The Best Topics for your course in a Saturated Market -

If you're an professional in your area, there'll eventually come a time that you decide to begin offering online courses. In the case of your field the competition could have already beat you to the post.

Are you saying that your goals of a lucrative online training course is over? No, of course not. Find out why below.

The fact that a market is saturated doesn't mean there's no room for you and your ideas. In fact, saturated markets provide an possibility to showcase your own perspective on subjects which your competitors may have covered already. Here are a few strategies for selecting a topic within an already competitive market.

     Start with painful points    

The majority of people don't purchase online courses for the sake of liking the idea of them. They purchase online courses due to the fact that they are facing a massive issue that needs to be solved sooner rather than later. In the field of marketing, we refer to this as a pain point.

Pain points are a great place to start when developing a successful online course because no matter what information is out there, individuals have a problem. For example, a lot women are keen on improving their style but they struggle with making their looks work. The fashion classes are readily available but they may only be designed for women who weigh in at a normal size. It's a distinct issue for larger women. In order to break the pain further down it is not uncommon to find postpartum and larger women struggling to find a look that is stylish and practical. Another option is a course topic.

This strategy can be applied to any industry.

     Use social media to benefit you    

Social media platforms provide a breeding ground for concepts for online courses. The social media platforms aren't only useful for keeping up with all of humanity, but it also serves for gathering valuable data and information. There are a lot of users asking questions, expressing frustrations or even asking to be taken on specific courses.

Combing through Instagram comments, participating within Facebook group discussions, or even browsing job postings on LinkedIn can give you the concepts for content you're seeking.

     Be aware that no one can instruct a class the way you could.    

Issa Rae once said "Nobody knows what you know like you know the things you're aware of. The way you see things is individual." This can apply to the subject of your class and it works especially well if you've already built an existing community.

It is possible to find a million courses teaching on a topic but none of them can ever deliver information in your own unique way. It's what makes online learning.

Spend some time "spy" on your competition and see how they're performing. Take note of what they're doing well and what they could improve upon. Create your own course around the same topic with your own unique experience and skills. Apply your personal sauce on it and present the course.

Content creators and bloggers execute this technique flawlessly. They understand that people want to produce content similar to the ones they have created. While there's numerous course for content creators, these courses vary in the way they're taught by who's teaching them.

Don't let the competition discourage the possibility of teaching a class on something you're passionate about. The process of selecting a subject is simple as simply adding your voice to the existing information.