The way that customers of your business are able to be able to

Feb 17, 2023

It is essential to be mindful about the viewpoint of your customers, especially at key point of conversion like the checkout. The most important aspect of using a successful checkout procedure is to provide a safe and simple method for your customers to pay for their purchases using the method that they would prefer to pay with.

This article will assist you comprehend a payment transaction in the eyes of your client's from an individual's point of view. This will enable you to identify ways to improve the speed that you can convert your customers, offer assistance direct and provide information to your customers and prospects.

Crypto vocab check

There's a method to research the terms in these categories further click here. But here's a summary of the most important terms:

Public Key: In essence, it is the data that one needs to transfer cryptocurrency.

Public address The hashed (basically less) version of the open key. This is the kind of thing you can offer to anyone who wishes to transfer money. Think of it as a Venmo username or PayPal.me link. (e.g., 0x12B0aD31f483Cdf4741de8f5679A472E5fe3345G)

Private key: allows the user access to the money that has been transferred using the public key. The private key must not be disclosed to anyone else.

Web3: Defined by AP Stylebook, Web3 is a catchall term for the prospect of a new stage of the internet driven by the cryptocurrency-related technology, blockchain.

A Web3-based digital wallet (crypto wallet): It stores private and public keys that facilitate transactions on blockchain.

Seed phrases: A collection of 12-24 random-generated words which allow access to a Wweb3 wallet. It can be utilized to recover access to a wallet for cryptocurrency. This information shouldn't be divulged to anyone else.

The wallet that is not custodial is controlled by the individual who uses it. Their private keys are theirs and they have the full control of the Wweb3 wallet. (e.g., Metamask, Trust Wallet. )

Custodial keys to private accounts belong to third-party firms. (e.g., Coinbase, OpenNode. )

Peer-to-peer payments

There's a chance that you're contemplating "Isn't a major point of cryptocurrencies the fact that they're peer-to-peer and do not rely on third-party services?"

Absolutely, it is possible to collect the money of a client with no tool or service from third-party.

This is simply not realistic for the average person. They're not going to run an individual node, create transactions with a command line, or even keep track of the private keys for their account. Additionally that the vast majority of merchants will happily pay the transaction fee in order to offer customers a simple experience, while saving themselves lots of time and energy making payments and orders.

This article is focusing on the typical transactions made via e-commerce by using products and services that are likely to be used by beginner or intermediate users.

A brief overview of the steps to make a cryptocurrency payment

From the point of view of a consumer There are three main steps to take:

  1. Get access to a funded cryptocurrency wallet.
  2. Connect their wallets.
  3. Make the payment and you receive an acknowledgement.

The experience you get will be contingent on the processing company and wallets used. Let's look at some scenarios and discuss what's going on at each step to your client.

1. It is possible to access a bankable digital wallet

There's a wide range of options available to those looking for an online wallet that can accept crypto. Each option comes with specific features, advantages and supports of various chains, cryptocurrencies as well as the experience of making payments.

Traditional digital wallets such as PayPal or CashApp now support cryptocurrency transactions. Top crypto exchanges in this industry like Coinbase, Crypto.com, and Binance have their own applications that also function as wallets for payments. There are also wallets native to crypto like MetaMask, Rainbow, and many more options. Conduct the required research to discover the best option or options that meet your requirements.

When you've chosen a wallet, and preparing it for launch, the following thing to accomplish is adding money into the wallet to ensure that you have a fund to use. It is typically a simple process because most wallets offer an in-app payment option.

What is the process for a buyer to decide what currency to choose?

It's a great question! The majority of the time there is no need to worry about it, apart from the fact that fees can increase when customers require changing currencies. Some payment processors for crypto allow automatic exchange to allow customers to pay you with one currency and get it back in another.

If this isn't feasible, certain crypto wallets offer in-wallet exchange/swap functionality so that when a user has bitcoin (BTC) but wants to pay using ethereum (ETH) it's feasible to change wallets swiftly. A good option is to load your wallet with the amount of money you'd like to transfer, but this isn't always possible ahead when you're deciding to pay for a purchase.

2. Make sure they have their wallet connected to your site

There are two ways for users to link their wallets with your site. The QR code, or the browser's wallet connection. Crypto payment processors may offer either or both as options.

QR code

This method is ideal for users who use the crypto wallet in an app on their phone. If someone chooses to pay using cryptocurrency, they'll be presented with a QR-code that they could scan with an app tool to access their cryptocurrency wallet.

Image illustrating how crypto payments are made via QR code. 
Image text:
Crypto app payment via QR code
1. Merchant provides a QR code at checkout.
2. Customer scans the QR code to review and authorize the transaction in their crypto app.
3. Merchant site confirms receipt and completes the purchase.
Methods to receive crypto-based payments by QR code.

The browser wallet is connected to your account

It is the ideal choice for those who connect to their cryptocurrency wallet through an extension for their browser that is online. When a user chooses this option , it asks them to join to their Web3 wallet, by pressing an icon, which allows the browser to open its wallet and requests for the authentication required to connect.

Image illustrating how crypto payments are made via browser extension.
Image text:
Crypto wallet payment via browser extension
1. Merchant provides crypto payment options and browser wallet connection prompt.
2. Customer selects their browser wallet to review and authorize the transaction within the extension.
3. Merchant site confirms receipt and completes the purchase.
How to pay for crypto via browser extension.

3. Complete the payment and get an invoice.

Whichever method the user decides to employ, the application will present instructions that guide the user on how to pay for a bill - either in the application or through the browser.

When the payment is completed, the payment may be delayed. The delay is indefinite (usually just a few seconds) until the payment has been checked through the blockchain. Once this is done, both you and the recipient will receive confirmation. When transactions are made directly on-chain, you may be each issued an ID for transactions on blockchain.

Then, that's it!

What does this procedure apply to retailers?

There's a significant distinction between a customer who is confident with cryptocurrency and is ready to conduct a purchase payment, and someone who's had no experience with the currency prior to. It's a process of setting up the right crypto wallet, using it to fund it, and knowing how to make a purchase is all a barrier to accessibility.

At first, the digital payment system will be based on the most experienced users of crypto. As time passes, this number is expected to increase significantly. So, if your followers or customers have expressed interest in cryptocurrency It could be beneficial to direct them to reputable sites so they'll be able to understand the best way to make payments in the manner they'd like to.

Benefits of cryptocurrency payments to your customers

  1. They have crypto and are keen to invest it! It could be that they're an early investor, an experienced trader, or they want to get their cash into crypto.
  2. It's cheaper for them to make direct payments to crypto rather than pay the exchange or forex fee for traditional payments. This can be especially the case for customers from abroad.
  3. It is possible that they will be ineligible to utilize the various payment options.
  4. Certain people prefer to keep certain transactions confidential or keep them apart from other financial transactions.
  5. They feel it's more convenient and secure.
  6. They value being able to transact without paying fees to traditional financial service providers (i.e., they're ideologically-driven).
  7. There is no limit to every day payment amounts, which is true especially for expensive, expensive things that could surpass a certain amount each day on the user's account at the bank.
  8. The buyer is paying for the digitally native asset such as an NFT.

Customers' needs to be considered

It's evident that there are plenty of choices regarding cryptocurrency payments based on a consumer's perspective. Here are some factors to keep in mind when selecting as well as operating cryptocurrency payments:

  1. How simple is it for the customer to make payments? What currencies are accepted?
  2. Do you have clients who are exposed to the costs of cryptocurrency exchanges directly? It might be more costly for them to be able to afford a service if it is full.
  3. Do you know how to resolve disagreements? This is especially important when there's the absence of standard refund and chargeback methods. Clients who are unsatisfied or unsatisfied with the service are more likely to make comments and leave negative reviews.
  4. What time will your customers have to wait for their order confirmation? Depending on how you're allowing your customers to pay for their purchases their purchases in the future, they might have to wait longer than normal. In this instance, an outside party can help, as they can typically keep fees as well as confirmation times very low.
  5. Are shoppers in need of information? The customers might appreciate information on the ways they can pay using crypto. They may also need guidance regarding security and how to prevent scam transactions.

Customers can rely on your services to assist them in embracing the new world of payment

Merchants can choose crypto payment process methods that are easy and well-known. The customers, on the contrary, will be enjoying a different experience with their payment.

There are thousands of people who are prepared, ready to, and capable of paying using digital currency. Although crypto-based payment methods are increasing in ease and simplicity, but it's important that merchants know the experiences of their customers as well as the implications of their choices to make the most out of this growth potential.

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