The design of an online online class starts with the business from the very beginning

Take a look at the case study or watch our full interview with Marlene... and in the event it inspires you to design your own online application (and we believe it will!) join us now on RoadmapTo5k.com.

Marlene Hielema, also known as Image Maven

Marlene is an exceptional photographer as well as a video teacher. She's also the brain for ImageMaven.com and ImageMavenVideo.com. Visit both websites to find great video content and ideas to enhance your images and videos in no time.

What do I need to learn about online classes before starting?

Flash in 2004. Marlene instructed photography classes in the class at the community college in her area. While she loved working directly with students, she became tired.

The pressure grew for her. It was difficult for her to have a break at any time she desired "I did my job all day long."

Her goal? She wants to be adaptable, and be able to adapt to her schedule.

Marlene declares, "I want to enjoy my life... my life is way too short. I'd like to try skateboarding! I'd like to ride my longboard through the afternoon and not feel guilt-free."

The desire to be free as well as flexibility is what led her to create the first of her online courses online..

How did she come up with the ideas that she was pondering?

Marlene was a photographer and took a few classes online and was a bit "clunky." She considered she thought to her self "this should be fixed more effectively."

After that, she started looking at ideas to create the courses she would create. Then, in the fall of 2010, she started her first online class using ..

Marlene gives eight classes over the web, some of that have been taught many times to different kinds of students.

The instructor has designed an assortment of shorter class, inexpensive classes and long, intensive courses (some that can last up to eight weeks in length).

Marlene develops her course based on specific questions that customers send to her. For example "I've asked this query more than 10 times over the last 3 months, maybe I'd like to create an instruction course for this!"

Then she is attuned to questions that people have regarding. As an example, when someone started asking about her video, she'd inquire: Can you teach me how to create videos that are similar to yours?

Overcoming challenges

Marlene states she has a major issues is selling "I'm clearly not a professional salesperson."

Through the years, she's discovered ways to reach out and educate people before soliciting for them to sign up for an upcoming class.

The photographer is offering the possibility of signing up for free 10 photography lessons by email. Following these free 10 lessons you can choose to buy a course the purchase.

While she was cautious about sales initially, Marlene now says "I offer courses on a weekly basis. Students discover an online course they are interested in, and they find it appealing and decide to purchase this course."

Most important to run a profitable business is to follow the right courses

The main lesson that Marlene taught me from Marlene is that the classes as well with services (one-on-one consultation with clients privately) are interconnected.

The leads she generates are for her 1:1 client-to-client work. In the course "people simply want to receive a tiny amount of help which they're prepared to invest."

Students in video-based courses require assistance with edits and editing. Photographers require critiques of their own, as well as support for technical problems.

The result of this statement reads "My revenue has increased greater due to my clients rather than my classes."

Courses are extremely valuable as a stand-alone item and are stronger when integrated with service offerings.

Marlene can also improve her service by providing classes. Marlene says the following "If you hire me, it's never completely out of the blue.

For consulting purposes, I offer the training for free." It will help make her services as a consultant more attractive for potential customers.

Engaging with students

Marlene makes use of her teaching to build relationships with her students -- not just for purposes of teaching the content. Marlene is aware that numerous times "People are more secure on the internet."

The connection she has with her students has been created through her active and enthusiastic involvement in the classes she teaches "I respond to every inquiry as well as every email."

Marlene states that this process is enjoyable and fulfilling for her "I am a teacher at heart and I enjoy helping others... It's a joy to am overwhelmed when I see people seeing outcomes! I think of myself as a proud parent every time someone walks in with their own video that has stunning white backgrounds that I've helped to create. I'm here to help individuals overcome their anger."

Future plans

In the near future, Marlene hopes to expand the scope of her classes. Marlene plans to work on "relaunching and revitalising her present classes, developing better sales pages, as well as raising the bar for all of her offerings."

Additionally, she strives to create one or two courses, according to the demands of her communities. She says that "I've never developed an entire course out of scratch." Instead she frequently thinks about the issue of the questions people want to know?, and builds courses around these needs.

Additionally, she is looking to collaborate with other experts in the development of innovative ways to create new courses. For example, she worked with a counselor who is experienced in the creation of a course to assist individuals in their growth called to take a Pause and Self-Care with photography.

Marlene's top advice and tips for helping you to get your online learning company up and running

1. Do it! Do It!

Marlene tells us that, "My first course only had twenty students and 10 other classmates. It was very fulfilling!"

This is the ideal opportunity to stop the procrastination and get started. Get started with a system that can be risk-free to begin with regardless of whether it requires inviting a few friends for free!

It is essential to overcome the challenges since you'll learn a lot from that very first experience! Do it.

Don't get too obsessed with perfection when you begin the course. Most people are very accommodating.

#2 Connect

Make sure you establish a relationship with your students. You must truly get to know them.

If they're sure that the information they've received from you is a good source of information, they'll come to you with concerns that can help you gain knowledge from their mistakes.

If they feel confident in your advice, then you might assist them.

Engage fully participating in discussion, including asking questions, or making remarks.

#3 3 Express Yourself

Include your personal style and personality to the class you're taking. Marlene says, "I act a little silly when I make my videos." In the more she expresses her personality in her videos, classes as well as classes, the more she is able to establish a close friendship with students.

Start your training now. Register for the online online training course to get started free of charge to understand the five steps required to begin making and selling your courses. In this way, you'll be able to start your online courses company starting by learning the fundamentals.

The original post appeared on this site

Article was first seen on here