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Oct 11, 2023

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Keith Andrade of The Morning Byte

Keith Andrade, founder of The Morning Byte

"One of my interests is staying up to date on all the new stuff which is happening within the technology and business world," starts Keith Andade who worked in the field of software as a service (SaaS) for seven years.

He attended Baruch College, a business school located in Manhattan during his time was there, he learned a lot about business to connect with his interest in technology. "The two have a lot in common," he discovered. " Today's businesses have to depend on technology for success for growth and scaling. It was interesting to realize how these things work together."

In the following years, he began working as a health insurance representative as well as payroll business. "Previously the only thing that was available were pens and paper and filing cabinets. But the new business was totally disrupting the business," he recalls.

Later he worked at monday.com as well as ones.com and sold project management software to businesses. "I was a fan. It was then that I realised to have good conversations with my customers I had to be able to do more than be able to just comprehend technology, but simply understand how their business is run, but also be up-to-date on new trends."

3FgQQQq8neRZm6qMQQ7Q One of the Morning Byte stories and a image of the app for a phone on the move.

Keith used to spend his free time scouring the internet and finding articles in order to send them to family and friends. "I realized that I couldn't continue to send them news articles each day about something that I find interesting'. Therefore, I came up with the news text service in order for quick updates on what's going on." Keith created an automation with Zapier and ChatGPT to allow him to locate the articles that he enjoys, then summarize these into short bullet points and send it as an SMS message to his subscribers," Keith explains.

Social media's problems

"Our customers love social media. It's all about that instant gratification," Keith continues. However, the issue of social media is that it takes all of your time. There are many ways to utilize TikTok to find some brief news updates You could use Instagram and follow your favorite influential person to view a carousel image post of what's happening However, the problem is that whenever you launch an app you're exposed to different ideas and beliefs that appear automatically on your feeds."

Keith believes that one of the benefits that comes from The Morning Byte is it is free of the distractions from other content which are competing for your focus. "It's only a text message, you open it when you want. It's your freedom back," he explains.

A few readers read the article first thing in the morning. Others skim it during lunchtime. "The idea that is you're at control of the attention you pay. On social media, you must cut through the noise to locate what you're looking for. Social media is a sucker and it wastes your time. Time is the most precious thing that we possess," Keith adds.

It is said that social media is not an motivation to make our lives better. "It's an excellent way to stay connected but the purpose isn't only a way to keep in touch but to stay connected, isn't it?" he asks. "I check my newsfeed and all it's advertisements or businesses that pay to post their stuff."

It's xwvBCvu6czreQeXjGPx One of The Morning Byte stories featuring an artist's rendition

"I think social media is enjoyable. I think it's good; But I'm not sure it's the best. It's not good for our mental health. The Morning Byte is a location for people who would like to make their lives better." He suggests that people wanting to make use of technology in order to succeed or wanting to become an entrepreneur should have sources to stay on top of their game "All I'm suggesting is The Morning Byte might be your number one choice!" he smiles.

Crucially, Keith uses his own product each throughout the day. "I go to bed at night, working until midnight, looking for the most relevant stuff since sometimes events happen in the evening and I want people to be ready and educated before they begin their day. I select reliable sources like Reuters or The New York Times. Forbes is a great source; The Verge is a excellent source."

Keith says that even if you're a small enterprise owner, if have a reliable source of details that aren't readily available to a major media organization, then it's important enough to attract the attention of The Morning Byte. "If I think your article interesting, it's going out to our subscribers - as long as it's meaningful!" he adds.

Being ahead of the game

In his experience working with numerous companies, Keith was constantly thinking how to take an item he loved and turn it into a business model to monetize it, all the while offering value to the clients. When he first came up with the business model for The Morning Byte, he noticed an additional customer, The New Paper, did something similar however, it was in the realm of the news of politics. Keith recognized an opportunity.

"I believe there is a lot of value for people working in the field of technology. Professionals, such as realtors are interested in understanding the ways in which AI technology affects the way they live their life." Keith thought he could assist them in staying ahead of the game. "If you're a podcaster you might be asking yourself, "Do I really need a new microphone?' or 'Is there an application that could help me make my voice sound crisp What are the questions people ask themselves, as there's always a new AI tool being put out every day."

T1UVjU6h90E0Koyv6qPb is another Morning Byte stories featuring an artful rendering

I was really looking forward to The Morning Byte for myself. This is when I experienced that 'wow' experience. I want to be more than keep up-to-date; I need to keep in the forefront of technology. I am a tech worker and I constantly have to win sales, and also win businesses." When The New Paper focuses on the political landscape, The Morning Byte focuses on financial tech such as electric vehicles, machine learning and artificial intelligence."

The reason is that Keith's customers are business and tech owners with limited time. "It's hard to keep up and there's confusion. My website is 100% is true. There are highlights of the article. It's not necessary to read the whole article You just read the highlights, and then know what's going on. If you want to see the original article, because it is important to understand the source of your data The source link is on the site.

"The story is on the site themorningbyte.co and it has a cool visual rendering that uses the power of generative AI art. It tells a captivating story. it's fascinating. This article gives people the chance to engage in a meaningful conversation however, it is also important to keep up and keep up-to-date."

The story of Keith is complete, starting as a customer in need of information, to a consumer of his own products, to a founder of a company curating information to help others. It's one thing to stay current, but as Keith realizes, staying ahead of the game is an entirely different game. However, there are many services available to assist you. Perhaps it's time to take the plunge and take a Byte!

More information on The Morning Byte

For more informaiton on Keith Andrade and The Morning Byte, go to https://www.themorningbyte.co/. To follow Keith on his social media accounts visit the Instagram account, Threads or the Linkedin.

You can also listen to him on the The Uncharted podcast as well as watch his Digimarcon interview below: