The best hybrid event examples of 2022

There's no reason to wonder why 65percent of professionals in the field plan to use hybrids as their primary event format after in-person events begin. Recently, we polled our members on LinkedIn and found the majority of them plan to create virtual events (38%) or hybrid events (38%) while only 6% plan to host only in-person soon. Hybrid events allow for flexibility, while helping to ensure compliance with local regulations for health and safety. more intimate in-person experiences.

In this piece we'll explore what constitutes an event hybrid and what we can take a look at some of the best hybrid event examples from 2022.

Let's take a dive!

What exactly does a hybrid party appear like?

A hybrid event is one primary event featuring two distinct but connected events. The shared connection between in-person as well as virtual participants is what makes up the event content. The hybrid method can complement the event format, which includes trade shows, conferences, meetings or even seminars.

• On-demand and live event media. Live content can functional similar to the live broadcast on television. Event organizers can upload pre-recorded content that attendees can watch on-demand at any time.
• Polls & Live questions. Polls and live Q&A help remote audiences feel as if they are inside the room and have speakers, and participate the same way an in-person attendee would.
• Rooms for breakouts. Streaming breakout sessions from the physical event allow online viewers to be part of the action.
• Tools for networking. Chat functionality, video, profile creation and 1 to 1 meetings help in-person and digital audiences meet.

The best hybrid examples of 2022.

Now that you know something about hybrid events, how do create a successful one? We've taken a look at some of the most successful hybrid events that have yet to motivate you to get your hybrid event going.

 Inbound 2022

INBOUND, powered by HubSpot is a gathering of thought leaders from around the globe who are experts in marketing, sales, customer success, and revenue operations. The first hybrid event of their kind will kick from September 6th to 9th, 2022.

With virtual and in-person tickets on offer, INBOUND is ensuring that viewers who are not in the city will enjoy an experience that is completely their own.

Virtual attendees can get access to exclusive "Digital Only" special content designed exclusively for virtual ticket holders. On-Demand content will be accessible for 1 year and available in 24 hours from the closing day of the event. Not to mention all audiences will be able to connect with the community of Inbound for networking, meetups, and chats.

When it comes to the hybrid event, having a group of people is crucial for an event to succeed.

 B2B Summit North America

B2B Summit North America is the top event that brings together B2B managers and sales executives to assist them in implementing their business plans. The hybrid event took place on May 2nd 2022, at Austin, Texas and featured breakouts, networking with peers and inspirational keynotes that were open to everyone who attended and participated regardless of location.

In the case of those who participated online they provided a guided platform orientation that not only ensure attendees were confident in navigating the event and also to help participants maximize their experience. It also included an online marketplace for sponsors in which collateral from sponsors and participation opportunities were displayed. In-person participants can enjoy private 1:1 sessions with experienced analysts are a great way for discussion of top business concerns as well as other benefits.

Remote audiences want everything the event can provide. By putting all the resources at the same time as sponsors encourages engagement, as well as, obviously, making sponsors satisfied.

 Gainsight The Pulse Everywhere 2022

Gainsight's Pulse Everywhere kicks off its next event hybrid on August 17th , at the Moscone Center in San Francisco. This seasoned hybrid event provides both in-person and virtual ticket alternatives. All ticket holders will get access to the most recent research in customer success as well as community and top trends to watch. The event will jam packed with details to help the audience hone in on most effective practices and methods for creating top-notch customers experiences.

Plan your virtual networking activities to mimic the spur of moments conversations that take place at in-person events. In the event that you need to convince your job to attend in person you can download a simple template that you can download to demonstrate the importance of the occasion to the boss.

 #FinCon22

#FinCon22 is launching their new event experience this September in Orlando, Florida. This digital marketing conference to help personal finance creators create content goes the extra mile for in-person networking. This year's event includes a main hub at World Marriott Center that includes networking opportunities at meetups and lounges, booths for exhibits with live roundtables and sessions as well as other events. The majority of FinCon's event schedule is focused on in-person attendance tickets holders with specific passes will be able to access on-demand videos and content after the event is over.

When considering your event, make sure you consider features that will encourage interaction between in-person and virtual attendees. Also, think about where you can monetize your content on demand.

 Empower Conference

One of the first major hybrid conferences that took place in the past calendar year is the Empower21 conference. Both in-person and virtually attendees can access the digital event platform. Participants can interact with one others, check out the agenda, information about speakers, and more. In-person guests, security guidelines like mandatory masks as well as social distancing had been set in the place.

This hybrid event proved that organizations can provide effective and safe in-person experiences by following health guidelines. Empower Conference Empower Conference returns in-person to the Irving Convention Center on February 28th, 2022.

 TwitchCon

It wouldn't be a surprise that Twitch is the streaming online community for gamers was solely focused on virtual experiences. But, Twitch recognizes the importance of a mixed experience. Over the years, TwitchCon featured live entertainment and music as well as panel discussions meetings and events, as well as tournaments. Utilizing their platform for streaming content TwitchCon viewers enjoy social interaction and effortless engagement in all live aspects of the festival. TwitchCon is located by San Diego and is scheduled for the weekend of October 7 to 9 2022.

 Apple's Exclusive Events

One of the most impressive examples of events that are hybrid is Apple Special Events. Since the beginning of time, we remember, Apple's special events were streamed live to audiences around the globe introducing the latest Apple products, technology as well as other. In 2019, an audience of a thousand people as well as two million remote viewers tuned in to watch Tim Cook unveil products like the new iPad and a refreshed Apple Watch, and the cutting-edge iPhone 11. While hybrid is now expanded to more levels of audience interaction that can reach 99.95 percent of a company's total audience in an event isn't any easy feat.

 WEC Grapevine

One of the most important meeting and event industry associations has taken hybrid to the forefront in the year 2021. The trend is worth noting. WEC Grapevine ran a 5 day conference in person with more than 20 concurrent sessions, resulting in the total of 1739 people. That breaks down to 608 in-person and 1131 digital participants. MPI set out to show the safest way to bring back business meetings and events. This hybrid event proved to be a huge success that it launched at Las Vegas in June in 2021. The event offered an in-person and a digital experience. Both were 100% live and simultaneously taking place, allowing attendees to participate as they wished for their needs.

 Social Media Marketing World

The most popular hybrid event among influential social media users can be found at the Social Media Marketing World event. The in-person aspect takes place at San Diego and offers high-quality material to help social media managers featured on popular social media platforms. Virtual components allow those who are not in San Diego to participate of the same information online. The registration process is clever and allows attendees to choose multiple ticket tiers to maximize their reach. Tiers vary from completely virtual, to on-demand video streaming, to all-access passes. All-access provides live access on location to all keynotes, sessions, recordings and much more.

If you are planning your hybrid event take into consideration the various ticket options and tiers to are targeted to the audience you want to reach and create a unique event experience.

 The New Yorker Festival

The beloved New Yorker Festival is back with their annual celebration of news, politics and literature, films, music, art, and popular cultural. The festival this year features the combination of online, live streamed events and in-person activities throughout New York City. In addition, the New Yorker Festival includes tickets for "Dining in Events" which features curated meal deliveries for those who attend across the five boroughs and an interactive conference hosted by chefs responsible for the food.

When building out your next event that is hybrid try to create unique experiences that combine virtual connection as well as some face-to-face interaction.

Hybrid event FAQ

    What is an event that is hybrid?    

Hybrid events are single event designed for two audiences to experience. The main feature of the concept of a hybrid event is the fact that both attendees share experiences connected to each other as well as event-related content via a digital platform.                     What are some types of hybrid event?    

Every event that is able to be conducted both on-site and virtually, could be considered an hybrid event. Hybrid events are also an ideal option for those who can't attend in person due to security or health reasons, have limited travel budget or the space isn't enough.                     Why is hybrid event the future?    

Hybrid events of the future are expected to host a community in-person, while a larger global audience is able to participate online. This means we are experiencing a predominantly digital future where measuring the internet-based behavioral data will be the benchmarks that will define the success of the event in the coming years.

Wrap up

Here are some final ideas to keep in mind in putting together an event that is hybrid event

• People who attend in person benefit by the experience aspect. Make sure to offer exclusive experiences in person for attendees. You might consider hiring musicians and live entertainment to contribute to the physical aspect of the occasion.
• Let attendees choose from a range of tickets. Let attendees decide what they would like to do. This will make them less hesitant in the venue, but potentially boost the amount of involvement in the manner they decide.
• Engage a team of production. Working with a experienced AV professionals and event companies helps ensure an efficient execution as well as hybridization.
• There are no set rules. Hybrid calls for an endless amount of creativity. Do not be afraid to try new ideas and build on your early lessons.

 First launched on September 13th, 2021 and updated on May 18, 2022.