The Hootsuite Application of Plus to Scale Customer Education and drive business growth
Many companies face the challenge of educating customers at scale However, for Hootsuite the solution was an essential part of their growth strategy. Through the use of Plus, Hootsuite transformed its Hootsuite Academy into a powerful instrument for education of customers in addition to engagement, as well as income generation.
What's inside:
The Hootsuite Case Study dives into how Hootsuite utilized Plus to develop an interactive and scalable online school. With over 1.9 million learners, five million+ enrollments, and 72,000 social media certifications Hootsuite has been able to educate users while driving customer retention and growth.
This case study outlines their challenges, the solutions they came up with using Plus and the result they got.
What will you take home:
- Increase customer education on a scale that is easy to manage.
Hootsuite was looking for a platform which could accommodate a large number of students, while delivering high-quality information. Plus it was scalable and had strong features, which allowed Hootsuite's users to learn from millions of users globally. - Enhance engagement and decrease churn.
By providing valuable, structured training through Hootsuite Academy, customers became more engaged with the platform, reducing churn and increasing customer adoption of the platform. - Earn money through certification.
Hootsuite has successfully transformed their academy into profit stream, by providing paid-for certificates that provided the value of users' time, increased brand credibility, and generated new revenue opportunities.
Ready to see what Plus can assist you in scaling your efforts to educate customers?
The entire case study and learn how to build your own customer education academy.