The Top 3 Marketing Trends to Grow Your Business

In the natural world, it's not the strongest species that survive, nor the most intelligent, but the ones that are the most adaptable to changing conditions. It is the law of natural selection at work, and you will see this principle working in the business world too.

In your role as an entrepreneur you must be willing be open to and to adapt to changes in order to be successful and endure. Changes in technology and trends, as well as changes in the needs and expectations of your customers as well as changes to your competitors all have the potential to destroy your business if unprepared. Instead of being resistant to the inevitable, get in front of it when it happens and adjust accordingly.

  Now is a great moment to start a new business around your expertise  

In all industries, customers look for data to help them solve a problem or attain a particular outcome. It is a great opportunity for individuals to package their knowledge and experience into products, programs, or services that are sold at a profit.

For a better understanding In 2017, the world market for online learning (e-learning) reached an enormous $255 billion ( World Economic Forum). That's not even including the money that is invested in coaching, consulting and professional guidance, as well as non-fiction publications.

But whether you're an author, speaker or trainer consultant, online course designer, or a service provider, there is a new reality that is important to be aware of when you develop your company.

Since the beginning of time there has been a huge amount of information that is free or cheap has been made available on the internet. Some of it is great (and some just not as good), but the reality is that information has lost the perceived value that used to. In a lot of industries, information has become an item of trade, meaning selling information has become increasingly difficult.

Customers aren't likely to need any more details. They have enough of that available at their fingertips already. What they need is somebody who will help them to apply the appropriate details in the proper way,to solve their problem or get the outcome they want. What they need is a transformative.

  The dawn of Transformation Age  

I'm not sure who's responsible for defining the time period we're in however, if it were up to me, I wouldn't be calling this as the Information Age anymore. I would call it the Transformation Age.

In the transition between the Information Age to the Transformation Age, there are some things you need to know in order to adjust your company, grow faster, and make significant changes in the lives of other people by sharing your expertise and knowledge.

  Trend #1: Building Community  

The old way:Build a massive audience

The introduction of social media led numerous entrepreneurs to divert their attention on the most important things. Instead of creating amazing products and services to their clients, they began focussing on metrics that are not important, such as the number of followers, likes, comments, shares and shares they get on their social media profiles.

As an entrepreneur, you don't need millions of people to recognize you in order to establish an effective business. And you certainly don't need to establish yourself as famous. If you're not building a worldwide company (think Coca-Cola, Apple, Disney and so on.) there's no need for the whole world to know who are.

The new method:Become the leader of the community

Instead of attempting to create a huge audience, change your focus to becoming an influential leader in a group within a particular niche. Find out who your ideal customers are and then create a place for them to interact with one another, share thoughts, help others as well as reach out to them directly.

Facebook is leading the trend to build online communities. The year before, Mark Zuckerberg announced a major change to how they will display content in the News Feed. As time goes on, Facebook will be severely limiting the organic reach of articles from Facebook Pages. Instead, they are instead encouraging publishers to develop valuable interactions that develop communities.

Related:

   "Those companies that have strong tribes that have formed an authentic community will be able to shine. Those that don't are going to need to catch up fast."  

   - Scott Oldford  

  Trend #2 Trend #2: Premium pricing  

The way it was done in the past: Start by offering low-cost items, and later increase the price of your products to attract customers.

Over the past few years, we've witnessed a lot of early-stage entrepreneurs struggling to develop what's often referred to as the "Ascension Model" of services and products.

With the Ascension Model, you start by offering something cheap (like an ebook or short course) Then, you sell your clients higher-end products and services, such as coaching, consultation, and live activities. Here's what this can look like:

What doesn't work is trying to convince someone else to take a class when what they really want is private coaching. Or trying to market private coaching to someone who wants you to do their work and trying to sell a ticket for a conference for someone who would like to join a mastermind.

Every single one of these varieties of merchandise and programs will appeal to different types of client with different needs and financial budgets. Although upselling is a great idea in theory, some customers are aware of what they need, which in many cases doesn't mean it's your most cost-effective offer.

The new way:Start with high-touch offers as well as premium pricing

The demand is the marketplace has changed from demand for information to the desire for transformation. Customers need help achieving results and are willing to spend more to receive the support they require.

To keep this in mind, we recommend not trying to sell your customers the least expensive product at first with the goal of upselling the customers with a better product or service at some moment in the near future.

In particular, if you're still in the initial stages of building your business as an expert Our recommendation is to market a highly-touch service (coaching or consulting, a done-for-you service, etc.) prior to when you begin selling less expensive information products such as books and courses. As you grow in your capacity for working with people one-on-one, then start creating products that can help others.

What early-stage entrepreneurs often aren't aware of is that it can be very difficult to promote inexpensive textbooks and online classes to a huge variety of clients effectively. If you've just established your business, you should concentrate on selling more costly premium products first. then use the profits generated by those sales to finance the development and promotion of lower-cost items.

  Trend 3 the Customer Experience  

The way of the past:Acquire as many customers as you can.

Most entrepreneurs commit the error of focusing all of their efforts on acquiring new customers, at their expense in giving a good experience to their clients. Therefore, a large portion of their customers will never purchase in the future or recommend other customers to them. This creates an unending (and costly!) cycle in which the business owner has to constantly find more customers to keep running their the game.

In the event that competition in your sector increases, along with customer expectations. target market, not providing your clients with a pleasant experience before and after they buy from you could have a negative effect on your business's profitability as well as longevity of your business.

The newest way:Help your customers achieve success

It is the end-product which your clients want and value. Your customers will see that your product or service is just a means to the goal, but it is likely only one of the many options that promise to help attain the same goal.

So while acquiring new customers is crucial helping your clients will be more important, and vital to the expansion and success of your business. If you're not able to assist your customers in achieving the result they want with your service or product and they don't stay with you for long.

Most successful entrepreneurs today focus on understanding the unique challenges and expected outcomes of their clients, and are creating experiences that assist their customers in overcoming their challenges and achieve their desired results. They're placing a high value on customer experience and success.

Related:

   "We're not here only to make people buy our stuff. We want them to be able to perceive the difference and effects and to create success tales ."

   -- Nick Unsworth  

  Find out the particular strategies to help you adapt to these new trends  

There has never been a better time to begin building a business by sharing your experience and knowledge and experience with other. The platforms, tools and sources can be needed to build a business are in your hands as well as many people who can profit of your experience and expertise and willing to be willing to pay.

In the midst of thousands of industry professionals and entrepreneurs continue to build their business over the coming years, the ones that establish a name for having successful customers are likely to rise to the very top of their field. In embracing and adjusting to the trends in this article and we're sure you'll be one of them!