course. Originally I thought, 'Oh, I'll just build an easy white course could be put up on PowerPoint'. However, after I had spoken with a friend who suggested, "Well If you're planning to do it, you may as well make it a proper job.'"

Now, there are four core courses as well as other mini-courses. The doctor. Plews says, "Our classes are 10 modules in length and take 10-15 hours of instruction. Customers get access for a period of ten to 12 weeks, and have access to the instructors." Courses are accredited with affiliations including the American College of Sports Medicine, National Strength and Conditioning Association, and USA Triathlon.

Courses start

EndureIQ launched a pre-launch of their course LDT One-on-One. "We said we were going be limiting it to only 50 people at first who signed up. It went on sale in just three minutes." Dr. Plews recalls.

The classes were extremely popular! The response, however, was overwhelming. Professor. Plews quickly learned his students wanted to keeping access to the materials as well as the webinars led by instructors after finishing the course.

He was faced with the challenge of needing to offer ongoing support. The following is his thoughts on this subject:

"I wanted to avoid having this course on the books for a long time since it gave students the chance to continue asking questions all the time that you're at the beck and call for, and that's not how education works. When you're an undergraduate student when you enroll in a course and you're enrolled, you're able to access the expert, your teachers during that time, however you don't get the right to have them answer your questions throughout your lifetime."

Meeting customer demand and generating revenues

Then that the Dr. Plews discovered a way to satisfy the demand of customers while generating recurring revenue using the same course material. His solution: a $5 per week fee for access to the course materials and webinars once students have completed the course.

"I added this subscription quickly. This is a good choice because there are a lot of returning customers," He explains.

The price is $5 per week to have the privilege of accessing every course that students have ever taken to earn loyalty points for students who have taken multiple courses. Dan reported having 175 students in that education membership community at the time of our interview. Thus, he is able to generate a considerable sum of money each week simply by opening up access to the content of the course, and also being willing to reply to inquiries.

Subscription revenue opens doors

Now, the subscription brings to the table revenue. The revenue in turn facilitates other potential opportunities for the company.

Dr. Plews says, "The biggest pro to having a subscription-based business is that it permits you to make better business decisions. If you can be guaranteed extra revenue, you can start becoming a little more savvy with who you're employing as well as where you're investing your money, as there's a lot less risk. In contrast, when you're 100 100% dependent on sales, you never know which month will to bring."

The author also pointed out that the existence of an active community has another benefit - it gives him a pool of people with whom he could survey to find out about the creation of new courses, or any other feedback.

However, Dan is realistic about the requirements to sustain an active membership group. "The cons are that it's not ever off," he says, "There is a significant amount of support for customers that is part of a subscription model because people are always asking issues."

Create your own subscription-based business

At , we're working to create a society in which everyone is able to create a life and business around their knowledge. Similar to the case of Dr. Plews' experience, we're here to help people who want to create predictable, steady revenue streams so they can concentrate on different business objectives.

Explore what the company can be offered and get started building your subscription business during your no-cost 14 day trial of !