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The top 41 free marketing tools: Ways marketers can do better with less cost-effective options

Mar 16, 2023

The best marketing tools will save you time, money and can make your work more efficient, but here's a kicker -- finding them is never easy.

Test out new tools and see what they can do to improve the workflow of your mission. It requires time, energy and cold sales messages galore. And the result? Try a plethora of tools for free, but you'll rarely will you ever come across the top performers.

The good news is that we've put together the following list of internet-based marketing tools that are free to help you get out of this nagging dilemma. This list contains tried-and-true tools I've personally utilized (and I would highly recommend) or genuine marketers trust and rely on.

Make sure you bookmark this article so that you'll be able to return to it at any time you'll need a shortlist of tools including AI-powered writing tools to time-savers as well as platform for managing projects.

Marketers, which are the useful tools for productivity and marketing that are free? you can't live without?
Disclosure: This is an article I'm working on for a client.

-- Masooma | Content Writer (@inkandcopy) The 6th of March, 2023

You can jump to any category:

Free CRM software

1. EngageBay

EngageBay is great for small- and solo business marketers for tracking and managing sales deals in one platform. It provides a simple-to-use drag-and-drop interface , as well as filters that allow you to segment contacts.

2. Zoho CRM

Zoho CRM is part of the Zoho suite of products, giving you the option to download 5,000 records at no cost, with the option of removing the records that are not being used in your lead which frees up space in the freemium version.

 Option to pay when ready:

Freshsales CRM. It gives you artificial intelligence-based features to prospect, qualify leads, and close deals.

Video makers

3. Create

You can edit the video that you create to add titles or other elements to it. You can also use the aspect ratio feature to change the size of your video in a matter of seconds. You can also connect your account with platforms like Facebook as well as Constant Contact to share the video content you create directly from Create.

4. iMovie

iMovie is still a standard for video making, especially for beginners. The free video editor available for Apple devices lets you make simple videos in the field. Create a new video from scratch or ask for assistance from the program's Storyboards or premade templates.

 Option to pay once you are ready

Create's premium plans to unlock advanced features such as creating personal CTAs and end cards to your video as well as accessing engagement metrics.

Social media tools

5. Buffer

The free Buffer plan lets you handle three social media channels. It lets you plan and schedule ten posts per channel (such an efficient way to save time! ).

6. Social Remarks

Social Mentions tracks your company's mentions as well as hashtags in social networks, revealing how often and in what manner your intended audience is discussing you, or using your personal hashtag(s).

7. Hypefury

Hypefury is a specific Twitter scheduler -- great for marketers expanding their reach on Twitter. You can plan not just tweets, but also Twitter threads with this program.

8. Sparktoro

Sparktoro is an instrument for analyzing the audience. Its tools are free and will give you an estimate of Twitter users' real influence, help analyze their social media followers and display what other marketers are talking about and tweeting about through Twitter.

 Paying option to think about at the time of its completion:

Hootsuite   for organizing, planning analysis, and even reporting on your social content with the same tool.

Tools for editing and writing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. It does this by emphasizes long sentences that are difficult to read as well as ones that employ passive voice.

10. Grammarly

Grammarly freemium catches typos and examines your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the software so that it is able to write your content -- great to use on days that you don't feel like or can't (God forbid!) write.

12. ChatGPT

ChatGPT helps with creating ideas for brainstorming, getting the first drafts out, writing meeting itineraries, and more.

 Paying option to think about at the time of its completion:

Writer that improves readability in grammar, repurposing, and grammar whilst maintaining your branding voice and standard of editorial.

Collaboration and brainstorming

13. Miro

Utilize Miro's free program to design three editable mind mapping and brainstorming boards (or select from their library of templates for brainstorming).

14. Figma

Figma is a completely free tools for team collaboration that can be used to create prototypes and collaborating on designs.

 Option to pay at the time of its completion:

Twist to facilitate async-based collaboration among teams, including systemized share of files.

Tools for marketing content

15. Coschedule headline analyzer

Headline Analyzer evaluates your headlines for SEO and click worthiness to help you create headlines that drive engagement.

16. Blog Topic Generator

Enter five words related to your niche or blog theme and the HubSpot Blog Topic Generator will give you a week's load of ideas to post on.

17. Content Idea Generator

Portent's Idea Generator is a great tool to spark thoughts for content writing. Input a search term and the tool will give a fistful of fun suggestions that you can then improvise on.

18. PrimoStats

PrimoStats offers you unique stats that you can add to your site without wasting time down in the rabbit hole of research. Free plans give the user access to over 1,200 statistics.

19. Yoast

Yoast is a free WordPress plugin that helps optimize your content for SEO by evaluating the use of keywords and its the readability.

 Option to pay when ready:

GatherContent. It's a content operations platform which lets you control your entire content marketing -make templates briefs, style guidelines, briefs and a workflow for content complete including an editorial calendar.

Freelancer management tools

20. Toggl Hire

Toggl Hire lets you assess freelancers' abilities prior to hiring them by creating tests for their abilities.

21. Google Meet

Utilize Google Meet to hop on complimentary calls with freelancers in order to explain your brand and content requirements.

 Paying option to think about at the time of its completion:

Content Harmony for creating briefs for freelancers.

Invoicing tools

22. Zoho invoice

Zoho Invoice lets you make free invoices.

23. Deel

Deel is a secured payments platform that allows recruiting and paying teams across 90 countries (in the plan for free).

Invoicing can be automated using Deel premium Pay contractors in 150+ countries, and more.

Tools for design and graphics

24. Canva

Canva Canva is an extremely simple and user-friendly tool for creating blog and social media graphics within just a few minutes. Utilize the template to begin or create your own if you've a knack for designing.

25. Venngage

Venngage is another intuitive software for DIY designers that allows you to create five beautiful and free visuals, including informationgraphics, presentations, reports chart, graphs, and printable.

 Option to pay at the time of its completion:

Visme. Use it to create animations, videos and access your visual video's performance statistics.

Tools to improve productivity

26. Otter.ai

Otter's basic, free plan transcribes 30-min long videos, webinars, and podcasts , so that you needn't perform it all by hand. It is possible to transcribe up to 300 minutes per month and upload three audio and video files.

27. screen recorder

28. Pocket

Pocket lets you save any content (videos or podcasts) as well as blog entries) to be read at a later time. You can also add tags to the content to make them easier to find and get the audio player to read text for you.

 Paying option to think about at the time of its completion:

Evernote to keep track of notes and organizing them, creating reminders, and sharing them with the team.

Time-saving and free tools for saving time

29. Zapier

Zapier lets you connect multiple applications, and then automates the process between them by using Zaps. Free plans let users create up to 100 one-step zaps per month.

30. Waldo

Waldo It's an absolutely free Chrome extension to speed the process of researching. It provides a completely ad-free Google search experience, extracting content from high-ranking pieces for easy skimming, providing filters to help users find what they're looking to find quickly and efficiently.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension that works by giving you website archives. Use it to source examples for the content you create as well as review the way your competitors or inspiring businesses planned different initiatives during the past.

 Option to pay when ready:

Zapier Premium for creating multi-step zaps.

Tools for managing projects

32. Trello

Trello is an extremely user-friendly tools for managing projects, offering the user ten completely free Kanban boards for managing your tasks using as many columns needed.

33. Notion

Notion is an entirely customizable project management tool. You can use it to build Kanban tables, boards, documents, or any other thing you'd like to create. It also comes with Notion AI that summarizes content, creates tables from linked content, and more.

34. ClickUp

ClickUp is yet another user-friendly and customizable tool that is easy to customize. Use it to create documents, view different aspects of your pipeline for projects, and so much more. If starting out feels daunting just pull out any of their templates, and you're good to go.

Asana. It's great for project, task and work management and comes with tons of integrated features.

SEO Tools for free

Google Trends will show the popularity of a particular keyword or phrase is in the defined time ranges.

36. Keyword Search Engine

The Keyword Rank Checker from Ahref will show you the place the search term you type in appears on pages that show results from search engines.

37. Website Authority Checker

Another free tools by Ahrefs, Website Authority Checker show you a target site's domain authorities (DA).

38. AnswerThePublic

AnswerThePublic includes all the inquiries that people have asked about a keyword.

39. Keyword Tool

The free Keyword Search Tool developed by Ryan Robinson gives you keywords for terms you search for that show the volume of searches they have and their ranking difficulty.

 Options to pay for when ready:

Semrush as well as Ahrefs for an entire suite of keyword research tools including link building as well as Clearscope for optimizing the content for better ranking.

Analytics tools

40. Google Analytics

Google Analytics is a free software that tracks your website's visitors and their engagement (how many hours they're on a webpage, for example).

41. Hotjar

Hotjar's free plan gives you unlimited heatmaps to understand the way your visitors are interacting with your site -- including the CTAs they're clickingon, as well as what's causing them to get stuck.

 Option to pay at the time of its completion:

Chartbeat to monitor analytics on engagement in real-time.

Additional resources for free

Hope you've found some helpful applications to use on this list of cost-free marketing tools. If you're trying to learn more about video marketing in particular, we've got plenty of information for you: