Terms

In the 20 years since its inception the pursuit of being an independently successful creator or publisher on the internet has meant being an effective system integrator. The development of tools has helped to democratize the creation, publication distribution and the monetization of digital media However, the process of combining these solutions in secure technology "stacks" remains an extremely time-consuming and technical undertaking.

However, as the businesses of creators develop and expand, technology and tools are adapting to keep up. This is resulting in an entirely new kind of creator "suite" with the goal to pull together much of the features they require for their companies into fully-featured tools that can eliminate the need for them to maintain and manage multiple platforms and systems.

This new generation of tools for creators promises more simplicity and efficiency , and will help identify and unlock potential growth opportunities in a more efficient manner. With distribution and publishing, marketing, analytics and data and audience management features , and many more brought into one tool The frustrations, inefficiencies and technical problems of managing multiple platforms are now a thing out of fashion.

A single software tool isn't able to meet all the requirements of a publisher or creator, of course. In some cases, creators who have specialized requirements will be required to create their own features for technology or even integrate third-party offerings to find the specific functionality they're looking for.

However, for many creators looking to upgrade their toolkits for creators is an appealing proposition, providing greater flexibility, making day-to-day operations easier and freeing up mental space and time to focus on the most important element of their ventures: making content that satisfies the needs and interests of their audiences as well as their communities.

Potential benefits could include:

Efficiency and simplicity

Creatives frequently have to be multi-taskers in the course of running their business and are juggling a variety of technology, platforms and tools that each have their individual philosophies, approaches and quirks adds additional layer of complexity the mix.

As creator tools become robust they will simplify the life of creators by ensuring closer integration between diverse features, streamlining some of their processes and eliminating even minor nuisances such as logging into and switching between multiple tools. And, perhaps most importantly, in the event that something goes wrong or some assistance or advice is required, you know who to contact for help.

Lower maintenance

Making connections between tools and techniques and ensuring they play nice with each other every day could quickly turn into an entire job. Connections may break without notice, and product updates and changes can quickly throw well-oiled stacks into turmoil in the event that they're not controlled and kept in good order.

One of the biggest benefits of these suites is decreased need for regular maintenance increasing reliability, and making time available as a result. It allows creators to devote the majority in their spare time thinking of ways they can help their customers efficiently, and not thinking about the technologies.

Lower cost

Creator suites might not be expensive, but they're typically cheaper than having to pay for multiple solutions that may, or not, be utilized in full capacity.

While point solutions might seem impressive on paper due to promising advanced features and functionality, the complexity and operational expense of maintaining them and maximizing the value of these solutions means that they rarely perform enough in order to justify the expense.

More useful data and analytics

As creator tools become more advanced, the capability to analyze, collect and then act upon audience and member information will get more efficient.

Creator suites offer an even more comprehensive view of the activities of members, and the ability to better understand the types of experiences and content members crave - as well as what's driving the members to sign up and help to unlock the potential for growth for creative businesses.

Excellent member and audience experiences

The full-featured system can provide a far cleaner experience for users , as they're no longer being bounced around between various tools and systems or slipping through the cracks that eventually form between them.

A simple emails can be made easier to manage if it's from a reliable source that has the same branding and styling, for example. Audiences increasingly expect a polished user experience from the companies that they support as a bad user experience could be an obstacle for development.

The creators of content must respond and adjust to shifts in the behavior of audiences, their demands and interests on an ongoing on a regular basis. Increasingly they'll expect their tools and programs they already use to help respond to these demands when they occur, rather than continually adding new features to create complicated expensive, heavy and cumbersome stacks.