The power of consistency is in the ability to grow. This is how you can become more efficient in this. |

Consistency is key to growing an audience as well as building your own business of creators. Here's why it matters and four ways to become more reliable today.

The creation of an audience for your business and your business -- is easier thought of than accomplished.

We asked over 1000 creators to share their best advice for audience growth. While you may imagine fancy software or intricate marketing funnels to be essential to success, entrepreneurs from different fields and experience levels overwhelmingly reported that the secret to their success was making quality content. Particularly, they created content that was tailored towards their intended audience.

This is why it's crucial to be consistent in the growth of your online business, and four strategies you can use to produce consistent, top-quality work in the future.

Consistency can help you decide if you love something enough to do it long-term

Starting your own creative business is an exciting thing. It is likely that you will devote a lot of time to your art, therefore it's something you are able to do every day. Continuously creating puts your concept on the line.

"I've regularly emailed every single week because I finally set it as a top priority over everything else, and that's an enormous benefit. Now, I use the weekly email as my creative outlet... That's how I try to embrace my work and improve my art."

In making email an unassailable, Veronica has given herself the opportunity to indulge in her work and express her creative side.

Our advice?

Being consistent in showing up increases trust.

The pace of the internet is fast and making an impact on potential clients can be a challenge. Continuously sharing information lets your followers know that you're trustworthy and also helps them become familiar with you. 46% of customers in the USA would spend more money for products when they are confident in the company by spending time with your audience will help build trust with them.

"Every every day I show my face. I show my face every day to let my followers know who I am. My followers hear my voice and get a glimpse of the experience to attend any of my classes."

Thanks to consistently posting valuable content, she grew her business Instagram account to over 8000 followers. Her first course launched brought in five figures.

"I noticed that sharing more and more and the more I shared, my circle exploded, and I found incredible people who would invest in me, collaborate with or teach me something, or be friends with me."

Building trust over time with an audience you want to reach provides you with an understanding of what services you could offer. Harp instructor Anne Crosby Gaudet observed:

"My customers are able to feel they've met me as I've been producing regular content every week over the past few years. For me, this includes composing music with harps and creating videos of performances to help students learn. They've learned to trust me because over time they have seen that my work is innovative, insightful and beneficial. Moving to offering harp-based lesson classes was an easy transition because my customers already knew, liked and valued my abilities as a musician and teacher."

By establishing a positive reputation by performing for free as well as composition work, Anne was met with excitement when she decided to offer online lessons and harp classes.

Regularly delivering high-value content also has helped Rachel Lynes from The Sing Space increase her followers 50-fold within the span of a few months.

"I hosted a weekly free 30 minute singing class for 8 months in our Facebook group. Some thought I was insane and I managed to increase our followers from 300-5,000 within 12 weeks , and transformed our free singing classes into the first-ever vocal Gym(tm) that is an online service that is based on subscriptions."

When Rachel moved from free tools into her award-winning voice coaching services, she gained a massive audience who already recognized the importance of her services.

In the end In the long run, sharing your passion creates trust and stronger relationships between yourself and your audience.

Consistency is algorithm-friendly

For example, Instagram content is classified according to a myriad of factors, including the amount of engagement a post receives (likes as well as comments) as well as how often a viewer has interacted on your post as well as the time since your content was posted and the activity you have done on the application. In the same way, YouTube ranks videos by the type of videos that have the highest amount of engagement terms searched for and the relevancy of a post's description, title, and the content.

If you regularly post content on the channel you prefer the audience will discover more about your personality as well as your activities. By adding new content, you give viewers new ways to discover you, and gives those who already have fans are more likely to come back. In addition, you'll be able to access an abundance of material to share with your followers. make comments about, and even share, which could lead to greater engagement and impact.

"The first thirty days of doing it and we noticed lots of interest," they explain. "People thought, 'Wow!' awesome, you're doing the same thing every single day. I want to see the extent to which you can go."We have the YouTube algorithm to work for us because we were posting lots of videos, which led us in the proper direction."

"We were a the routine of their day. The kids could get up, drink their cup of coffee while watching Tiny Shiny Home."

Now, they release short videos every day as well as longer-form documentary-style videos at least once a year. Their channel has grown to more than 99K subscribers  as of the time this video has surpassed 3 million views.

Lissa Prudencio from Wealth for Women of Color noticed a similar trend when she decided to go all-in on TikTok. "I decided to post three to five times a every day on TikTok for the duration of a month but then it grew into two or three months. Then I saw the growth increase."

While social media platforms likely do not reward or punish them solely for the time you post, things they are likely to pay attention to could be enhanced by consistent posting.

If you're not seeing the kind of growth you'd like Try increasing your posting frequency. For the Longneckers who post weekly, posting their videos helped them hone their skills and build a following However, posting daily took their channel up a notch. Although it's for a few minutes, regular posting at more frequent intervals could help make the system work in your direction.

There are four ways you can be more consistent with your work

Wondering how to be more constant in your business? Here are some tips to ensure you are delivering time after time, even when life gets busy.

Content batching

batching is when you are working in similar ways which means you do not have to change tasks frequently. Many creators -- I'm also putting my hands up here -- feel that working on the same type of task for a chunk of time reduces distractions and improves focus.

For example, researching the latest YouTube video idea and writing scripts, filming, and creating thumbnails require different abilities, and jumping between tasks can hinder productivity . With a batching approach it is possible to take a couple of hours researching video ideas for several upcoming project. Then, you'd spend time just writing scripts for those videos, and on.

Em Connors makes use of content batching to prevent overwhelm. She uses Canva to make several weeks worth of Instagram content in advance, so that she's not tasked with coming up with new ideas in the moment. It also lets Em make sure that her business is unified in its design and appearance.

If you want to try content batching for yourself, start with a small amount. You can set aside an hour or two to:

Make social media posts

Outline future blog posts

Search YouTube for YouTube videos

You can get a lot done by sticking to the same task even for a limited duration.

Content repurposing

The term "content repurposing" refers to reusing content that you've published previously on different platforms or channels.

Imagine you've written a hefty blog article. Here are some ways you can reuse an article:

Create Instagram and Facebook pages to promote each of your key factors.

You can use the blog post as a script to use for the podcast episode or YouTube video.

Include a small portion of the article in an email newsletter.

Create shorts, reels, and TikTok videos that are based on the main themes.

Using what you already have can ensure you're providing a consistent message across all your platforms and also save time as you're not beginning from scratch.

Veronica Green uses blog posts to make videos and mailers, so that she doesn't have to create a completely new concept each when she interacts with her readers. A YouTube video could be turned into images, quotes, social media carousels, as well as shorter clips, allowing for several weeks of material without additional labor.

If you want to try it yourself Start with a bigger piece of material. Blog posts, long newsletters via email, and YouTube videos are excellent. Take your top quotations and videos to use as a starting place for your next tweets or carousels. as well as captions.

Scheduling

Dara Sierra of Be Seen Consulting says, "[I wish I knewthe importance of to schedule content in batches. Posting daily can be overwhelming and, in the end, you might not post at the planned timing. The use of a calendar has helped my life in many ways!"

Scheduling tools permit you to spread your content over multiple days to ensure that your content is consistent, no matter what's happening around the world.

Realistic expectations

In order to create regularly, you must give yourself achievable parameters. That means establishing an appropriate publication time frame that you are able to live with and choosing a medium you enjoy.

The case for Khe Hy and Veronica Green, sending an email newsletter every week was perfect for foraging connection with the audience. For the Longneckers as well as Em Connors, publishing each daily was the best way to go.

Your schedule may look different for each channel you use also. Occupational therapist Maria Lindbergh says, "I've picked avenues that give me joy: writing two newsletters and blog posts per month, posting once daily on Instagram while also posting weekly to YouTube."

There are no set-in-stone rules for how often to post, but it's best to pick a frequency that works with your life so you can stick to the plan for the long haul.

Selecting the right platform or channel is also key.

You don't have to limit yourself to just digital platforms neither do you have to be a slave to digital platforms.

Paper flower designer Kritchaya Twitchsri-Granati shares, "I made a commitment to 'just show up' to one networking event a week over the course of a year, and see what happens to me. Little did I know, I made connections with entrepreneurs, and exchanged ideas with them, and others have turned into clients and friends. Now, I'm at a higher level to meet someone new to introduce myself and discuss my company which has opened up a lot of possibilities I'd never known existed."

Doing your best to push yourself to the platform that you aren't enjoying will cause you to break your consistency. Instead, focus on what feels natural and fun to you.

Test it out for yourself

Consistency can help you decide if you're passionate about something and want to do it full-time. This can increase engagement with your followers and build trust with those who follow you by showing them your reliability within their lives online.

For more consistency, try batching and repurposing the work you already have. Plan content ahead so you do not need to be concerned when something comes up, set a realistic posting frequency, and choose the platform that is energizes you.

Let's see a quick experiment you could try to observe the impact of consistency on yourself.

Pick a channel you'd prefer to develop and establish a goal for posting and a certain time period. Example:

I will post on Instagram each day for the next thirty days.

I'll be sending me an email on my mailing list every Monday , for the next two months.

I will publish a new YouTube video every Tuesday and Thursday over the course of five weeks.

Keep track of your engagement and numbers before beginning to check them again at the end. What happened? You may be surprised at what you learned.