Terms

A sound membership strategy recognizes that there will be periods when members will become more cautious in their spending.

Preparing for this moment instead of reacting is the most important factor in determining the ability of your team to maneuver through environments where consumers are very cautious.

How do you plan to plan? Diversification of revenue recurring.

Timestamps: 00:00 Introduction 02:04 What's to be covered 03:05 - Customer case analysis 10:10 Optimizing mix of plans 15:50 - Quarterly/Annual planning strategy 22:45 – The best way to an increase of 5x in revenue 28:00 The key lessons to take away at 30:46. Q&A

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