The Best Checkout Page Templates to Use for your website's brand The Best Checkout Page Templates For Your Website
This article was a guest post written by Tony Minh Do, Marketing Manager at HubSpot.
One of the most vital elements of your store is your checkout page. Working with a website checkout page that can convert to more customers will improve sales. Being aware of what needs to be tracked and how you can address your guests' concerns proactively can be even more effective.
This is what we'll talk through in the coming days. Here's what you'll learn:
What is the Checkout Page?
This is the 2nd and final page visitors encounter during their shopping trip. This is also the final step prior to making an purchase.
The abandonment of carts and the second guessing of customers are big problems here So you should make sure that you encourage your clients to stay.
The best way to do so is by providing customers with a sense of security. You can confirm the following info at the checkout screen:
- The information of the client
- Shipping details
- Billing details
- Order number for tracking
- Information on payment and price
In providing this information in an easy and clear format, buyers can verify the information they require to proceed with their purchase.
The majority of times there is a need for a simple checkout to make customers feel at relaxed. The number of pages can, however, vary based on product type. Make sure that the submit payment button is simple to find at the journey's end.
The reason why checkout pages should be optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's process and helps to build trust. Therefore, you want to build high expectations of your clients and satisfy them.
Not doing so could be costing your the sales. The rate of abandonment for carts is around 69.82% across all industries.
Additionally, research conducted by research conducted by the Baymard Institute on cart abandonment has revealed that the majority of reasons a customer doesn't complete their purchase can be attributed to the checkout page. 17% of respondents claimed that the checkout was long or difficult, and 16% said they were unable to calculate the total cost upfront before purchasing.
However, optimised website checkout pages provide a more efficient checkout experience that address customer problems and increases the conversion rate.
It's crucial to ensure that each stage of the checkout procedure is rational and does not waste the customer's time. A simple alteration like switching from separate first and last name fields in the name field to a single full name field could be helpful.
Also, you shouldn't add any new or unusual fees, or last-minute charges that differ from the product page. It catches the customers off guard and deters buyers from buying.
Other design steps can help improve the efficiency of your checkout page also. Consider, for instance Do you make the most of space? Do you have your call to action (CTA) above the fold?
In addition, does your checkout procedure flow smoothly both on desktop and mobile devices?
Barilliance found that 85.65 percent of mobile shopping carts are abandoned as compared to 73.07 percent of desktop shopping carts. As more traffic comes from mobile devices, it's important to ensure their experience is great regardless of the size of their screen.
When it comes to the end of the day, if the design is too complicated, customers are likely to abandon their shopping carts. The easier and more attractive the checkout process looks, the more likely you are to turn these customers into customers.
What KPIs Should You Track When Creating a Checkout Page
It is possible to see the effectiveness of your checkout pages by tracking the right KPIs. While these can't always provide the answer to every query however they will help determine what changes you can make on your checkout site or the user experience.
In that regard Here are some of the metrics to keep track of:
- Rate of abandonment from shopping carts: If this has been a high rate, there may be wrong or unclear in your checkout procedure. Consider comparing your business to those in your sector and also.
- Cost of acquiring a customer: Represents the effectiveness of your advertising efforts. It is not a good thing if it is higher than the value a customer can bring in.
- Customer lifetime value What is the average amount the average customer spend overall throughout their relationship with you and your company.
- Average customer order value: How much does an average consumer spend on order.
- Average duration on page: How long did checkout take?
5 Checkout Page Templates , and examples
Now that we've gone over the basics of checkout page design and how you want to optimize the checkout process, we've got some examples that will provide an concept of what to look for.
The checkout pages are straightforward, easy, and contain the necessary information that customers will require in order to finish their purchases.
1. Photobucket
Photobucket is an online service for photo storage for users who need extra cloud storage. Its checkout template is easy, and only has the required fields for the checkout form shown.
Pricing is transparent, and it's easy for users to know which payment method they've selected and the time when payments will be completed. All of this is now streamlined to just few clicks. This can reduce the likelihood of abandoning your cart.
2. Sketch
Sketch is a UX focussed SaaS business. Although its site features bright colors, videos, and stunning graphics, its checkout page design is deceptively straightforward.
Sketch only asks for the necessary information and shows the price at the top and bottom on the page for checkout. The entire page is black and white. A few specifics like credit card logos add some colour.
3. Adobe
The most well-known firms in design software, Adobe also has one of the easiest checkout pages to fill out. It highlights the savings you can take advantage of while making it easy to figure out what you've spent.
The forms for payment are simple and allow for many different options. Lastly, Adobe has a bright blue CTA informing you that you must complete your purchase.
4. FreshBooks
Freshbooks accounting software offers an exciting twist to the website checkout page. FreshBooks offers a little more hue than other brands on its website checkout page, but it uses it effectively.
The credit card-shaped form fields are a fun touch particularly for a financial platform. Apart from blue, they also offer the option of a different pay now CTA as well as an easy to understand price.
5. HubSpot
The last but certainly not least one is HubSpot which is the CRM software business. HubSpot utilizes minimal color schemes, basic layouts as well as easy-to-read forms. The checkout design is similar to its other site and stays true to its brand.
Pricing is clearly stated, but if users have any questions, they can use the chat option right on the display.
What to Use For Your Online Checkout
What to do after checking out?
After you've optimized your checkout page, it's now time to focus on your checkout process after the check-out. It could involve:
Send a Confirmation Email
Email is important for every stage of marketing your product, even if web visitors don't complete the purchase. Barilliance observed that 15.22% of cart abandonment emails were opened in 2021. This will help businesses make additional revenue.
You can also mail a confirmation message after the process of checkout is completed. That way, the customer is reassured that the transaction went through. Certain email services will automatically send out these emails including all the information on your checkout page.
This includes:
- Order number
- Order details
- Cost
- Name
- Other information that is important
Templatize Your Email
To cut down on time and lessen chances of making mistakes make a set of emails with templates you can reuse. They also function well with CTAs to contact customers' support when needed, building continued confidence with your clients.
Provide All Communication Methods
Nothing can build trust more quickly than making it easier to get in touch. Add an email address for customer support, a business telephone number, or consider working in a ticketing system if applicable.
This is also an excellent opportunity to develop some subtle sales. It is important for customers to feel part of the conversation, so you can include the social media channels and include an option to sign up for a newsletter signup option.
Let Refunds or Cancellations be made
The ability to offer refunds improves the customer experience and builds trust between the customer. If it's too difficult to cancel an order the customer might never want to buy from you for the next time.
It can be a challenge to lose the sale however, customers will be grateful for a frictionless refund policy as it is a way to assure the customer that they are able to depend on you and your website in the future.
They'll also be more willing to return when they are assured that refunds will be simple to process.
Offer a method for feedback
Post-checkout is an excellent place to ask for customer feedback. In the end, your name is still fresh in their mind. Make a contact form or survey, which permits clients to leave feedback on significant interactions.
These touchpoints may include times like after a sale, after a refund is issued, or after speaking with a representative from customer service. You can learn why the customer chose to request the refund, or whether they found the product satisfactory.
Act on that feedback
Don't just let these forms get piled up. Be sure that all your data is safely stored. Then use the feedback and the KPIs mentioned earlier in order to continually improve your website overall and your checkout options.
Conclusion: The Most Effective Checkout Page Templates to Use for your brand's website
Although a template for a checkout page looks simple, there's a lot of thought into what goes onto each page. The goal is to give an last minute confirmation of the process for your customers, but you aren't looking to overload them with information.
Designs for checkout pages have continued to veer towards simplicity, making it easy for customers to verify their information, without getting caught up in the flashy visuals. Other features such as email sign-ups and a refund policy can be included, but it is important to keep them in line with the other elements of the page.
