The Method Millie Adrian Made $400K by training aspiring social media influencers
Millie Adrian is on a goal to show new social media influencers on how to make money on Instagram.
Her enthusiasm for the creation of new content started early. In 2008, she created a YouTube channel along with her brother. The channel was operational for 9 years. "It was purely to be enjoyment," she says. "We created absurd videos, skits as well as mock-ups. We also tried several ways to be live ."
In the wake of her job change at the corporate world at the age of 20, she was dissatisfied with the creative video-making outlet it gave her, to the point that she thought of trying an Instagram blog as a complement to her professional work. The blog was advertised as a lifestyle blog with blogs that posted "anything and anything" sharing pictures of food, fashion traveling, coffee books and wine as well as her dog.
The account she created was @itsmodernmillie. It quickly grew in popularity. Before she knew it she was repeatedly asked questions by users. Many were interested in knowing what was driving her growth and how she could take certain photos, and what method she utilized to achieve some amount of interaction. To provide her viewers with relevant information She decided to launch an additional YouTube channel. In the span of years, the teaching aspect of Instagram was the main focus.
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"My YouTube began to increase in popularity after which my Instagram had also grown creating a snowball effect that helped other users," she explains. "I decided to see which was the most successful before deciding to go with the one that I found to be profitable. However, they all connected in a natural way ."
In October of 2019, she quit her job at an organization that was a corporation and began to create a plethora of material. Since then, she's amassed an Instagram followers of about 117K. There's also a YouTube channel with 246k subscribers and following the launch of online courses in 2021, she has enrolled 600 students in the course and made more than $400,000 USD. "Next year I'd like to reach 7 figures." the actress says smiling.
Here are 10 ways she made more than six figures in the first 16 months of selling materials for courses:
Skip ahead:
- She followed her gut
- She's released three courses
- She conducted market research in order to find the price that was the most effective.
- The content she created was crafted in accordance with the requirements of the audience. desired
- She is constantly improving the learning experience for her students.
- She was extremely kind in sharing her knowledge
- The designer designed the basic funnel used to make sales
- The instructor gave out gratuities in each class.
- She fought off burning out
- She remains unchanging
She listened to her instincts
As she worked for her business, Adrian created content for Instagram as well as Youtube in the evenings and on weekend days. This helped her regain her spark of creativity, and she started to want to create more content.
While she was happy working 9-5, however, she noticed a strong "gut sense" that she was going to continue her career. "I was unable to sleep, as the voice inside me declared that I could be able to achieve higher," she shares. "I believed there was something more than me that was waiting to be found ."
She made the decision to leave her job due to the fact that she always earned more than half of the amount she made in the job she held by producing material. "Everyone will be faced with diverse requirements for this change," she says.
When she managed to achieve the goal she decided to take a break from her job and entered the world of self-employment beginning on April 4, 2019. With a fervent following and lots of spare time, she decided that the next step in her path was an creating an online training course.
She has launched three different classes
Presently, Adrian has three courses that she is offering, including The Modern Influencer the highest priced course, at $997 USD. Email List 101, which is her cheapest course priced for $297 USD. The course is also mentioned in The Reels Roadmap. It is the one with the least cost. it costing just $97 USD. All of her courses teach students to become an online content creator However, her Contemporary Influencer course is what she concentrates on the most.
At first, it was a firm was dubbed The Modern Influencer which she started in the month of July in 2021. It was initially a 6-week training session that cost priced at $597. Then, she decided to transform the course for groups into a three-month, one-on-one coaching program. But, Adrian soon learned she did not have the capacity to coach hundreds of people in a one-on-one manner. So, she decided to convert The Contemporary Influencer into a pre-recorded instruction instead.
In her search to locate the top online course hosting service her interest was sparked by her experience in a variety of online classes, while a student was one of her options.
"From an angle of an individual student's perspective it is the most effective method to learn and the most simple."
Apart from providing three classes She also provides additional tools that can be used to upsell products at checkout in order to increase the amount of money she generates. They include pitch email templates as well as a Pitch Slide Deck Template, along with the Kit Guide to Media Kit Guide as well as 100+ Caption Ideas.
She did market research to determine the appropriate price
When it came to pricing the Modern Influencer, she did research on the market. She wanted to find out what other authors charged for similar courses. Also, she compared her course with respect to the courses they offered. "I examined what they taught in addition to the subject matter I was teaching in more detail," she says.
"I was unable to locate a course that included the use of Instagram and also collaborations with companies, so my class included both of them in one," continues Adrian. "That's the reason I was able to determine the best cost ."
Her content was created in accordance with the demands of her readers. They wanted
Adrian developed her course, not based on the things she wanted to instruct, but on what other courses did not have.
Participants were asked whether they'd been to a school on Instagram or Instagram, as well as what they'd have liked to learn but didn't. After that, she came up with The Modern Influencer's curriculum by "brain-dumping" all the notes she had written on notepads with sticky notes. "The table was an absolute messy mess filled with sticky notepads" she says laughing.
The layout was laid out by the letter A and ending with Z. They included everything necessary for anyone to move from having absolutely nothing about Instagram to becoming a sole creator. Each A to Z idea was turned into modules, and the other notes became lessons. While she says this class is primarily focused on Instagram but it's not over and, each year, she'll introduce new classes. In addition, she could think of adding lessons to YouTube and TikTok since they're exactly what people are asking for.
The courses she teaches are taught with various media formats that include videos as well as her spoken slideshows, slideshows that slide, as well as screen recordings. "It all depends on the subject matter and how I believe learners will learn from the content," she says.
Additionally, her videos are recorded in advance. There is only an occasional Q&A session that she hosts on her Facebook page.
She is constantly improving her students' experiences
It is the Facebook group Facebook is the place where Modern Influencer students are added. Students have access for life to the group, and the group has a place where they are able to post questions about how to create content.
Alongside the Facebook group She's also experimented with various methods to ensure that everyone participates in The Modern Influencer. She's thinking about the creation of an Modern Influencer certificate to demonstrate that the person has completed the training and is considered an influencer. Additionally, she'd like to connect those who've completed the certificate to brands through an official PR listing. "I do not want to be an agent. I'd like to support individuals in taking that next step," She says.
Additionally, she wants to offer her students an opportunity to be associates of the course, in which case Adrian will be able to reimburse them for an amount of their tuition by referring others. "Those are just a couple of concepts we're looking at in our efforts to come up with the most efficient strategies for us to implement next year's course,"" she elaborates.
She was kind by offering her expertise
Her audience is aspiring influencers, or in the sense of people who make content and wish to showcase their brand online.
"I do not consider myself an executive or any other person who does not want to be before cameras because a significant portion of the strategies I implement is on creating an emotional connection to your audience through the camera," she says.
Similar to her students making Adrian's public audience was moving outside of her comfort zone. However, she statesthat "you don't grow from the comfort zones you've always known."
She claims she's built her fan base through investing in herself as well as her studies. "For some time I attended webinars for free as well as analyzing other people's activities were carried out," she says. "I quickly saw the transformation, and I purchased online classes for the outcomes I had been looking for ."
The very first thing she could do to assist content creators to build their reputation is being kind with the information they wish to share and believes that creators shouldn't be viewed as to be the ones who decide on information.
"Don't hold back the information you've got, and share your knowledge that you have.Once I told myself "no" and started teaching all I could, and without the intent to be paid I was able to attract my students."
The designer developed an essential sales funnel
In order to not be overloaded by the complexity of sales funnels Adrian chose to create the funnel in a simple way.
In the days leading up to the time she launched The Modern Influencer She signed up for the waitlist by filling out a Google form. After that, she shared the URL on her site as well as all her social media accounts. Then, when she announced her course, there were lots of people anxiously waiting for her email messages.
She recommends that course developers stay clear of funnels that scare their customers. Instead , she recommends that they develop a basic funnel, such as waiting lists so that they will bring in leads and make sure that they have customers willing to pay for their course after it's been launched.
The instructor offered gratis items to students in every class.
Now, Adrian's sales funnel has become more extensive and also includes free content that match with all of her products. "When users download the freebie or participate in the materials after which they join an automated for email that further upsell the user by sending them emails" Adrian explains.
For the Modern Instagram Influencers, she offers a an hour-long webinar in which she provides the 100-day Instagram plan - which is i.e. each step necessary to acquire 10,000 followers and earn $1,000 within 100 days. After they've finished this free instruction, they're resold this program to others.
In the Email List 101 course, you can download a free 10 page PDF that teaches users how to create the growth and maintenance of the email lists. For those who want to take this course Reels Roadmap course, she provides a freebie to help individuals increase views, grab the attention of their viewers and make their reels go famous.
She was able to fight from the flames
Even though Adrian's business is expanding rapidly, it is costing her her mental wellbeing. her.
She worked tirelessly to get her dream job but she began to slip into a routine of excessive work. "I tried my best at to work every single minute of every day" she said in the letter.
In the aftermath of experiencing stress and anxiety over the course of several months after the announcement of her first first course, she decided to hire an outside company to assist with the management of her business. "If I'm not producing the kind of content that I'd like to create, then my business dies," she explains.
The position she holds now is one of digital business administrator , as also a funnel strategist who is skilled in community and engagement. She also serves as the virtual assistant to editors of videos, a Brand Collaborations Manager and SEO specialists. She also has the position of a Pinterest administrator. With the assistance of an entire team, she's making more of a commitment to her professional and personal limitations on the amount of self-care she chooses to take. What exactly does this mean? The freedom to focus on content creation instead of becoming lost in the details. "I've discovered a lot about me to ensure I'm not in the stage where there's no way back," she says.
She is unchangeable
One of the aspects that Adrian discovered in her journey to create content -as in her experience with burnout, is that it is a marathon , not a sprint. She advises other creators to adhere to this method as well, particularly to avoid burnout, and create an environment that is durable.
"You're making this decision to be last," she explains. "You are not required to be able to observe immediately the results. Nor is it necessary to seek immediate fulfillment."
She encourages companies to take on their business each day by breaking it into smaller, bite-sized chunks. "It doesn't have to occur in a single day," she adds. "This is the sport lasting. If that's the goal you're trying to achieve, you'll be able to increase your performance by 1 percent every day. If you accomplish it in a single direction for three years , you'll be able have greater success than anyone who tried to do it all at once ."
The biggest accomplishment has been acquiring her YouTube Play Button which is the most prestigious award given to one of many of the most popular YouTube channels. "It was a complete round event in my entire life" she tells us smiles. "I wish to relive my past and tell 12-year-old Millie of the hopes she had in mind that might come to fruition. ."
Another thing she wishes she could revisit at some point to remind herself to be an ardent believer. If you're an aspiring online creator, she recommends focusing on the results of slow, constant growth. "Don't look at the amount of time required to complete your task," she advises.
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