TikTok for E-commerce: the top 10 E-commerce companies' TikTok strategies

In the beginning, when Jones Road Beauty shared their first TikTok videos, which followed their "less is better" makeup style They had no expectation of how they'd do.

They were pleasantly surprised by the positive response.

Bite-sized videos boosted participation and increased revenue for the cosmetics brand according to according to Cody Plofker who is the Director of Ecommerce. In reality, TikTok was a major factor in the company's revenues in of 2020. It grew to 34% in 2022.

How is TikTok capable of producing these impressive outcomes?

We looked at 10 businesses in the marketplace for online shopping (including Jones Road) winning on TikTok and looked at the strategies they employed, including what kind of video they're uploading as well as their methods they're using for communicating with their customers.

The results of our research are summarized into steps you need to follow in order that you are able to create highly-converting TlikToks, which boost brand recognition, grow participation, and boost sales.

Ten steps backed by research to enhance your TikTok game

In light of lessons learned and lessons learned from the more than 300 TikToks We've compiled our top 11 action steps for you to follow:

1. Take note of the type of content you are viewing and also who your users are watching2. Create a full-funnel TikTok strategy 3. Make use of the native TikTok as well as refined and brand-named content to your strategy 4. Plan holiday campaigns in advance  
   5. Track relevant TikTok developments  
   6. Use videos and hooks to grab the attention of viewers.  
   7. Make use of the effect of the green screen to tell authentic brand stories  
   8. Include an interview with the creator with employee-created and specialist videos in your mix.  
   9. Have an engagement plan in place  
   10. collaboration with TikTok influencers to promote your goods and drive sales

   1. Pay attention to the person as well as the items that consumers pay attention to

An examination of the last quarter of a calendar year's TikToks of 10 retailers online identified a key element that is winning using TikTok involves more than a generic grasp of "what" you want to learn about potential clients.

Instead, get into these:

• Potential customers of your buyers are interested in knowing
• They're reacting to trends
• Hashtags that they're interested (or are currently looking into)
• Additionally, they're observing the TikTok creators, who are the ones they're being

Tools like Sparktoro aid in this.

Another suggestion is to type the words you think are pertinent to your business in your TikTok search bar and then scroll through all relevant hashtags that pop up. Once you've gone through the messages that users make on TikToks using these hashtags, you'll be able to discern the tastes of your target audience using the app.

Discover more from the company behind the washable rug Ruggable. Their TikToks illustrate that they understand their customers well. The clip on the western decor of cowgirls, for example shows how their team studied the latest trends and styles on the app. Provide interior design ideas and trends

   2. Design a full-funnel approach to video for TikTok

Every e-commerce player that we have tested videos that are divided up into funnel stages. They form the basis of TikTok brand. You'll find:

• Educational or entertainment top funnel video
• Middle-funnel-related content addresses the concerns that buyers who are on the fence have
• Videos coming from the bottom of the funnel that inform about discounts and sales.

Video of all kinds are a great way to communicate to those who are unaware of your products or questions and are looking for something to buy.
 
  Here are a few instances:

Videos which teach subjects which relate to the interests of your viewers and the value you could provide.

The brand of gut health supplements, AG1 (formerly Athletic Greens) gives wellness tips and top quality products.

Like that, the interior design firm Lulu and Georgia, created the series of 10 parts. Ten design guidelines that help us in drawing new followers and educating people about:

    Source

The requirement to make people aware of products is the main reason the use of series-based data is

The hashtag #streetinterview has 7.7B viewers on TikTok which indicates that such interview shows get lots of attention from viewers.

This is why 4 of the 10 brands that looked at have made short-form content that includes street interviews. They do them not just for educational purposes, but also to boost the perception of their products.

AG1 as an instance capture the reaction of individuals after offering samples of their supplement drink. The first-time reactions videos are fun to watch. They educate viewers about AG1's advantages when hosts describe what makes the drink useful:

Videos with answers to frequently often asked frequently-asked questions (FAQs)

If you grow the number of people that are following your TikTok customers, they'll likely pose similar questions to your account in the comments. Utilize the comments to create new TikToks which can address these types of questions.
 
  AG1 views this as a middle-funnel scenario since individuals may be only one step from buying:

   Source

    Video comparison  

Comparison videos is another way to create middle funnel material.

Magnetic lashes and press-on nails brand, Glamnetic does 'why-we're-better-than-the-competitors-videos' well:

Take note of the manner that they show nail presses-ons from different brands that have started to fall off after wearing nails for everyday activities and then they prove that Glamnetic nails do not break doing the same tasks.

The brand names of Ecommerce might be inspired by the successes of their counterparts in "showing" that they are superior to similar goods in order to persuade customers to make purchases at their stores.

Product behind-the-scenes (BTS)

Explain how you design your products, or highlight the distinctiveness of your products with these hidden-in-the-moment product TikToks for mid-funne.

The video which demonstrates how to look at their rug with an engaging and fun style of speaking in order to convince viewers that their rug is worth purchasing:

Pro tip: Build brand affinity through sharing behind-the-scenes-content like photoshoots' behind-the-scenes video and highlights of events -- Jones Road and Lulu and Georgia do these well.

Explainers for products or videos

Another video strategy to persuade customers to buy with you are descriptions of your product, which illustrate the many ways that you can utilize the product.

Notebook Therapy, a notebook and stationery store Notebook Therapy, creates videos to highlight the latest products they've launched:

The name of OLIPOP, a healthy and nutritious soda, OLIPOP adds a twist to the videos with recipes for drinks are made with it (think of OLIPOP's based Pina Colada and mocktails). They also make video mixes that combine two flavors from their line:

The videos not only increase sales, but assist in keeping customers with suggestions to try different flavors and flavors to experiment with using OLIPOP.

New products, discounts and restocking announcements

Bottom funnel sales announcements as well as unboxing and the launch TikToks assist users in thinking about what they might do using the tools.

Imagine you've just released the latest product you've developed. You can promote your product on TikTok like the picture below. The site will present a list of new products. Here's an example:

If you get a lot of inquiries about when the products will return to stocks, be sure to make Restock announcement videos.

It doesn't need to be complex. Take a look at this video by the brand of skincare, Pipette Baby. The filmmaker brings in replenished products for the camera, allowing the full-length look prior to placing them into an unicycle basket.

   Videos that allow customers to communicate with other customers who purchased products from you.  

Finally, create TikToks which offer suggestions on how customers can profit from your product.

For clothing brands it could be an opportunity to demonstrate the best way to style your clothes. Makeup brands can provide looks and routines to use that people can attempt. In the same way, vendors of beverages and food items are able to provide recipes.

The OLIPOP flavors of TikToks can be one of the best examples in this. A further example is cleaning of products or maintenance techniques such as this one Ruggable to clean small areas from their carpets.

   3. Add native TikTok as as high-quality content for your platform.

Nine of the 10 e-commerce brands included in the study employ a combination of actual (native videos made using the application) and pre-recorded, professional-quality video clips of their merchandise that they share to the TikTok channels.

This approach is great to keep the TikTok posting frequency since you don't need to be concerned about sharing only professional-produced videos which require the time of a group to produce.

However, the ideal combination of your channel's content will depend on the quality of your services and methods for videos.

Notebook Therapy, as an instance, offers time-lapse videos of bullet journal ideas as well as step-by-step sketches, which are best seen in edit versions in order to save viewers' valuable time.

4. Plan holiday campaigns in advance

Most of the companies which we reviewed also offer TikTok offers for the coming celebrations and holiday seasons.

In one instance, the maker of feminine hygiene products Thinx collaborated with a psychiatrist for celebrating National Stress Awareness Day (relevant to their industry) to assist to reduce stress.

As a result, Glamnetic released makeup-inspired looks to celebrate Pride month:

Make use of a sales marketing calendar for planning your marketing activities -- create three to five TikToks to get people excited about any promotion during the holiday season to increase purchases.

   5. Be aware of relevant TikTok developments

Most of the online-commerce firms we looked at quickly adopted the TikTok pattern that will help their businesses.

For instance, Ruggable hopped on to discuss the Netflix show, Queen Charlotte and, with a funny twist -- showing photos of rooms with carpets that look as if they're taken of the characters from the Queen Charlotte show. In the breaking news:

Making trending videos on TikTok shows your personality and brand, which helps in establishing connections with your customers. Additionally, they help you increase your followership and recognition because TikTok users who are following the latest trends are following your videos.

Make sure you regularly look through the videos under the Discover tab on TikTok to see what trends people are responding to. Then, you can identify if the trend is of significance for your company before creating a TikTok on the topic.

   6. Use patterns and video hooks to grab interest

It also demonstrated that the majority of these apps utilized captivating videos (opening scenes) and patterns breaks ( visual elements that transform in the video, which change in the eyes of viewers) to grab the attention of viewers.

Take a look at this sketch of OLIPOP in which the artist gets noticed by a host wearing a tin hat.

The Tiktok of Ruggable is also an arc break. It's a dog which talks announcing an upcoming rug sales which is cute and distinctive so that viewers are enticed to take a look:

To add engaging hooks along with pattern interruptions for your TikToks keep track of the factors that cause you to stop while browsing the content on your streaming (the For You page).

As time passes, it'll be evident that the fun openings of video clips feature the same elements. For example, they open by quoting an interesting quote or providing a solution to an issue you've had. In addition, they refer to pop the culture.

   7. Make use of the power of a green screen to share authentic brand tales

The green screen (available in the app's Effects gallery in the"Create" section) allows you to superimpose images or videos over the background.

Create interesting backgrounds which are related to the subject matter that your TikTok will help you to stand out from the crowd. Such as the movie's poster, or even the blue ocean, this can increase the appeal for you TikTok video.

Utilize it to share amusing stories or create instructional videos or TikToks with images or videos to show your actions.

Another suggestion is to use the effects of a green screen for recycling content you've already produced. Think: Instagram photos and YouTube videos. Also, you can use images posted on your blog or Instagram posts.

AG1's developed AG1 made a TikTok that features their social media manager's talking head and the background, which is made up of pictures and stock photos that they took from their 2022 Impact Report.

The host shared three interesting findings from their research and also revealed how AG1 has adhered to the principles they have set for themselves. The video kills two birds with one stone. It teaches its viewers and illustrates AG1's principles of branding:

   8. Incorporate expert, founder-led and niche-specific employees'-led videos in the mix.

Most of the businesses which we looked at have created TikToks that feature their founders as well as their staff, or experts who specialize in their respective field. It is a great way to highlight the personalities of your company and to connect with customers.

Glamnetic as well as Jones Road Jones Road, especially, are perfect for capturing this type of video.

In this case, Glamentic achieved 1.2 million transactions with Shopify and announced the news via TikTok with their CEO sharing his own personal story:

Jones Road, on the other hand, spotlights the founder's motivations for various reasons for example:

• Responding to questions by the public concerning their product
• The goal is to get viewers to share information they'd like to be able to access.
• Additionally, it describes how the process works.

If the individual is in charge doesn't want to appear in public, collaborate with your experts from within the company to disseminate informational content.

Another idea is to look involved in the process by presenting the employees of your company via TikToks. A insider's account of an employee working alongside Thinx is a great example:

You are also able to make your own selections of staff members with an humourous twist using these TikToks:

   9. Create a strategy for engagement established

To allow TikTok to achieve the three-digit number of revenue the most important thing is to establish the proper community.

What are the best ways to engage with those who are following your accounts. There's more than just responding to their posts however, it is about engaging with them in a variety of ways. Here are a few suggestions:

• Ask your viewers to utilize your stitch feature to make TikToks sharing their responses to your message. Thinx even incentivized users to build such TikToks.
• Make fast TikToks with the application for replying to comments about your video. Your responses to your videos are extremely helpful for answering questions about your products or to address any concerns that customers may have. Jones Road founder, Bobbi Brown, responding to concerns concerning Miracle Balm being sticky. Miracle Balm being sticky is an excellent example here.
• Host giveaways. Pipette Baby was the host of one in summer -providing sunscreen (very suitable for this time of year Isn't it? ).

   10. Get involved with TikTok influencers in order to spread the word about your product and increase sale

Most of the businesses that we reviewed collaborated with niche creators. What are the benefits they can reap? These benefits can include increasing your following and engagement through building brand trust and recognition as well as increasing the number of sales.

There are numerous reasons why you should join this alliance. Examples include:

• Inform people about a brand new product
• Reach a new audience
• An announcement of sales

Try different strategies using TikTok influencers to see which ones get the best satisfaction from the clients. For instance, you can request creators to produce videos showing unboxing or TikToks sharing their reviews about your product.

They can also be asked to make TikToks showing their initial reaction to the product. This is what SKIMS do with creators:

Finishing: important takeaways, To-dos, reminders, and much more

Two of the most important conclusions that are gleaned from this mini-study include:

All of the TikTok channels we examined use video being developed as well as companies using TikToks for entertainment, education as well as to reach out to the general public in addition to boost sales.

Many brands showcase their unique persona by sharing their behind the scenes methods and the human beings they represent on their TikToks. We watched many different kinds of founder and employee-led videos as well.

In order to create your account, be aware of the types of content that potential users enjoy on the application and you will be able to create an effective video strategy for your TikTok account.

Make sure you use a variety of kinds of videos, in addition to making sure to connect with your customers. You can also collaborate with internal staff or expert experts from your industry along with other TikTok creators to expand your audience and improve the credibility of your business.

We'll look at your accomplishments using TikTok

The article was published on here

This post was first seen on here