The Way Amy Lang Made $113,000 Helping parents teach their children about sexual health
Amy Lang assumed that as an adult, she would know precisely how to conduct the discussion' with the kid she was raising.
As an instructor on a contract basis of parental and sexuality over the span of 17 years, she got acquainted with discussing sexuality every day. However, she was unaware of the depth of her discomfortand naive - her feelings would be when it was an appropriate time to have a discussion about sexuality within her house together with her young son. "I am embarrassed that I had "the discussion" concerning sex with my son. I'm a teacher of sexuality," she says.
In search of ways to become a trustworthy source for her child, she started to conduct more research. She could benefit from her knowledge of applied behavior sciences when she began to learn how to talk with children about sexuality. It's a subject, she feels, that is vital, yet often left out. "We all know that kids need physical, mental, as well as social and mental health. However, we do not discuss sexuality because it's taboo for us," she claims. "We do not have a lot of knowledge concerning sexual health, and children grow sexually."
After analyzing her findings, she found herself in a position to add additional tools into her toolbox and was inspired to help parents and their children with the same area, however this time through online classes. The first course she offered online was Birds and Bees Solution Center for Parents. The following year Lang began her second program with Preschoolers, private parts, and Playmates. "My faith is that information is empowering." Lang says. Lang. "The more you know and comprehend, the more you'll be able to support your kids ."
Online courses make up about all of her revenue. Since she launched her initial online course in 2017 the course has brought in over $113,000 in earnings. What's the best part is this? It's all based on her email list as well as her personal word of mouth promoting the courses. "I don't have to work for it," she laughs.
"I'm making some cash while I clean dishes."
As her success were growing by the day she kept an unwavering view of her actions. These are just a few instances:
Skip ahead:
- She makes use of
- She constructs an email-list
- She makes use of social media as a marketing tool but not to advertise
- She designs a member course
- She develops an additional course
- She develops content through trials and errors and
- She'll determine the user's desires and needs.
She makes use of
Lang was a business owner for more than 10 years before launching the first online course. Her love of giving classes on-the-spot, and has performed in-person workshops and presentations The idea of online classes was a natural step for her company.
Also, she wanted to be able to communicate with a variety of parents and other parents who are involved with children. She also wanted everyone to have the option to take classes at your house. Sexuality is a delicate issue for certain individuals, since online courses provide students with the privacy they need to learn.
The instructor decided to host her courses over different platforms for online learning. "It was most accommodating and user-friendly and also affordable," she shares.
HTML0 She develops an electronic database for email
The year in which Lang started her online classes, Lang was building a large email list of over 17,000 subscribers.
The process she used to build the majority of her newsletter list was quite simple. Live instruction was where she handed her students a QR code that led them to the newsletter sign-up page. In addition, she moved her tablet across the room to make sure that everyone could manually enter their email addresses. One way she used to achieve this was inviting people to send her emails during the middle of her class. The students who received her emails were hooked and wanting to know more.
While she is at it the blogger continues to gather emails through live broadcasts and through her website. The page's navigation bar has the button that says "free" tips. If users hit the button, and then click and then click it, they'll be directed to a page that allows them to type in their email address in order to get seven free tips to being able to enjoy excellent Birds as well as BeesTalks. This offer will be sent via mail and can also guide people to her school.
Even though she maintains a large list of mailing addresses She reminds teachers of online classes that this has not happened during the course of the evening. "I've been working in this field since 1997" she states. "That's 1,000 people a year. This isn't something that I'm accustomed to. It's a long procedure to create a winning course in the lack of a solid base."
Social media is used for marketing tool , but does not use it to sell products or services.
Although she's got an YouTube channel with more than 850 followers, she has an Instagram account with nearly 4000 subscribers, a Facebook community with 10,000 members, and as a Q&A-style podcast. she says that her email list has the greatest level of conversion. It's actually not so. She doesn't use the social media platforms to advertise her classes, only the email list she has. "It's far more personal to get an email in the event that you get an email. This is the way it works," explains Lang. "Social media is used primarily used for marketing, it's not for selling to me ."
While Lang isn't dependent on social media to market her classes, but she's discovered the platforms helpful in marketing. To make it simpler to her publishes identical content on each of her social media platforms every week. Additionally, she schedules her content in advance. Each article has an appeal to action. She encourages readers to sign up for her newsletter, make a personal call with her under the witty title of"Quickie Consult," or "Quickie Consult" -- take benefit of an online class or perhaps employ her to instruct in person.
Although she's not part of an existing community in which her kids can be a part She helps to create an atmosphere that encourages friends on her social networksin particular by organising a series she names "Help Another parent.' In this the series, Lang responds to queries from parents while also allowing users to offer valuable ideas. "I frequently play with my buddies with me and many of them have been very supportive of their ideas," she says.
Lang recommends that course creators alter their courses to accommodate social media according to the needs of their customers. Additionally, taking into account marketing correctly is vital.
"Believe you can trust that the information you're sharing is valuable."
In addition to social media, as well as her mailing lists, her followers are growing organically through word-of-mouth. The majority of people who have gone to her classes in person or attended online classes spread information to their parents and teachers.
She designs a membership course
She has two main viewers parents of children aged 5-12 years and expert that are mostly early education specialists.
The program she offers was specifically created for parents. Birds & Bees Solution Center for Parents is available through an online membership website for $89 USD for the year. It was uneasy before it was finally settled on the amount; the founder wanted it to be as cheap as it could. "I would rather there not be a lot of worrying about price," she says. "I would prefer simple and easy"yes" ."
Lang describes the course as the program to an "library" comprising materials that comprise handouts, documentation, audio recordings of special topic webinars and other resources and classes on a weekly basis that are known as "Hump Days Half Hours.. Each session is comprised of one hour of instruction , and the instructors for the group. "These sessions are among my top sessions because they're live, and I'm able connect with my students,"" Lang adds. Lang.
The course was designed using the same format as libraries since the vast majority of parents have just one concern. Instead of having an infinite quantity of material to go through to have their question answered, libraries allow students to select and choose what they'd like to study. "With libraries, you have no need to be concerned about the content's suitability to your requirements or how old there is already a lot of it," adds Lang. "People often say to me constantly, 'thanks for this. It really helped .'"
The course is created and updated consistently. "I can assist many parents but not having to go," she says. "It's only one of many advantages to having a website with the possibility of membership ."
She also creates an additional course
Alongside helping parents and children and their families, she also collaborates with experts , particularly early childhood educators, to assist in the prevention of sexual violence.
The course 3: Preschoolers, Private Parts, & Playmates is designed for this class of kids. In this course, she will discuss the sexuality of young children during the beginning years as well as the normal norms as well as the less-than-typical ones, and the best way to detect whether a child requires assistance.
Additionally, the program offers organisations with an affordable way to hire her. "Some firms aren't financially prepared to take me on," she says.
Once students have finished the course and are done with the course, she won't attempt to upsell them on the products they have purchased. The goal for 2023 is to put more efforts to sell a "Quickie Consult' or e-book Sex Talks for Teens: What to say and how to do it.
She produces content using test and
It took Lang some time to grasp the steps in creating the materials she had to write for the online course that required a ton of testing and trials and. As Lang is pondering the development of her online course . The most challenging part was to figure out the perfect length of her video, which handouts should she contain (and how much they are helpful) as well as deciding the type of content that is most liked by the audience she wants to reach.
If she is reflecting on her course development and course design, she'd like to have did an audit after the initial year of development to determine what was happening and make modifications based on the feedback. She has modified the content since, she believes that feedback is paramount to help increase her effectiveness as a creator.
Her initial goal was to create videos lasting hours in order to support her class- until she realized that they were too long. Then, she reduces them into smaller pieces and makes them simpler to comprehend, given that her viewers are parents with hectic schedules that aren't able to find a lot of spare time. "I want to make things straightforward and easy," she says.
Her family doesn't assists with the creation of material. Instead, she claims she reads books and is always up-to-date with her research, and allows her parents' demands help when it comes to creating new material. Also, she has colleagues she works with whom she can consult to come up new ideas or provide assistance.
She's able to discern the preferences of her audience and desires
If you decide to start an online education business , it is suggested that the creators determine why they want to develop the course. The "why" helps in setting a clear purpose to be able to start small and work toward.
Lang also stresses that it's crucial to be aware of what your target market wants. "What you think they'd like and want isn't the thing people actually need and want," she explains.
To understand the needs and expectations of your potential customer Lang advises that creators invite customers to complete surveys online. Then, they can use the responses to guide the creation of online classes. "Be persistent and always keep your eyes on the future and remember that this isn't just about you. Your focus should be on the people you serve," she says.
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