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The Ultimate Guide for Naming Your Membership Levels and Subscription Tiers

Jul 19, 2024

Reader Disclosure

What would you think if we informed you that carefully-planned and well-crafted levels of membership can make a big change in the way you run your business?

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Yes, it is.

However, you may have known that already.

Here's why getting these names correct is crucial:

  1. It provides Clarity The clear and precise names let potential members understand what each tier offers in a glance. If they know what they'll get, it's easier for them to select the right tier for them. is most suitable for their requirements.
  1. It Reflects Your Brand Names for your tiers should be consistent with your brand's character and voice. If the names reflect your brand as they reflect the brand's personality, they can help build a cohesive and professional image that your customers are able to be confident in.
  1. It makes you stand Out In a highly competitive market, distinctive and unique names can make your levels make an impression. The most memorable names grab interest and can make your membership options more distinctive.
  1. It Boosts Sign-ups The bottom line is that great names in the tiers can lead to greater sign-ups. If people are able to feel a connection with the names and understand the advantages, they'll be more likely to sign up.

Namely naming your member levels in the correct way will help to clearly communicate with your target audience, strengthen your brand, and attract new members. It's worth spending the time to think of names that are effective for your organization.

It is crucial to name your Membership Levels in a Clear and Appealing Way

Names that are appealing and clear can do more than simply label your tiers; they tell your potential members what to expect and the reason they should be thrilled.

A name that is good can make the difference between someone eagerly joining or moving to a different company.

watch >> how to create memberships (+ an overview and setup)

Naming Your Membership Levels in an Easy Way can help increase your customer understanding

Utilizing simple, clear and concise names to describe your membership levels and levels of subscription is vital to helping potential members quickly grasp the difference between every option.

Once they know the benefits each level offers, they can make informed decisions without feeling overwhelmed or confused.

Take note of the differences between complicated names and straightforward ones. For example, an online fitness site

  • Highly Complex Names: "Platinum Ultimate Workout Program" or "Silver Essential Fitness Plan"
  • Straightforward Titles: "All-Inclusive Fitness" or "Premium Workout"

Simple names instantly inform prospective members what they can expect. This makes the selection process more smooth and quicker.

Attractive Membership Level Names Help Increase Engagement and Sign-Ups

The appealing names don't simply inform, they also attract prospective members and potential subscribers through making every tier attractive and worth the investment.

A tier with a name that is well-known can generate enthusiasm and interest, thereby entice people to join.

Reflecting the Benefits and Values of Each Tier in Your Members Names of Levels

When it comes time to name your membership levels, it's all about showing the things that make each level special.

Names that are appropriate can emphasize specific benefits and advantages of each level that will make clear to potential members what they're getting for their money.

Explore ways you can make names that are distinctive and make your offers irresistible!

Strategies to Communicate Value When Naming Your Membership levels

Integrating value-based information into the names of your tiers is crucial for making each choice attractive and worth your time.

Here are some strategies to achieve this:

  1. Make use of descriptive words:Incorporate adjectives that highlight the positive aspects of each tier. For instance, words like "Premium," "Exclusive," "Elite," and "Advanced" can indicate a superior quality of service or feature.
  1. Reflect Special Features: If a tier provides unique services, make sure you mention these features. An example of a name such as "On-Demand Courses" versus "Live Webinars" can clearly distinguish between various types of content delivery.

How Do You establish Hierarchical Clarity when Naming Your Membership levels

Making logical connections between the names of your tiers helps people to appreciate the benefits when they climb the level of the hierarchy.

The following tips will assist to establish clarity in hierarchy:

  1. Start Easy Beginning with a basic tier that provides essential functions, with names like "Basic," "Starter," or "Essential."
  1. Indicate Progression Utilize names that indicate that there is an improvement or upgrade such as "Plus," "Pro," "Advanced," or "Ultimate." This indicates that there is an improvement in quality and benefits.
  1. Avoid Common Pitfalls Make sure that the names do not appear unclear or confusing. As an example, you should avoid using phrases such as "Deluxe" as a middle-tier choice if the higher level is known as "Standard." These inconsistencies can confuse potential members about the true importance of each tier.

 Example of Tiered Naming using Indicates Value Clearly:

  •   Streaming Service  :
  • Basic stream
  • HD Streaming
  • 4K Streaming
  •   Fitness Membership  :
  • Basic Workout
  • Advanced Fitness
  • Elite Training
  •   Software Subscription  :
  • Starter Plan
  • Professional Plan
  • Enterprise Plan

These examples show a clear progression from beginning with the basic and ending with the most sophisticated and make it simple for customers to understand how value increases.

By reflecting the value and benefits of your plans in the names of your tiers, you make your offerings more attractive and assist potential members see what benefits they can get, thereby encouraging people to select higher-tier plans.

Tips for Creating memorable and brand-aligned Names for Membership Levels

Tips to naming your membership levels

Names that are memorable and aligned with your brand help your levels stand out which makes it easier for prospective members to remember and choose which one is right for them.

Let's look into some useful ways to create names that aren't just attractive and distinctive, but are also exactly aligned to your brand.

  • The name of your tier should reflect the brand you represent If your company is formal and professional, your tier names should reflect that. If your company is humorous and fun the names you choose can be more playful. A tech company might use "Developer" and "Enterprise," while a fitness company might use "FitStarter" and "ProFitness."
  • Use Brand-Specific Terms: Use words that relate to your business. A cooking subscription service might utilize "Home Chef," "Gourmet," and "MasterChef" to appeal to their target audience.
  • Stay Consistent With Brand Strategy Make sure the names of your tiers are consistent in your overall branding plan. Consistent naming helps build an authentic brand image that customers can easily recognise and be confident in.

By aligning your tier names to your branding name, keeping them short yet memorable, and injecting some imagination, you'll be able to create names that attract and draw customers in addition to enhancing your brand's image and the values.

Exemples of successful subscription Tier Names from Various Industries

Are you looking for ideas to name your membership tiers? Sometime, the most effective ideas spring from seeing what's already operating in the real world.

When you look at the names of successful tiers across a variety of industries, you can get the impression of what connects with consumers and the reasons behind.

The examples below might help inspire you to think of new ideas and help determine your own name strategy.

Successful Subscription Tier Experiment in the SaaS Industry

In the SaaS (Software as A Service) business, the tier names often reflect the service level and features available.

Slack Pricing

Slack's approach is simple, with names that indicate clearly the development of its features and services. "Free" offers basic access and "Free" provides basic access, while "Pro," "Business+," and "Enterprise Grid" indicate increasing levels of service and functionality, in order to cater to different business needs.

Successful Subscription Tier Experiment within the Media Industry

Entertainment and media subscriptions typically employ tier names to reflect the accessibility of content and features that are premium.

A great example is Netflix:

Netflix Pricing Plan

Netflix's names for tiers are easy and simple, which indicates the quality of service. "Mobile" is suitable for users who want to stream on their phones only "Basic" offers basic access, "Standard" offers a greater amount of features, while "Premium" suggests the best service with the greatest features. Additionally, they include video quality for each tier and explains the distinct advantages the user will receive.

Successful Subscription Tier Experiment within the Ecommerce and Retail Industry

In the ecommerce and retail sectors, membership programs often utilize tier names, which highlight loyalty to customers and provide special benefits.

Let's an overview of Amazon's business strategy:

Amazon Prime benefits example

Amazon has simple, yet effective names. "Prime" has become synonymous with benefits that are exclusive and speedy delivery.

Quick Recap

We've already seen that appealing and clear names are crucial in helping prospective members to understand the difference among tiers.

We have also explained that highlighting the benefits and value from each tier using specific adjectives, and by highlighting the most important aspects ensures clarity while highlighting the features that make each level unique.

Remember that in order for your company to stand out it is important to use name that is memorable and aligns with your brand's identity,

In the end, we have shared examples of successful companies that have been successful in the SaaS, media, and e-commerce industries that can inspire your business' tier name.

The final decision lies up to you, look at your current tier names and follow the suggestions discussed in this article.

We are looking forward to hearing your ideas, experiences, or questions by leaving a comment below.

Sarah O       Sarah is passionate about de-stressing the technical nitty-grittys of web-based sites, plugins and digital marketing. As a writer for content for Member Press, she has an eye for creating engaging and informative written content. Sarah is a key player in educating and empowering users with the full power of Member Press plugins. Bringing a blend of expertise in technology and a creative flare her goal is to ensure that each piece of content not only informs but also inspires. In her spare time, she enjoys exploring the latest developments in technology and marketing, always seeking new methods of improving the experience of users.