The Easy Affiliate and Member plugin is now available: Plug Into the Growing Power of Referral Marketing - WordPress Membership Plugin - Membership Sites

Mar 7, 2024

Easy Affiliate and Member: Connect to the Growing power of Referral Marketing

Title Image  Member and Easy Affiliate Program

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It's never been more straightforward to establish and operate an affiliate program for your member site using Easy Affiliate. We give you the lowdown and tips to make the most out of this powerful growth combo.

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It's hard to overstate the extent to which affiliate marketing has a dominant role in the online marketing landscape. In 2022 the affiliate marketing market was estimated at more than $20 billion and is projected to almost double by 2030.

It's especially remarkable considering that most affiliate marketers get paid a commission once they've sold. We're talking about billions of dollars in earnings and salesgenerated by this one marketing technique.

If your business hasn't yet been able to tap into affiliate marketing or you're planning to switch away from costly affiliate platforms for a more robust membership website, this new integration is exciting news for your business and your pocket.

The debut of Easy Affiliate- the all-in-one affiliate program plugin that works with WordPress which is now integrated with Member.

Take a look for a detailed tour of the main aspects of this software, complete with advice on how to leverage its profit-pumping potential to boost your company's profits.

Affiliate Marketing 101

In case you're a novice to affiliate marketing, here's an easy overview to help you get up to the pace:

Affiliate marketing is a widely utilized strategy in which individuals are paid for the promotion of a company's products or services. Essentially, when a sale happens through a unique referral link that the affiliate marketer (or the affiliate) earns a commission from the vendor.

This method of marketing offers number of benefits for membership and ecommerce sites:

  • Affiliate marketing is a method of earning money, and you only pay out after a purchase has been completed. It is a affordable, low-risk way to grow your customer base, without incurring cost-of-acquisition that comes by traditional methods of advertising.
           
  • Performance-based design also means it's easily scalable and appropriate for membership websites at any stage of their expansion. When your membership base expands rapidly, you don't need to deal with a corresponding increase in marketing effort or costs.
           
  • Affiliates, particularly those that have a good alignment with the site's purpose, will be able to reach certain, specific audiences. Run a soccer club fanzine or even a vegan cooking school? Affiliates with niches can be best ideal individuals to help spread information about your business. And with them on side the marketing campaigns will be specifically targeted, attracting members who are more likely be engaged in your website's content and the community.
           
  • Unlike one-time ad campaigns, affiliate marketing is an ongoing promotion for your site's membership. The constant exposure keeps your site top-of-mind and attracts more members in the course of time.

If you're now fully informed about affiliate marketing and the benefits to benefit your business is obvious It's the right time to look at what the Easy Affiliate integration means to your membership website.

What exactly is Easy Affiliate?

Easy Affiliate Hompage

Easy Affiliate permits you to manage a the self-hosted affiliate application directly out of your WordPress dashboard.

When you host your own affiliate plan, you have more control over the Affiliate application procedure and you have complete control of commissions and payouts, and avoid the transaction costs paid by third-party platforms.

Like the title suggests, it makes the whole procedure of establishing and operating your software easy - with no prior expertise required. Almost everyonecan create this program for their own business.

It's because Easy Affiliate is packed with every tool and tools you'll require to make your program an instant success and each one is designed to be easy to set up and operate.

So let the tour of key features commence!

Easy Affiliate Features and Tips For Success

Effortlessly Connect to Your Ecommerce Plug-ins

With the press of a button, Easy Affiliate can detect and connect with key ecommerce platforms, including my own ( member), PayPal and WooCommerce..

It is possible to enable integrations via Easy Affiliate's setup wizard process, or by heading to Easy Affiliate > Settings and then the eCommerce tab.

Screenshot of the ecommerce settings in Easy Affiliate highlighting the  Member Integration


       It's that easyto join your affiliate program to the items and services that you offer on your website.

Screen For High Quality Excellent Affiliates

The idea of opening your affiliate program open to all might be a good idea, but when it comes to affiliate marketing, the quantity does not always mean quality.

Studies show that less than 10% affiliates contribute to 90 percentage of all conversions and sales. This underscores the importance of focusing on recruiting and working with top performers.

The simple act of accepting everyone's application can take time and energy away of building lasting partnerships with top-quality affiliates. There is a chance that you will be overwhelmed with queries and support concerns from a lot of applicants, instead of focus on the ones who bring outcomes.

To ensure a better ROI, it's advisable to manually review and approve any new affiliates, verifying that the audience they target is in line with the market you want to target.

Easy Affiliate streamlines this process with its built-in application and approval system. How to set it up:

Navigate to the Easy Affiliate Settings tab, click on Affiliates choose"Application" for the registration type.

Screenshot of the Easy Affiliate Application Process

From here, you can also choose to automatically email applicants to inform them of the fact that their application was received and approved.

Once you've selected the application type of registration and Easy Affiliate will automatically design the registration page. Your prospective affiliates will then need to fill out an application form, and wait for your approval before they can begin promoting your product.

The form requires essential data that includes:

  • First name
  • Name of last name
  • Email
  • They plan to make use of websites for promotion
  • The strategy they use to promote their products
  • Social media profiles/links

The detailed data allows users to assess each candidate's fit for your particular business. By requiring applicants to specify the websites they will be using for their promotions, it enables Easy Affiliate to monitor and identify fraudulent actions by flagging fraudulent site advertisements More on that in the future.

Increase Conversions by implementing Compelling Marketing Campaigns

To really reap the most rewards from your affiliate program, make sure you get your affiliates to be involved in all of your marketing campaigns

You've got a brand newly launched product or feature or an event to announce It's a fantastic occasion for affiliates to promote the brand you represent.

Affiliates are constantly looking for new ideas for their content, and new ways to engage their audience. Include them in your most recent announcements and features and you'll get a positive symbiosis in engagement.

As affiliate program host, you are able to increase the impact of your affiliate program and incentivize your affiliates further by equipping them with the tools that will make every campaign an absolute success.

Easy Affiliate simplifies it to develop unique links for specific landing pages.

If you've got an online landing page that contains every detail about your newly released feature. When you share a unique link for the landing page you can guide your viewers of affiliates directly to the core of the matter, and bypass the homepage for a more precise plunge into your funnel of sales.

Screenshot of Easy Affiliate Add New Creative feature

Easy Affiliate facilitates the distribution of banners and images for campaigns.

Arm your affiliates with eye-catching brand-name content that's simply easy to use, it increases the visibility of your campaign. This is a win-win situation: simple material for them as well as increased visibility for you. Transform your affiliate program into a powerful powerhouse that drives your brand forward one campaign at a moment.

Follow Affiliate Performance through Google Analytics

Easy Affiliate not only Easy Affiliate features it's own instant reports that track clicks, clicks and sales, however, unlike other affiliate program plugins It also makes it super easy to keep track of other important KPIs within Google Analytics.

This is due to the UTM Affiliate Link Tracking feature.

UTM Affiliate Tracking EA

If you enable this option, Easy Affiliate will automatically incorporate UTM parameters to affiliate links, so that you will be able to gain in-depth insight into things like...

  • Top performing affiliates
  • Highest converting campaigns
  • Which websites your affiliates publish their content on?
  • What kind of content is the best

...right there in Google Analytics.

This allows you to improve your affiliate program and strategy to ensure maximum return.

Encourage Marketers to sell more with Special Commission Rates

Encourage affiliates to pull out all stops to support your affiliate program, by rewarding the high-performing affiliates with special commission rates.

Through this software's Custom Rules add-on, you are able to set custom affiliate commission rates to reward high achievers and certain behaviors. For example, you can create a higher commission rate for affiliates who sell above a certain amount and offer an exclusive rate for your latest product to boost your product's launch. It's all possible and easy with Custom Rules.

Screenshot of Easy Affiliate's custom rules setting for special commission rates
Set up custom affiliate rates based on total amount of sales by using Easy Affiliates. Add Custom Rules to

Make sure you're protected from fraud by preventing it

With the Easy Affiliate Fraud Prevention extension It's now easier than ever to identify or block commissions that are suspected of fraud prior to paying for a penny.

Set whether you want to let, flag or automatically block commissions from:

  • Referrals from your own - when an affiliate makes a purchase through their affiliate link.
  • Websites with unapproved referral programs The site which referred the click is not one of the listed sites in the affiliate's form.
  • Affiliates with a suspicious conversion rate should be addressed. conversion rates that are significantly different from normal, indicating the possibility of fraudulent methods.
Screeshot of Easy Affiliate fraud settings

This proactive approach safeguards your affiliate earnings as well as ensuring the credibility of your affiliate program creating a solid foundation of trust and confidence.

Reward Affiliates Quickly and Simply With One-Click Payouts

With Easy Affiliate's One-Click Payouts the process of sending out rewards is just simple as it sounds which makes the affiliate payment process simple and quick.

Instant rewards One click is all it takes to transfer earnings to your affiliates. This eliminates any delays or complications.

Boost affiliate morale Fast cash payouts keep affiliates happy, motivated, and more engaged with your business.

Streamline the operationsForget about all the headaches of manually processing payment processes. One-Click Payouts make your life easier, freeing up time to concentrate on growth and strategy.

Screenshot showing Easy Affiliate one-click payout.

Once your affiliate has reached the payout threshold (which is easily adjustable by changing the settings), you're just a click away from sending their earnings. Easy Affiliate integrates with PayPal 1-Click Payouts, offering a straightforward and secure way to pay your affiliates.

How to Integrate Member With Easy Affiliate

Member has now been integrated natively to Easy Affiliate, meaning they're designed to work together, and connecting the two in no time.

Easy Affiliate currently supports the below integrations with the Member payment providers.

  • PayPal Legacy,
  • Stripe,

Here's how to set Easy Affiliate set up and connected to Member:

  • Purchase an Easy Affiliate license.
  • Go to the Easy affiliate Account Downloads page to install your plugin .zip file to your personal computer.
  • Log in into the WordPress Dashboard.
  • Visit Plugins > Add New Plugin > Upload Plugin
  • Select Browse Select the .zip file, and then select Install Now. Install Now.
  • Once download is complete, hit Activate.
  • From your WordPress Dashboard, navigate to Member > Setup > Integrations Other Services and click on the Easy Affiliateicon.
Screenshot of  Member integrations with Easy Affiliate selected
  • There should be an Easy Affiliate within the left-hand side in your Dashboard. You can click it to open Settings. Settings
  • Go to the eCommerce tab.
  • Membershould be detected by default by switching the toggle off.
  • Click to "Update Options"

And you're done! This is as easy as that.

Next goal is to get the message about your affiliate program, and begin accepting applications.

Within a short time, you'll be watching your revenue increase and your site's membership growth.

Conclusion

With Easy Affiliate and Member with Easy Affiliate, you can have everything you need to create an efficient affiliate program to your website that caters to members.

Easy Affiliate provides everything you need to create and run a smooth easy-to-use affiliate program that will magnify the reach of your program and attract more engaged members to your group.

Be sure to keep your affiliates engaged through clear communication, prompt payouts, and by giving them the best practices to promote. Make use of the information of Easy Affiliate and Google Analytics to refine your strategy and concentrate your energy in transforming your affiliates into true brand ambassadors.

Their success is your success. Together you'll be able to achieve incredible growth for your membership site.

All of it starts with one connection!

Have any queries or would you like to share your experiences with affiliate marketing? Send us your thoughts in the comments below.

Don't forget to join our pages on Twitter, Facebook, YouTube and LinkedIn for additional tips and top practices for growing your membership-based business.

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