Terms

As we approach the end of this year, I'd like to let you know what we've been up to in the last few months . The group has completed three 6-week cycles, and our usual slow-downs in the middle. There's plenty to go over and I'll get right to it.

Big Batch projects

Six "big group" projects, which are balanced betting on the future iterative updates based on customer feedbackand enhancements to our technological foundations.

1. A new metrics experience

In the past, there was previously, had a "standard problems" set of SaaS metrics for customers to gauge their effectiveness. In the course of time, we realized that it wasn't meeting the requirements in two distinct ways: being inaccessible for those who had no prior knowledge of the data, and failing to provide sufficient information to those with strong skills in data (or perhaps even their internal analytics teams). This resulted in a lack of confidence in the information that we had been presenting.

This year, we have rolled out a brand-new API to collect data as well as a metrics layer that laid the foundations for an experience that is more personal with metrics that is focused on the importance of membership. It involved the removal of certain metrics that were outdated in addition to adding more metrics and making them more reliable and detailed.

     Our new Trials metrics dashboard    

We are still able to support some orders-based legacy metrics, while new metrics tend to be more about trends and analyzing the business's health over a longer amount of time.

They have the same fundamentals of design, which have been based on examination of trends using the basis of a calendar for each month We believe this will be more suitable for the recurring membership businesses which use . We chart these trends through time by using segments in columns. Additionally, we provide tables broken into sections for each month.

     Our new Churn metrics dashboard    

Click on any specific cell segment to view the data graph for the month, and importantly: view each data point in the graph that comprise the activities (whether it's memberships or subscriptions).

It's not difficult to walk the same path that leads through the organisms into the electronic. The idea behind them was to assist creators in understanding how things are going, and how to fix the issues and ideal places to take a another take a look.

The trend metrics that are new include: the new trend metrics the new trends are MRR. Take a look at the components that are a part of your monthly recurring revenues which are carried over from your previous month, the addition of renewed members, renewals upgrading, downgrades and the missed payments and cancellations. It is also possible to see ARPM and LTV. --- The Members Who Pay. This is as simple as it gets it is possible to observe the way your members' audience that pay you change over the course of the time. It's the same kind of segmentation like you would get with MRR (upgrades as well as downgrades, etc.). --- Net Revenue. It is a quick look at your monthly cash flow that is derived from the total amount of income you earn without refunds. - Churn. Find out if there are any issues that may be lurking beneath the surface with the revenue churn breakdown into voluntary (cancellations) and the involuntary (failed payment). You can also see the rate and count for each segment (i.e. X payment was not able to be made for the amount of Y percent). - Trials. Review the efficiency of both paid and free trial over time. Each month you'll be able to see how many new trials being launched, along with the length of time they ran and how many changed to subscriptions that are recurring and the conversion rates for your entire trial. - Plan comparison. Pick between five or more plans and be compared applying one of the metrics listed below.

2. Comments and likes on posts

Posts allow customers to communicate with their members who pay by email. They can also publish on their own blog hosted by them. Posts can be utilized to different ways, like to replace newsletters for advantages to members or simply to reach out and check-in.

     New Comments feature    

To better carve out spaces to allow for dialogue and build community we have now enabled comments and likes on posts (and comments that like other comments). These can be enabled at an individual and global level. This can include a locked read-only status for discussions after it has taken its course.

You can deep link to comments, load newly added comments instantly without refreshing the page and show badges on the comments of staff members and moderately abuse by bad actors. Users can also set the browser to notify them when new comments are posted.

Posts are a ongoing investment for us, and we're thrilled at the new possibilities for scenarios this can provide for our customers.

3. Enhancing group memberships

Customers are able to sell their customers groups of Subscriptions These comprise several seats that are managed and purchased via a single point of contact. It is typically used in business or institutional settings.

We've iterated on this feature frequently over time, but we've made several enhancements based on the usage we've observed along with customer concerns.

     The latest Interface for Group Subscriptions interface    

We made six significant upgrades on Group Subscriptions:

• Groups of plan members now have the ability to upgrade self-service subscriptions to group membership which was previously needed to be manually done by an administrator.
• Managers are changing It's now feasible for managers of groups to turn over the administration of the group to another participant as well. It's much simpler for site admins as well. Managers do not take a seat and users can indicate that the person who manages the group will be counted towards the number of seats included in their subscription, but not.
• There is no auto-renew option for subscriptions purchased from an external source. If a particular subscription is paid by an external source (via checks or any other means) We no longer display auto-renewal choices in their account since the management of this happens by the administrator of the site.
• Seat usage is displayed in the admin Our dashboards to better show the actual use of seats across the entire group membership.
• Generic URL for managing members Before allowing users to the section in their account where they could manage their team, they had to give their unique URL with the ID. It now has a generic routing URL so the creators can automatize their support for customers.

4. Changes to our Marketing Site

In the process of revamping our site for marketing beginning of 2020 We've made numerous changes and enhancements to our products however, we hadn't taken the time to ensure our website is updated and convey our message with the greatest impact that was possible.

      Updates to .com

We conducted a complete analysis of our information, changed our position to highlight products in line with what we've learned, created new landing pages, enhanced our images with refined branding and then updated the Customers page with a focus on the features that are used by users.

The

      Modifies to .com

All of this is bring out the modularity of our system and the ways we could be incorporated into a variety of scenarios.

5. Improved performance

The program is utilized by several large creators that generate millions of revenue each year, as well as several hundred thousand users. As we've onboarding these clients and observed, some aspects of our admin were becoming very complicated to operate and very slow in daily usage and corroborating our reliability and level of craft.

This last time, we devoted our efforts to increasing the efficiency of some key aspects, such as activities and the Dashboard, CSV exports, along with the split view of members who are free. The user experience for the account with a huge users has improved and we've seen a dramatic decrease in load times as well as our staff's burden by using our tools.

6. Cancellation surveys

For additional information to creators regarding the reason why customers decide to cancel their subscriptions, we're sending cancel surveys to subscribers after they have decided to cancel. The data will be aggregated into a new cancellations view.

     New Cancellation Surveys feature    

This data does not just help creators in getting those members back, but it also helps build a feedback loop to aid them in understanding the worth of their membership service in the future, and to make it more compatible with their clients expectations.

     Our new Cancellation surveys    

This view provides creators with an overview of two types of cancelled subscriptions which aren't yet turned over (and can be won back) as well as those that are fully exhausted and have been converted. It also shows the reason for cancelling within each category. The data is processed, and then exported to CSV. CSV like all the other data in .

Surveys can be disabled or turned off However, they're normally activated.

On-the-fly or small-scale batch production

These are tasks to be completed alongside the larger work detailed earlier (not without support and bug tickets). It is typical for them to take two days to two weeks of effort and is guided by feedback from customers and insights gained from our teams that interact with customers. We [email protected]

• A preferred partner page is included on our website for marketing in order to highlight our most trusted development partners as well as connect potential customers with them.
• The pagination of our blog is in order in order to increase SEO as well as the time that people spend on our site.
• New protection for podcast RSS feeds that are served by ACast.
• support for Hungarian and Czech as well as Czech as localization options
• The brand-new coupon-targeting feature that allows coupons to be applied to any or all of these items: new purchases, existing purchases, when you are in the process of reactivating expired subscriptions or when upgrading a subscription.
• an API option that hides specific text links which were restricted iOS app store approvals for some customers.
• New tax-handling strategies that are innovative to handle tax Canada and clients are getting exact amounts based on their earnings and the relationship between the two.
• Cookie banner that is on the website is used to promote the site's services to EU and UK customers who visit the UK as well as EU sites.

We also automated some internal applications that we utilize for transferring customers from other businesses such as Substack and Pico. Finally, we audited and further limited our use of 3rd party cookies to improve privacy.

Like every release, these really are a full team effort , from research and development to implementation, helping with documentation, customer support, and marketing. Thank you to our team for all the remarkable work done and thanks also to our partners and customers. We wish you a very Merry Christmas!

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