The Way Kristen Bousquet Helps Her (130+) Members Earn Money
Charlotte located within North Carolina, Kristen Bousquet is on a mission teach creators how to make income through their online influence as well as creative thinking. She also assists others in developing branding partnerships, design digital goods, or market the services they provide and her goal is to assist them when they do this full-time.
She's taught using her personal experience. her journey into creating web-based content started with the year 2015. Following her graduation from fashion school in the field, she started the hair, makeup photo and makeup company that she grew into a multi-person group of. "It was quite a bit of fun, however I realized this wasn't my thing," she shares with . "I didn't feel excited going into work every single day. ."
In the early days of operating her own business, the business, she was in charge of its social media channels. Additionally, she took photos of her outfits, and posting photos on her own Instagram account, which is @kbousq. "I was thinking about whether I could run social media as a full-time work," she says.
In the beginning, she was working on sponsored brand collaborations. In spite of her doubts she opted to go into the field and make social media into a professional job. The company she sold a share of her makeup hair and photography company in 2019, for $100k, and using the money, she devoted herself to becoming an influential person. In addition to being able to work with big brand names like Crest, Shutterfly, and HelloFresh, she offers various services through the Soulcialmate business. These include one-on-one coaching, selling digital items like ebooks, templates and planners on the Etsy store, as well as teaching two self-guided courses along with a subscription program that is attended by 134 people and makes $4,000+ USD each month as a continuous income.
This is how she achieved it:
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- Attention was given to her viewers
- She changed from a one-to-one design to one-to-many.
- She created a cheap cost ticket offer for the membership program.
- She developed a marketing funnel that's simple
- Her course was promoted using different methods to promote her program
- She picked prices she was comfortable with.
- The client enlisted a team to ensure she's in a better balance life and work balance
- The woman was open to pivoting
She paid attention to her audience
In 2018, when she ran her own hair, makeup as well as photography business, she started posting regularly to her personal Instagram account. She grew her followers and increased her followers. After an entire year of constant posting, she began to use the social media platform fully.
Her niche of content creation was fashion. Her posts showcased her latest fashions and captured them creatively. "It wasn't just about clothes, but also cool spots that I visited and my post-production procedure of editing my photos," explains Bousquet.
Her followers began to become more involved in the logistics and photography aspects of her business. "That's the moment I decided sharing pictures and also the commercial side of my business, rather than just fashion. There was no need to be about clothes any more," she shares.
In the beginning of 2020, she began getting inquiries about her work as a full-time content creator. "I noticed that I was receiving numerous questions, which I would spend hours addressing in my DMs every day," continues Bousquet. "I thought, "clearly there's something wrong that people are still coming at me with inquiries .'"
It was like the light bulb went through her brain. she realized that an additional source of income besides partnership with brands was feasible in the form of one-on-one coaching.
She switched between an one-on-1 model to a one-to-many model
As she began working with online creators one-on-1, she noticed that she kept repeating the same things over and over again for every client. "I thought that maybe it was just a case of timing ?"
The result was her very first program, Impact to Income which is now her highest-ticker offering valued at $1000 or more. The program includes self-guided courses as well as three individual coaching calls.
The course was initially offered through Kajabi but the instructor became dissatisfied by the user interface because she was feeling like she was required to jump over hurdles to put her course together. Her choice was based on its simplicity of use.
"I am able to grasp what's going on. But, it is possible to accomplish a myriad of tasks," she explains.
Following the launch of Impact to Income, the course will be available in 2021 and a second course in 2023 -- which is a middle-tier course that costs around $500-Brand BFF. This course includes a social network and materials such as templates, tutorials and workbooks The course is guided by a self-guided instructor with four courses.
She developed a cheap ticket cost - the member program
Bousquet states that the accessibility of information is crucial for her. "Spending between $500 and $1,000 to attend the class is not practical for everyone," she says. "I wanted to offer a lower ticket item however for the sake of this, but I also determined that I respected my time. Therefore, I can't provide everyone with the chance to get a personal coach-to-coach call for $20. ."
She came to the conclusion that a membership plan, like Social Suite, would be the perfect low-ticket option as it gives users access to fantastic resources and communities, while also generating regular revenue from people who joined each month.
The first membership launch was in the month of June 2022. At present, the membership has a participation of 129 people and everyone pays monthly fees of $44 USD. If you've taken part in one of the past courses or completed her other courses and completed them, she offers them an additional discount off the monthly cost (and readers can also avail this offer when they apply the discount coupon ). "A lot of those students have been enrolled in the course since the beginning," she says. "We have been very successful at keeping our members. The rate ."
Most members are on the site not only for her resources, such as videos, templates, and eBooks but also because of the group; Bousquet hosts live group meetups every month, where all participants are online on Zoom. "We meet and discuss about our challenges and successes--virtually. We refer to them"date nights,"" she said.
"Having this safe space of creators who are going through the same experiences as you is a great way to bounce ideas with the others" she adds. "Plus Members have access to me as well as a network of people who may be going through similar things ."
She also offers brand opportunities through her monthly membership, and students are able to have discounted chats through Bousquet. "We browse through the Internet for opportunities that creatives can apply to," she says.
What's the most appealing feature about this? She spends between two and five hours each week focusing on enrollment by responding to questions. Additionally, she spends one hour each month creating a new resource that goes into the library of materials for the class. "It's not a huge amount of time that I have to ."
She designed a basic funnel for sales
Bousquet attracts fans to her venue through her popular podcast, Soulcial Scoop Podcast. She also offers her gratis The Anti-Pitch Method.
She also sends an email sequence of welcome messages to a total of 2,000 users. The newsletter includes the results as well as personal stories of people in Soulcial Suite, as well as details on what the program actually means. "That newsletter may be the most important component of the funnel we use" she claims.
If her members want to learn more about their company, she directs them to other courses: Brand BFF, and Impact on Income. "A large majority of people who purchased my courses are members of the Soulcial Suite." the instructor says.
Her course used different channels to advertise her class
Her audience is mostly made by creators and those who are looking to use social media in order to increase the revenue of their business in a certain way, whether they're small or owner-operators. In order to host her social communities in each class, she uses Circle.
The author claims to have the appeal of a broad spectrum of consumers. "Some individuals I've been working with did not have a partnership with a brand while others have been engaged in this full-time during the past five years. Every one is in a different moment within their ."
She mostly works mostly with women who are from 18-34 however there are some men, as well. In order to reach her target audience, Bousquet uses a variety of platforms; she spreads her message through her podcast and Instagram accounts, as well as often broadcasts live on TikTok. "Almost every time I'm on TikTok live, I'm greeted by the average of one new participant in Soulcial Suite. Soulcial Suite," she declares. "Sometimes it's tiring but the experience is so powerful. ."
"When I first started Brand BFF, I went live via TikTok daily for the duration of a week," says Bousquet. "I think that the vast majority of those who took the course were able to purchase it through TikTok live, as well as Soulcial Suite ."
In addition, she utilizes Instagram to promote her classes. She posts on Instagram about the accomplishments of her students and encourages people to get in touch for help if they'd like to know about these things too. Though Instagram is useful however she uses it more for an extended chat platform to people. TikTok however, on the contrary aspect, is far more efficient at converting. "A large portion of those in the community are people that have been following me or in my group on Instagram for a while now ."
She selected prices that she was comfortable with
Based on Bousquet she is of the opinion that pricing is the most challenging part of becoming an online creator. "Everyone suggests charging your value, worth and worth. However, are you worth just $500 or $1,000?" she laughs. "It's hard to assign the weight of your life on it ."
To choose her pricing her first idea was to look at what other companies charged. Her next thought was about the people she wanted to reach. "A large majority of artists I work with are just getting started in their careers. it's hard for them to be comfortable making the investment of $6,000 for being an influencer, if they didn't know what the process would play out," she says.
"I hear from people constantly asking me to increase my charges," she continues. "But I'm sure that my prices are affordable for the clients I service and am happy with." ."
When it comes to Bousquet choosing a reasonable price can be a sign that you are an expert in coaching for the right motives. "It's very easy to be fooled by coaches, which has happened to me," she says. "One thing that's important to me is that I'm not slapping people with excessive fees. I'm here to support them ."
The group she brought on in order to allow her more time to relax and enjoy her job.
In the hope of having enough time to concentrate on making videos as well as marketing her classes through her podcast, Instagram as well as TikTok, Bousquet hired a handful of team members including an audio editor as well as two virtual assistants, as well as a community manager that assists in managing the Soulcial Suite community. Eventually, she'd love to hire a virtual assistant to assist members with their queries too.
Her staff have assumed all the work of managing her company, she's in a position to focus on her objectives and is pushing for the program of membership. "It's very beneficial to myself, as in the past few years, I've spent too much time at work and felt exhausted every now and then," she shares. "I am so happy that I have a great time-splitting equilibrium ."
Additionally, with the formation of an association which she's joined, she's been able be more productive in her pursuit of various interests she's interested in. "I'm very involved in the animal community as I am a speaker in the council chambers of the city as well as participating in volunteering activities that simply fills my heart so much ."
When it comes to hiring staff members, She advises online creators take the time to research prior to employing anyone. "Don't be afraid to inquire about writing samples or the statistics of work they've completed for others," she says.
She was willing to pivot
If you're looking to design your own online courses she has some ideas.
"There are online courses on everything at this point," she says. "I do not think that you could reinvent the wheel for your particular subject. However, you can put your own personal twist and knowledge into it ."
"Make your brand unique to yourself," she continues. "There are a lot of courses on how to get branding partnerships but you're the person with the key ingredient. It's you who can be the one to make a difference even though there are so many courses which are likely to teach the same ideas. ."
She advises online course creators not to approach creating online courses using the strictest software. She suggests instead being flexible in experimenting with various courses and topics and pivoting as needed.
Bousquet is working towards expanding her reach but she's focusing on it one day at a moment and has no idea when online creators will be in the middle of the tunnel in the next six months. "My objective is to simply keep working with participants," explains Bousquet. "That's the most important part of my job at the moment ."
"Honestly I'm thinking that it's better to keep doing my current activities at the time, and I'll feel content," she adds.
If you're looking to jump into the world of creating online courses this is the right time. Register today and get started at no cost.
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