The beauty of the event recap video
And before you know it, all the planning and preparation is done in record time. On an average, businesses have three to six months to plan and promote an event that is small in size. Videos of recaps of events is the ideal way to make sure it is accessible for a long time after the event is concluded.
Videos of recaps of events can be an effective method of increasing brand awareness, advertising the next event and reaching out to an even larger audience of potential clients.
In this post, we'll give tips, best practices and examples of ways to make videos which can be shared, and help guests recall the highlights however, they can also motivate them to sign up at your next gathering.
In this article
- What exactly is an event-recap video?
- What do I need to know if I should create and distribute event video reviews?
- How do you create and disseminate video summaries about the activities
- Event recap video best practices
- The wrap-up
What is an event recap video?
Video recaps of events typically run 1 to 3 minutes in length. The purpose of these videos is to give the viewer with a good idea of what it was that event took place with regard to.
The edited videos are then put together with photos that fit the theme, as well as music, to create memorable photos of the event. Below is an illustration from the party which took place at Vendry at Los Angeles.
How do you create and how do you distribute video replays?
Video recordings for recaps help organizers to record the spirit of the event. People can replay the event even if they weren't able to go to the event could get inspired to go to the next event.
Recaps of events on video could also help your event's production budget grow, which can ensure your celebration continues to entice people, inform, and entertain after the final curtain call.
Improve ROI and build a long-lasting product
After months of careful planning, you'd like your event to be forgotten when it's done. Video recaps of your event could increase exposure for your occasion and make sure it is on the top of the minds of all people.
It's also possible to repurpose footage of events into content that will last forever as well as generating greater value from the initial investment. Use event recaps for websites, social media posts news or newsletters for use for future promotions.
Get the most out of your event, and boost the number of people who convert
When you create videos, you can promote your event, you can reach a wider crowd of those who couldn't attend the event. People who didn't go or didn't know about your occasion may still be able to experience the best parts of the occasion, gain more information about the significance of it, and possibly be convinced to attend your next edition.
Increased engagement may lead to sales, such as subscriptions and registrations for events, or the sale of tickets.
Latha Youngren, who is the CMO of the event management software Tripleseat Tripleseat, states that the video summary of the event's annual celebration, EventCamp assists them in executing various digital marketing strategies and for promotion of their corporate branding's image.
"Beyond beyond what's in the summary, this video could be utilized for different purposes. It's used when we promote the coming EventCamp via email and social media posts as well as blog posts, as well in the case of paid-for video content. It's an excellent chance to highlight our outstanding business culture and customer service in submitting applications for awards at events."
You can make your party a huge success. Celebrate!
Recap videos provide the visual evidence of an event which was well-run. They can show the opinions of attendees or positive comments along with an overall positive atmosphere of the event, these marketing professionals will help people believe that there's something to take away from an event. If you've not visited an event in the past, get the chance to find out the things they've left out from.
What is the best way to create videos that recap the happenings
The most captivating and engaging film that shows the core of an occasion is the planning. Decide on the story that you want to share and who you would like to tell it to prior to writing. Develop a plan of dissemination to put your message in front of the people which you want to reach.
You can create your recap video well before the time that your event ends
Prior to the event, you should create a plan that is organized to record those memorable moments you will add to your video summary.
Latha of Tripleseat In this article, Tripleseat explains why the key to a successful event video recap involves a great deal of planning. The day before the annual meeting of Tripleseat begins, they already know what they want to do with their video content for the weeks after.
"At Tripleseat, the planning is done well in advance of the time when EventCamp begins. We select the kind of images we'd like add to the movie and those that are most comfortable in the room and also the most prominent speakers and reaction of the attendees" As per her.
"We hire an expert local videographer and instruct them about what they must record and how to film the background music as well as the duration of the project, along with deadlines."
Determine who you would like to connect with and what most important messages you wish to send
A video of a recap event created to relive past events could look different than a video intended to inspire the next attendees to sign up. Before a videographer begins filming, decide on the purpose of the video as well as the viewers.
Do you have a highlight reel, or any other social evidence? or even a teaser of the next year's events, or another thing? After you've decided on the purpose you'd like to express through your video recap, it will make it much easier to craft the story.
Nebojsa Savicic is co-founder and director of the video automation software simply The recap video for an event will make viewers to feel as if they're there.
"You need to come up with an outline. Think about what you want viewers to learn from the documentary. What will be the most memorable aspects of your celebration, such as the keynote speaker, or the action behind-the-scenes? If you have an concept of what you'd like to accomplish and the objectives you'd like to reach Then you'll have the ability to plan the contents you'd like to feature within your video."
In order to assist people who were at your event in the past remember it If you want to help attendees remember the event you can highlight key lessons and highlights during Q&As. However, a teaser to entice people to sign up to attend the next event could include additional reviews as well as pictures of the general excitement that was the result of your event.
So, Snap uses their event recaps to create anticipation for their upcoming feature launch.
The format should be based on the needs of the channel
What format you choose for your video is contingent upon the platforms you're a part of. You should also consider the vertical or landscape formats are the best choice for the platform you prefer.
Build a distribution strategy
An effective method for distribution will increase the number of people who view your film. Prior to hitting publish and publishing create a list of the platforms that you'd like to promote your video's review. Make sure to post it on the sites where the viewers you want to target are likely to be.
In the present, 60% of marketers make use of social media to advertise virtual registrations for occasions. If your clients are engaging with social networks, so it's best to make the summary of your video.
Latha Youngren describes the process through which Tripleseat shares videos on various platforms in order to maximize its impact.
"We distribute the video of the recap in follow-up emails to attendees' messages. We also share the clip via social media as well as encourage staff to promote to their networks. We also incorporate it in the blog in the form of a article about recaps along with our EventCamp site," she says. "We have also included participants and speakers in the video so that they are informed and are able to share that to their friends."
"We enhanced the quality of the video using keywords like'marketing conference recap 'industry insights', and networking's outcomes. Following that after transcribing the video, we translated it and created an SEO-friendly landing site for our site. We after that, we embedded the video in an engaging blog post," she explains.
"Our video recap was watched by millions of viewers and caused a buzz within the world of marketing and attracted a large number of viewers. It boosted our brand's visibility and helped establish us as an authoritative thought-leader and it also brought in prospects." Maria Harutyunyan, co-founder & the Director of SEO for Loopex Digital. Loopex Digital
Timing is everything.
When you post the video of your recap will be contingent on the purpose you're attempting to accomplish. If your goal is to establish contact with those who recently attended an event to keep them in mind of the most important points that you've learnt and the lessons you've gained ensure that you share your recap in the first few days after the event, to make sure that memories are still fresh in their minds.
If you're looking to get people signed up for your next gathering within three months, be sure you post your video within the time leading up to your date.
Event recap video best practices
Are you prepared to create films about your special event? Follow these three tips prior to starting.
- Make it short and easy.
Your video recap of the event provides a short summary of all things that happened, however it does not give a complete blow-by -blow report of the event.
Be aware of the duration of your viewers as well as their time-span. For instance, Nexus created a recap video that lasted just two minutes, which included the views of attending industry thought leaders.
If you have footage left to be used, convert it into social media posts or other promotional videos to reduce the cost of production.
- Be sure to include social proof
Social proofing elements can help establish a reputation for your organization. When potential customers see satisfaction with the experience guests have had and enjoyed, they are more likely to register to attend your next social gathering.
Online business community, Change Your Biz incorporates social evidence in their recap video, in where they invite speakers and attendees to reflect on the highlights of their time at Tweak Your Biz.
- Showcase big names
If you've included any well-known names, thought-leaders in the field, or influential individuals, you can include their names in your piece. This is a type of social currency that could encourage readers to sign up to the next issue.
Furthermore, a advantage when you integrate these people or companies to your film. They could share the video with their followers and expand your reach.
The festival of art SXSW includes well-known actors as well as TV stars such as Robert Downey Jr, Elizabeth Olsen as well as Eva Longoria in their daily routines.
Questions about recaps of events 1. What length should an event-related recap video be?
The video of an event is expected to last within one to three minutes. It must be less to a highlight reel, but not as long as the whole feature film. 2. What are the benefits of video recaps?
Video recaps of events can be beneficial for a variety of reasons like:
- Enhance the visibility of your event your event
- Increase the ROI of your special event
- Encourage new participants to sign up
- Create trust among your target audience
The final
Video recaps from the event can make those who were not present feel as if they are part of the moment and will also inspire attendees to participate in the next event. They can also serve as a way of keeping your website's content fresh and keep participants engaged long beyond when an event has ended.
From highlight reels and attendee reviews, these videos of event recaps help broaden your event's reach. Keep these suggestions and guidelines at the forefront when planning to highlight the highlights of your occasion. They can also provide an additional social proof and boost those who sign up.
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