The Game Localization Experience Story: Four-fold Sales Growth in South Korea -

Out of the Park Developmentsquadrupled revenues in South Korea -- the fourth largest video game market in the world -in part by bringing its benchmark game into Korean.

I spoke to Richard Grisham, past COO at Out of the Park and current Director of Business Development at Com2Us -- a Korean firm for development that bought Out of the Park in 2020.

Watch our live stream below to get insights into:

• How to successfully roll out an localized version of a game
• Run "microcampaigns" to get a better return on your global marketing efforts
• Cultivating brand ambassadors and future employees from your existing customers.

How Can Help You Sell Software Around the World

Those quadruple sales in South Korea? Here's where we fit in.

The majority of people around the globe the moment a consumer landed on the website storefront, Out of the Park experienced a large conversion. But the Korean version was able to achieve a lower conversion rate than any other other language, even before releasing its localized version.

Out of the Park uses an e-commerce checkout. Once a purchaser is ready to checkout, they're taken to a web storefront operated by .

After a couple of meetings with "s customer support team, they identified the cause.

"It appears that the expectation of your typical Korean client is that they're not going to shell out $40 to buy a game. We don't even mention the price of the game on the very last page at the end of checkout," Richard explained.

If Richard introduced the cost of the game prior to the checkout process, the conversion rate improved dramatically. This is Richard sharing his story.