The Drip on the Skinny Content
The content you provide will draw users to your site. The drip of content helps keep users at your website.
What's inside Toggle
- Why Drip Content May Be Right for Your Site
- Drip content keeps people coming back.
- Drip content helps users stay committed.
- Caution Be smart about how you drip content
- How to Set Up Drip Content on Your Site
- In Summary
Dripping content is a way of releasing content to your website's users. Users are provided with information in small portions maybe over the course of several months until they are able to access the entire collection.
You can also drip specific posts or menu items and require users to browse the items in a specific sequence. Even requiring a user to submit an email address before getting access to the rest of your website could be considered content dripping.
In this blog this article, we'll provide details on the reasons you may want to use drip content to your site We'll also show how to get it set up. Let's do it!
What is the reason Drip Content May Be Right for Your Site
Drip content keeps people coming back.
Content that is drip-based typically requires visitors to interact more frequently with your website. Because they can't access all the information at once and they have to keep coming repeatedly.
Let's say you publish an online course. It's designed to take twenty hours over a five-week period. But the student completes the whole course in two days. After they've completed the course the course, they're no longer able to return to your website. This could be detrimental to your business.
If users must take the course over time, however, they'll need to return multiple times. This means you get more views, more opportunities to advertise, and more opportunities to engage with the user.
It's like irrigation of your tomato plant using drip irrigation. Offering all your content up front to a consumer is like spraying your plants using an hose from a fire. Although the plant gets the exact amount of water in both cases, the one doused with water will soon go to waste, whereas one that is that is watered slowly over time will thrive.
Drip content helps users to stay focused.
The drip content makes things easier for users.
In this instance, someone might sign up to an online course with no clue as to what they'll be engaging in as regards taking in the material. After completing a few sections it is possible that they become bored or overwhelmed, and choose to move on.
If you drip content over a period of time, it provides users small-sized pieces of information to finish a particular section. In essence, it sets completion dates for them. The small tasks that are given out over a period of time often feel less daunting than a full course. The drip of content gives students the chance to think about the material and helps users to remember it.
If you decide to distribute the content with new details following a sign-up or buys a subscription, it will also help to build a sense of commitment. The user will likely revisit the site because they've invested time, or at least their email address.
Warning Take care when you distribute your content
The drawback of this is that there's a portion of people who want to finish an entire course or a series of related content in a matter of minutes. There may be a particular skill they want to master or require information to know, and simply cannot put off a few months.
It could be a task that needs to be done in the near future or an accreditation which can be useful immediately. If the nature of your company makes this difficult, consider using a different method to avoid drips. This could be as simple as asking your user to sign up with an email address before they read the remainder of the blog post.
You can investigate how effective Dripping can be for your needs through experimenting with various methods on your site.
How Do I Set-Up Drip Content on Your Site
If you decide to drip content, how do you do it?
- Go to WordPress Dashboard > > Rules.
- You can create a new rule by click "Add New Rule".
- Under the rule, select Drip/Expiration.
- Check the Allow button to drip content.
The menu will include options that trigger content dripping. Users can be allowed to access new content right when they sign up for your site on the date that is specified, or after they buy a product through your website, or when they purchase a certain subscription from this menu.
The Summary
Drip content is an excellent way to keep users coming back to enjoy the great product you have to provide them.
Remember:
- Drip content can aid the user to stay on track and boost your site views.
- It can also help users to feel engaged rather than overwhelmed or bored.
- Some people don't like dripping or being on a schedule. Be aware of your audience and consider how you would like to drip your content.
- Drip content by using a plugin like .
Do not kill your customers with a fire hose. Distribute the information they require so that it allows them--and you--to flourish.
Did you have success using the drip-content method? Are you still unsure on when to drip content? We'd love to hear from you in the comments below.
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Michelle Carpenter Amy Michelle Carpenter co-owns a 3D printing business called STEM Garage. She is a nationally recognized blogger, YA editor, and professional marketer. She also instructs youngsters in China around 4 am in the morning since she finds it fun.